Emma vs SMTP2GO
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Emma offers more features (57 vs 53) and fewer integrations (1 vs 3). Starting price: Emma at $99/mo vs SMTP2GO at $10/mo. Emma has 56 unique features while SMTP2GO has 52 unique features, with 1 features in common.
| Emma | SMTP2GO | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 57 | 53 |
| AI-Powered Features | 3 | 0 |
| Starting Price | $99/mo | $10/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 1 | 3 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 90% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Emma | SMTP2GO |
|---|---|---|
| AI Assistant |
Account Management (0 vs 4)
| Feature | Emma | SMTP2GO |
|---|---|---|
| API Keys | ||
| SMTP Users | ||
| Subaccounts | ||
| Team Members & Roles |
Administration (18 vs 0)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (3 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Comparative Reporting | ||
| Deep Insights | ||
| Real-Time Reporting | ||
| Trends Reporting |
Audience (3 vs 0)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Authentication (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Automatic DKIM/SPF |
Authentication & Security (0 vs 4)
| Feature | Emma | SMTP2GO |
|---|---|---|
| IP Authentication | ||
| SPF and DKIM | ||
| TLS and SSL Encryption | ||
| Verified Senders |
Automation (5 vs 0)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Automation Builder | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Multiple Starting Points | ||
| Unlimited Automation |
Communications (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| SMS Messaging |
Compliance (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| GDPR Compliance |
Compliance & Archives (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Email Archiving |
Compliance & Certifications (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| ISO27001 & ISO9001 Certification |
Compliance & List Management (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Unsubscribe Management |
Core Sending (0 vs 2)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Email API | ||
| SMTP Relay |
Deliverability (0 vs 3)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Blacklist Monitoring | ||
| Feedback Loop Monitoring | ||
| Spamtrap Detection |
Design (5 vs 0)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
Infrastructure (0 vs 6)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Additional Dedicated IPs | ||
| Best-Path Routing | ||
| Dedicated IP | ||
| IP Pools | ||
| Location Specific Services | ||
| Multiple Global Data Centers |
Infrastructure & Reliability (0 vs 2)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Guaranteed Uptime SLA | ||
| Redundant Multi Data Center Infrastructure |
Integration (1 vs 0)
| Feature | Emma | SMTP2GO |
|---|---|---|
| API Access |
Integrations (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Third-party Integrations |
Integrations & Webhooks (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Webhooks |
List Management (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Suppression Management |
Marketing (7 vs 0)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Monitoring & Alerts (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Comprehensive Monitoring & Alerts |
Personalization (1 vs 0)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Dynamic Content |
Planning (1 vs 0)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Marketing Calendar |
Reporting & Analytics (0 vs 7)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Activity Storage Duration Extension | ||
| Data Exports | ||
| Email Auditing | ||
| Real Time Activity Log | ||
| Scheduled Reports | ||
| Summary & Charts | ||
| Visual Reports |
Security (0 vs 2)
| Feature | Emma | SMTP2GO |
|---|---|---|
| 2FA (Two-Factor Authentication) | ||
| IP Allowlisting |
Security & Control (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Restrict Recipients & Senders |
Security & Tracking (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| SSL/HTTPS Link Rewriting & Tracking |
Subscription Management (1 vs 0)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Emma Central Subscription Center |
Support (8 vs 4)
| Feature | Emma | SMTP2GO |
|---|---|---|
| 1:1 Onboarding Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Live Chat Support | ||
| Phone Support | ||
| Priority Support | ||
| Ticket-based Support | ||
| Toll-free Phone Support | ||
| Training Videos |
Support & Documentation (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Knowledgebase |
Templates & Design (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| API Templates |
Testing (3 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing | ||
| Robust Testing |
Testing & Development (0 vs 2)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Email Testing Tools | ||
| Sandbox Mode |
Tracking & Analytics (0 vs 1)
| Feature | Emma | SMTP2GO |
|---|---|---|
| Open and Click Tracking |
Unique Features
Only in Emma (56)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 36 more unique features
Only in SMTP2GO (52)
API Keys
SMTP Users
Subaccounts
Team Members & Roles
Deep Insights
Automatic DKIM/SPF
IP Authentication
SPF and DKIM
TLS and SSL Encryption
Verified Senders
SMS Messaging
GDPR Compliance
Email Archiving
ISO27001 & ISO9001 Certification
Unsubscribe Management
Email API
SMTP Relay
Blacklist Monitoring
Feedback Loop Monitoring
Spamtrap Detection
+ 32 more unique features
Want to build your own alternative to Emma or SMTP2GO?
Analyze it with Reap