Emma vs MailerLite
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Emma offers fewer features (57 vs 79) and fewer integrations (1 vs 7). Starting price: Emma at $99/mo vs MailerLite at $10/mo. Emma has 51 unique features while MailerLite has 73 unique features, with 6 features in common.
| Emma | MailerLite | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 57 | 79 |
| AI-Powered Features | 3 | 2 |
| Starting Price | $99/mo | $10/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 1 | 7 |
| Shared Features | 6 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 90% |
Feature Comparison by Category
AI (1 vs 2)
| Feature | Emma | MailerLite |
|---|---|---|
| AI Assistant | ||
| AI Email Generator | ||
| Smart Sending |
Administration (18 vs 0)
| Feature | Emma | MailerLite |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (3 vs 0)
| Feature | Emma | MailerLite |
|---|---|---|
| Comparative Reporting | ||
| Real-Time Reporting | ||
| Trends Reporting |
Audience (3 vs 0)
| Feature | Emma | MailerLite |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Audience Management (0 vs 5)
| Feature | Emma | MailerLite |
|---|---|---|
| Individual Subscriber Profiles | ||
| Interest Groups (Tags) | ||
| Preference Center | ||
| Subscriber Segmentation | ||
| Unsubscribe Page Builder |
Automation (5 vs 7)
| Feature | Emma | MailerLite |
|---|---|---|
| Auto-Resend Campaigns | ||
| Automation Builder | ||
| Automation Templates | ||
| Birthday Automation | ||
| Branching Points | ||
| Campaign Auto-Resend | ||
| Custom Event-Driven Automations | ||
| Email Automation | ||
| Enhanced Automations | ||
| Multiple Starting Points | ||
| Unlimited Automation |
Design (5 vs 0)
| Feature | Emma | MailerLite |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
Design Tools (0 vs 5)
| Feature | Emma | MailerLite |
|---|---|---|
| Content Blocks | ||
| Countdown Timer | ||
| Drag & Drop Editor | ||
| Image Gallery | ||
| Image Library |
Developer Tools (0 vs 1)
| Feature | Emma | MailerLite |
|---|---|---|
| API Documentation |
Ecommerce (0 vs 3)
| Feature | Emma | MailerLite |
|---|---|---|
| Coupons | ||
| Paid Newsletter Subscriptions | ||
| Sell Digital Products |
Email Deliverability (0 vs 3)
| Feature | Emma | MailerLite |
|---|---|---|
| Dedicated IP | ||
| Deliverability Consultation | ||
| Email Verifier |
Email Management (0 vs 1)
| Feature | Emma | MailerLite |
|---|---|---|
| Inbound Routing |
Email Marketing (0 vs 9)
| Feature | Emma | MailerLite |
|---|---|---|
| Custom HTML Editor | ||
| Edit Links in Sent Campaigns | ||
| Email Campaigns | ||
| Mobile-friendly Newsletters | ||
| Preview and Send Test Emails | ||
| RSS Campaigns | ||
| Rich-text Newsletter Editor | ||
| Signature Block | ||
| Transactional Email |
Events (0 vs 1)
| Feature | Emma | MailerLite |
|---|---|---|
| Event RSVP |
Integration (1 vs 0)
| Feature | Emma | MailerLite |
|---|---|---|
| API Access |
Integrations (0 vs 3)
| Feature | Emma | MailerLite |
|---|---|---|
| Ecommerce Integrations | ||
| Facebook Custom Audiences | ||
| Facebook Integration |
Landing Pages (0 vs 1)
| Feature | Emma | MailerLite |
|---|---|---|
| Landing Page Builder |
Lead Generation (0 vs 4)
| Feature | Emma | MailerLite |
|---|---|---|
| Pop-ups | ||
| Promotion Pop-ups | ||
| Signup Forms | ||
| Surveys and Quizzes |
Marketing (7 vs 0)
| Feature | Emma | MailerLite |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Messaging (0 vs 1)
| Feature | Emma | MailerLite |
|---|---|---|
| SMS Support |
Personalization (1 vs 4)
| Feature | Emma | MailerLite |
|---|---|---|
| Conditional Content | ||
| Custom Variables | ||
| Dynamic Content | ||
| Timezone-based Delivery |
Planning (1 vs 0)
| Feature | Emma | MailerLite |
|---|---|---|
| Marketing Calendar |
Reporting (0 vs 7)
| Feature | Emma | MailerLite |
|---|---|---|
| Automation Real-time Reports | ||
| Click Maps | ||
| Comparative Reporting | ||
| Ecommerce Sales Tracking | ||
| List Growth Reporting | ||
| Performance Tracking | ||
| Reporting Dashboard |
Subscription Management (1 vs 0)
| Feature | Emma | MailerLite |
|---|---|---|
| Emma Central Subscription Center |
Support (8 vs 4)
| Feature | Emma | MailerLite |
|---|---|---|
| 1:1 Onboarding Support | ||
| 24/7 Live Chat Support | ||
| Account Audit | ||
| Dedicated Success Manager | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Onboarding Consultation and Training | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Team Management (0 vs 2)
| Feature | Emma | MailerLite |
|---|---|---|
| Custom User Permissions | ||
| Multiple User Seats |
Templates (0 vs 6)
| Feature | Emma | MailerLite |
|---|---|---|
| Create Your Own Landing Page Template | ||
| Create Your Own Newsletter Template | ||
| Landing Page Templates | ||
| Newsletter Templates | ||
| Pop-up Templates | ||
| Website Templates |
Testing (3 vs 4)
| Feature | Emma | MailerLite |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| A/B Testing | ||
| Landing Page A/B Split Testing | ||
| Multivariate Testing | ||
| Pre-Send Email Testing | ||
| Promotion Pop-up A/B Testing |
Website Building (0 vs 6)
| Feature | Emma | MailerLite |
|---|---|---|
| Custom Code Injection | ||
| Custom Domains | ||
| Customizable Favicon | ||
| Password Protected Pages | ||
| Website Blogs | ||
| Website Builder |
Unique Features
Only in Emma (51)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Real-Time Reporting
Trends Reporting
+ 31 more unique features
Only in MailerLite (73)
AI Email Generator
Smart Sending
Individual Subscriber Profiles
Interest Groups (Tags)
Preference Center
Subscriber Segmentation
Unsubscribe Page Builder
Auto-Resend Campaigns
Automation Templates
Birthday Automation
Campaign Auto-Resend
Email Automation
Enhanced Automations
Content Blocks
Countdown Timer
Drag & Drop Editor
Image Gallery
Image Library
API Documentation
Coupons
+ 53 more unique features
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