Emma vs Loops
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Emma offers more features (57 vs 19) and fewer integrations (1 vs 10). Starting price: Emma at $99/mo vs Loops at Free. Emma has 57 unique features while Loops has 19 unique features, with 0 features in common.
| Emma | Loops | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 57 | 19 |
| AI-Powered Features | 3 | 1 |
| Starting Price | $99/mo | Free |
| Pricing Tiers | 4 | 1 |
| Integrations | 1 | 10 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 75% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Emma | Loops |
|---|---|---|
| AI Assistant |
Administration (18 vs 0)
| Feature | Emma | Loops |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (3 vs 1)
| Feature | Emma | Loops |
|---|---|---|
| Comparative Reporting | ||
| Email Analytics | ||
| Real-Time Reporting | ||
| Trends Reporting |
Audience (3 vs 0)
| Feature | Emma | Loops |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Automation (5 vs 2)
| Feature | Emma | Loops |
|---|---|---|
| Automation Builder | ||
| Automation Loops | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Multiple Starting Points | ||
| Triggers | ||
| Unlimited Automation |
Deliverability (0 vs 3)
| Feature | Emma | Loops |
|---|---|---|
| Bounce Doctor | ||
| Complete DNS Handling | ||
| Intelligent Queueing |
Design (5 vs 3)
| Feature | Emma | Loops |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Components | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Polish | ||
| Save Email Rows | ||
| Themes |
Developer Tools (0 vs 3)
| Feature | Emma | Loops |
|---|---|---|
| API Integration | ||
| Node SDK | ||
| OpenAPI Specs |
Email Composition (0 vs 1)
| Feature | Emma | Loops |
|---|---|---|
| Write |
Integration (1 vs 0)
| Feature | Emma | Loops |
|---|---|---|
| API Access |
Integrations (0 vs 2)
| Feature | Emma | Loops |
|---|---|---|
| Integrations | ||
| Webhooks |
Marketing (7 vs 0)
| Feature | Emma | Loops |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Personalization (1 vs 2)
| Feature | Emma | Loops |
|---|---|---|
| Dynamic Content | ||
| Personalize | ||
| Personalized Digests |
Planning (1 vs 0)
| Feature | Emma | Loops |
|---|---|---|
| Marketing Calendar |
Segmentation (0 vs 2)
| Feature | Emma | Loops |
|---|---|---|
| Audience Segmentation | ||
| Refinement Rules |
Subscription Management (1 vs 0)
| Feature | Emma | Loops |
|---|---|---|
| Emma Central Subscription Center |
Support (8 vs 0)
| Feature | Emma | Loops |
|---|---|---|
| 1:1 Onboarding Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Testing (3 vs 0)
| Feature | Emma | Loops |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
Unique Features
Only in Emma (57)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 37 more unique features
Only in Loops (19)
Email Analytics
Automation Loops
Triggers
Bounce Doctor
Complete DNS Handling
Intelligent Queueing
Components
Polish
Themes
API Integration
Node SDK
OpenAPI Specs
Write
Integrations
Webhooks
Personalize
Personalized Digests
Audience Segmentation
Refinement Rules
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