Emma vs Kit
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Emma offers more features (57 vs 39) and fewer integrations (1 vs 14). Starting price: Emma at $99/mo vs Kit at $33/mo. Emma has 56 unique features while Kit has 38 unique features, with 1 features in common.
| Emma | Kit | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 57 | 39 |
| AI-Powered Features | 3 | 0 |
| Starting Price | $99/mo | $33/mo |
| Pricing Tiers | 4 | 3 |
| Integrations | 1 | 14 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 85% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Emma | Kit |
|---|---|---|
| AI Assistant |
Administration (18 vs 0)
| Feature | Emma | Kit |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (3 vs 0)
| Feature | Emma | Kit |
|---|---|---|
| Comparative Reporting | ||
| Real-Time Reporting | ||
| Trends Reporting |
Audience (3 vs 0)
| Feature | Emma | Kit |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Audience Management (0 vs 3)
| Feature | Emma | Kit |
|---|---|---|
| Segmentation & Tagging | ||
| Subscriber Engagement Scoring | ||
| Unsubscribe Page Builder |
Automation (5 vs 3)
| Feature | Emma | Kit |
|---|---|---|
| Automated Email Sequences | ||
| Automation Builder | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Multiple Starting Points | ||
| RSS Campaigns | ||
| Unlimited Automation | ||
| Visual Automations |
Collaboration (0 vs 3)
| Feature | Emma | Kit |
|---|---|---|
| Collaborative Editing | ||
| Email Editor Version History | ||
| Multiple Team Users |
Content Management (0 vs 1)
| Feature | Emma | Kit |
|---|---|---|
| Image Library |
Core Email (0 vs 4)
| Feature | Emma | Kit |
|---|---|---|
| Custom Email Templates | ||
| Email Marketing | ||
| Email Template Library | ||
| Newsletter Creation |
Customization (0 vs 1)
| Feature | Emma | Kit |
|---|---|---|
| Remove Kit Branding |
Deliverability (0 vs 1)
| Feature | Emma | Kit |
|---|---|---|
| High Delivery Rate |
Design (5 vs 0)
| Feature | Emma | Kit |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
Growth (0 vs 2)
| Feature | Emma | Kit |
|---|---|---|
| Newsletter Referral System | ||
| Recommendations |
Integration (1 vs 3)
| Feature | Emma | Kit |
|---|---|---|
| API Access | ||
| API Documentation | ||
| Facebook Custom Audiences | ||
| Kit App Store |
List Building (0 vs 4)
| Feature | Emma | Kit |
|---|---|---|
| Creator Profile | ||
| Deliver Opt-in Incentives | ||
| Forms & Opt-ins | ||
| Landing Pages |
Marketing (7 vs 0)
| Feature | Emma | Kit |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Monetization (0 vs 2)
| Feature | Emma | Kit |
|---|---|---|
| Commerce | ||
| Sponsorships & Kit Ads |
Optimization (0 vs 3)
| Feature | Emma | Kit |
|---|---|---|
| Edit Links in Sent Broadcasts | ||
| Email A/B Testing | ||
| Resend Unopened Campaigns |
Personalization (1 vs 1)
| Feature | Emma | Kit |
|---|---|---|
| Conditional Email Content | ||
| Dynamic Content |
Planning (1 vs 0)
| Feature | Emma | Kit |
|---|---|---|
| Marketing Calendar |
Productivity (0 vs 1)
| Feature | Emma | Kit |
|---|---|---|
| Content Snippets |
Reporting (0 vs 4)
| Feature | Emma | Kit |
|---|---|---|
| Analytics & Insights | ||
| Deliverability Reporting | ||
| Insights Dashboard | ||
| List Growth Reporting |
Subscription Management (1 vs 0)
| Feature | Emma | Kit |
|---|---|---|
| Emma Central Subscription Center |
Support (8 vs 3)
| Feature | Emma | Kit |
|---|---|---|
| 1:1 Onboarding Support | ||
| 24/7 Email & Chat Support | ||
| 24/7 Priority Email & Chat Support | ||
| Deliverability Support | ||
| Email Support | ||
| Free Migrations | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Testing (3 vs 0)
| Feature | Emma | Kit |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
Unique Features
Only in Emma (56)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 36 more unique features
Only in Kit (38)
Segmentation & Tagging
Subscriber Engagement Scoring
Unsubscribe Page Builder
Automated Email Sequences
RSS Campaigns
Visual Automations
Collaborative Editing
Email Editor Version History
Multiple Team Users
Image Library
Custom Email Templates
Email Marketing
Email Template Library
Newsletter Creation
Remove Kit Branding
High Delivery Rate
Newsletter Referral System
Recommendations
API Documentation
Facebook Custom Audiences
+ 18 more unique features
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