Emma vs iContact
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Emma offers more features (57 vs 34). Starting price: Emma at $99/mo vs iContact at $9/mo. Emma has 54 unique features while iContact has 31 unique features, with 3 features in common.
| Emma | iContact | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 57 | 34 |
| AI-Powered Features | 3 | 2 |
| Starting Price | $99/mo | $9/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 1 | 1 |
| Shared Features | 3 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 70% |
Feature Comparison by Category
AI (1 vs 2)
| Feature | Emma | iContact |
|---|---|---|
| AI Assistant | ||
| AI-Powered Content Assistant | ||
| Subject Line AI |
Account Management (0 vs 1)
| Feature | Emma | iContact |
|---|---|---|
| Unlimited Users |
Administration (18 vs 0)
| Feature | Emma | iContact |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (3 vs 0)
| Feature | Emma | iContact |
|---|---|---|
| Comparative Reporting | ||
| Real-Time Reporting | ||
| Trends Reporting |
Analytics & Reporting (0 vs 4)
| Feature | Emma | iContact |
|---|---|---|
| A/B Testing | ||
| Campaign Reports | ||
| Landing Page Analytics | ||
| Real-Time Analytics |
Audience (3 vs 0)
| Feature | Emma | iContact |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Automation (5 vs 5)
| Feature | Emma | iContact |
|---|---|---|
| Automation Builder | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Email Automation | ||
| Email Autoresponders | ||
| Multiple Starting Points | ||
| Re-engagement Emails | ||
| Triggered Emails | ||
| Unlimited Automation | ||
| Unlimited Automations |
Contact Management (0 vs 3)
| Feature | Emma | iContact |
|---|---|---|
| Contact Management | ||
| Custom Fields | ||
| Segmentation |
Design (5 vs 0)
| Feature | Emma | iContact |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
Email Building (0 vs 3)
| Feature | Emma | iContact |
|---|---|---|
| Drag and Drop Email Builder | ||
| Pre-Designed Email Templates | ||
| Stock Image Library |
Email Marketing (0 vs 4)
| Feature | Emma | iContact |
|---|---|---|
| Bulk Email Campaigns | ||
| Personalization | ||
| Project Based Emailing | ||
| Scheduled Emails |
Email Quality (0 vs 2)
| Feature | Emma | iContact |
|---|---|---|
| Email Verification Add-On | ||
| Spam Checker |
Integration (1 vs 0)
| Feature | Emma | iContact |
|---|---|---|
| API Access |
Integrations (0 vs 2)
| Feature | Emma | iContact |
|---|---|---|
| App Integrations | ||
| iContact for Salesforce |
Lead Generation (0 vs 3)
| Feature | Emma | iContact |
|---|---|---|
| Forms | ||
| Landing Page Templates | ||
| Unlimited Landing Pages |
Marketing (7 vs 0)
| Feature | Emma | iContact |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Personalization (1 vs 0)
| Feature | Emma | iContact |
|---|---|---|
| Dynamic Content |
Planning (1 vs 0)
| Feature | Emma | iContact |
|---|---|---|
| Marketing Calendar |
Social Media (0 vs 2)
| Feature | Emma | iContact |
|---|---|---|
| Social Blocks | ||
| Social Media Posting |
Subscription Management (1 vs 0)
| Feature | Emma | iContact |
|---|---|---|
| Emma Central Subscription Center |
Support (8 vs 3)
| Feature | Emma | iContact |
|---|---|---|
| 1:1 Onboarding Support | ||
| Chat Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Testing (3 vs 0)
| Feature | Emma | iContact |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
Unique Features
Only in Emma (54)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 34 more unique features
Only in iContact (31)
Unlimited Users
AI-Powered Content Assistant
Subject Line AI
A/B Testing
Campaign Reports
Landing Page Analytics
Real-Time Analytics
Email Automation
Email Autoresponders
Re-engagement Emails
Triggered Emails
Unlimited Automations
Contact Management
Custom Fields
Drag and Drop Email Builder
Pre-Designed Email Templates
Stock Image Library
Bulk Email Campaigns
Personalization
Project Based Emailing
+ 11 more unique features
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