Emma vs Front
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Emma offers more features (57 vs 45) and fewer integrations (1 vs 30). Starting price: Emma at $99/mo vs Front at $59/mo. Emma has 55 unique features while Front has 43 unique features, with 2 features in common.
| Emma | Front | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 57 | 45 |
| AI-Powered Features | 3 | 3 |
| Starting Price | $99/mo | $59/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 1 | 30 |
| Shared Features | 2 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 73% |
Feature Comparison by Category
AI (1 vs 3)
| Feature | Emma | Front |
|---|---|---|
| AI Assistant | ||
| AI Subject Line Generation | ||
| AI-Powered Drafts | ||
| Team Insights |
Administration (18 vs 0)
| Feature | Emma | Front |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (3 vs 4)
| Feature | Emma | Front |
|---|---|---|
| Analytics Dashboard | ||
| Comparative Reporting | ||
| Conversation Metrics | ||
| Email Tracking | ||
| Real-Time Reporting | ||
| Response Time Tracking | ||
| Trends Reporting |
Audience (3 vs 0)
| Feature | Emma | Front |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Automation (5 vs 2)
| Feature | Emma | Front |
|---|---|---|
| Automation Builder | ||
| Automation Rules | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Email Forwarding Rules | ||
| Multiple Starting Points | ||
| Unlimited Automation |
Branding (0 vs 2)
| Feature | Emma | Front |
|---|---|---|
| Custom Domain | ||
| Email Signatures |
CRM (0 vs 1)
| Feature | Emma | Front |
|---|---|---|
| Customer Context |
Collaboration (0 vs 2)
| Feature | Emma | Front |
|---|---|---|
| Mentions and Notifications | ||
| Team Collaboration |
Compliance (0 vs 2)
| Feature | Emma | Front |
|---|---|---|
| Conversation Export | ||
| Data Retention Policies |
Core (0 vs 3)
| Feature | Emma | Front |
|---|---|---|
| Conversation History | ||
| Shared Inboxes | ||
| Unified Inbox |
Customization (0 vs 1)
| Feature | Emma | Front |
|---|---|---|
| Custom Fields |
Design (5 vs 0)
| Feature | Emma | Front |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
Integration (1 vs 2)
| Feature | Emma | Front |
|---|---|---|
| API Access | ||
| Webhook Support |
Localization (0 vs 1)
| Feature | Emma | Front |
|---|---|---|
| Multi-Language Support |
Marketing (7 vs 0)
| Feature | Emma | Front |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Messaging (0 vs 3)
| Feature | Emma | Front |
|---|---|---|
| Message Recall | ||
| Two-Way SMS | ||
| WhatsApp Integration |
Mobile (0 vs 1)
| Feature | Emma | Front |
|---|---|---|
| Mobile App |
Notifications (0 vs 1)
| Feature | Emma | Front |
|---|---|---|
| Desktop Notifications |
Organization (0 vs 3)
| Feature | Emma | Front |
|---|---|---|
| Conversation Channels | ||
| Conversation Tags | ||
| Priority Inbox |
Personalization (1 vs 0)
| Feature | Emma | Front |
|---|---|---|
| Dynamic Content |
Planning (1 vs 0)
| Feature | Emma | Front |
|---|---|---|
| Marketing Calendar |
Productivity (0 vs 5)
| Feature | Emma | Front |
|---|---|---|
| Bulk Actions | ||
| Canned Responses | ||
| Conversation Snippets | ||
| Message Templates | ||
| Scheduled Send |
Search (0 vs 2)
| Feature | Emma | Front |
|---|---|---|
| Conversation Filtering | ||
| Conversation Search |
Security (0 vs 3)
| Feature | Emma | Front |
|---|---|---|
| Audit Logs | ||
| SSO Integration | ||
| User Permissions |
Social (0 vs 1)
| Feature | Emma | Front |
|---|---|---|
| Social Media Management |
Storage (0 vs 1)
| Feature | Emma | Front |
|---|---|---|
| File Management |
Subscription Management (1 vs 0)
| Feature | Emma | Front |
|---|---|---|
| Emma Central Subscription Center |
Support (8 vs 0)
| Feature | Emma | Front |
|---|---|---|
| 1:1 Onboarding Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Testing (3 vs 0)
| Feature | Emma | Front |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
UI (0 vs 1)
| Feature | Emma | Front |
|---|---|---|
| Dark Mode |
Workflow (0 vs 1)
| Feature | Emma | Front |
|---|---|---|
| Conversation Workflow |
Unique Features
Only in Emma (55)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
AI Assistant
Comparative Reporting
Real-Time Reporting
+ 35 more unique features
Only in Front (43)
AI Subject Line Generation
AI-Powered Drafts
Team Insights
Analytics Dashboard
Conversation Metrics
Email Tracking
Response Time Tracking
Automation Rules
Email Forwarding Rules
Custom Domain
Email Signatures
Mentions and Notifications
Team Collaboration
Conversation Export
Data Retention Policies
Conversation History
Shared Inboxes
Unified Inbox
Customer Context
Custom Fields
+ 23 more unique features
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