DealerCenter vs Pipeliner CRM
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
DealerCenter offers more features (146 vs 82) and fewer integrations (7 vs 12). Starting price: DealerCenter at $50/mo vs Pipeliner CRM at $75/mo. DealerCenter has 145 unique features while Pipeliner CRM has 81 unique features, with 1 features in common.
| DealerCenter | Pipeliner CRM | |
|---|---|---|
| Category | CRM | CRM |
| Total Features | 146 | 82 |
| AI-Powered Features | 3 | 4 |
| Starting Price | $50/mo | $75/mo |
| Pricing Tiers | 34 | 4 |
| Integrations | 7 | 12 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 90% | 95% |
Feature Comparison by Category
AI (3 vs 4)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| AI Auto Responder | ||
| AI Email Assistant | ||
| Automatic Personalized Lead Response | ||
| Insights | ||
| Pipeliner Voyager AI | ||
| Smart Follow-up Sequences | ||
| Voice-to-Text Transcription |
Account Management (0 vs 2)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Account Health | ||
| Account Plans |
Accounting (4 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Automated Journal Entry Posting | ||
| Expense & Payment Management | ||
| Integrated Accounting | ||
| Integrated Accounting with QuickBooks |
Activity Management (0 vs 5)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Activity Management | ||
| Appointment Scheduler | ||
| Notes Management | ||
| Reminders | ||
| Task Management |
Activity Tracking (1 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Real-time Showroom/Lot Activity |
Administration (1 vs 5)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Advanced Permissions | ||
| Audit Log | ||
| Custom User Roles and Permissions | ||
| Field Permissions | ||
| Sandbox Environment | ||
| User Level Assignments |
Automation (1 vs 4)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Approval Processes | ||
| Automated Workflows | ||
| Automatizer Workflow Engine | ||
| Email Automation | ||
| Sales Automation |
BHPH (6 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Automated Recurring Customer Payments | ||
| Buy Here Pay Here (BHPH) Module | ||
| Collections & Workflow Management | ||
| Portfolio Management | ||
| Portfolio Selling Through Agora | ||
| Related Finance Company (RFC) Management |
CRM (3 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| CRM Plus Features | ||
| CRM Pro Features | ||
| Customer Relations Management (CRM) |
Collaboration (0 vs 1)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Feeds (Built-in Internal Messaging) |
Communication (7 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Call Recording | ||
| Click to Call & Recording | ||
| Email & SMS Integration | ||
| Facebook Messenger Integration | ||
| Instant Chat, Video Calling, and Facebook Messenger | ||
| Live Video Calls | ||
| eFax |
Communications (0 vs 2)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Calling Integration | ||
| Email Integration |
Compliance (5 vs 1)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Automated Adverse Action Reports | ||
| Credit Bureau & Compliance Services | ||
| Datalinx Credit Bureau Reporting | ||
| GDPR Compliance | ||
| OFAC Compliance Reports | ||
| Precise ID with KIQ |
Content Management (0 vs 3)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Attachment Management | ||
| Document Management | ||
| Online Forms |
Contracts (4 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Bankers Contracts | ||
| LAW Contracts | ||
| Laser & Okidata Contracts & Forms | ||
| eContract Forms |
Core CRM (0 vs 5)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Account Management | ||
| Contact Management | ||
| Lead Management | ||
| Opportunity Management | ||
| Pipeline Management |
Core System (1 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Dealer Management System (DMS) |
Credit Services (4 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Equifax Credit Reports | ||
| Experian Credit Reports | ||
| Prequal Pro | ||
| TransUnion Credit Reports |
Customization (0 vs 5)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Custom Entities | ||
| Custom Fields | ||
| Lookup Fields | ||
| Multiple Form Views | ||
| Rollup Fields |
Data Management (0 vs 6)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Advanced Filtering | ||
| Bulk Ownership Updates | ||
| Bulk Updates | ||
| Import/Export Capabilities | ||
| Merge Contacts & Accounts | ||
| Opportunity and Lead Archive View |
Data Protection (0 vs 1)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Daily Database Backups |
Data Quality (0 vs 1)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Duplicate Checker |
Deal Management (1 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Desking & Deal Management |
Deal Types (1 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Wholesale, Cash, Retail & BHPH Support |
Email Marketing (0 vs 3)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Email Personalization | ||
| Email Sequencing | ||
| Mass Email Tracking |
Finance (7 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| AUL Integration | ||
| Credit Application | ||
| F&I Express Integration | ||
| Finance & Insurance Calculation | ||
| GWC Integration | ||
| Integrated Lender Rate Sheets | ||
| Westlake Financial Integration |
Integration (2 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| 3rd Party Widget Integrations | ||
| Push Leads Into CRM |
Integrations (1 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Service Contract Company Integrations |
Inventory (7 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Auction Run List | ||
| Automatic VIN Decoding | ||
| Full Inventory Merchandising | ||
| Inventory Import & Distribution | ||
| Inventory Management | ||
| Recondition Management | ||
| Window Stickers & Hang Tags |
Lead Management (4 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Custom Sales Rep Lead Assignment | ||
| Duplicate Lead Detection & Management | ||
| Internet Lead Management | ||
| Lead Integration from 3rd Party Listings |
Lending (4 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| CUDL Integration | ||
| Dealertrack Integration | ||
| RouteOne Integration | ||
| Send & Receive Deals from 1200+ Lenders |
Localization (0 vs 1)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Multiple Currencies |
Marketing (14 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Access to 30+ Marketing Sites | ||
| Automated Classified Listings | ||
| Buyer's Guides | ||
| Campaign Management | ||
| Campaign Marketing with Event Automation | ||
| Campaign Tracking and Reporting | ||
| Digital Marketing | ||
| Online Ad Post Premium | ||
| Reputation Management | ||
| Retargeting on Google Display Network | ||
| SEM / PPC Ad Management | ||
| SEO Professional Services | ||
| SiriusXM Radio | ||
| Technical On-Site SEO |
Media (4 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Advanced Photo Overlay & Editing | ||
| FlickFusion Photo & Video | ||
| Photo Overlay Templates | ||
| Photo Slideshow and Video Editing |
Mobile (5 vs 1)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Driver's License Scan | ||
| Mobile App | ||
| Mobile App Access | ||
| Receive Realtime Notifications | ||
| VIN Scan | ||
| Vehicle Book Values |
Notifications (1 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Real-time Lead Engagement Notifications |
Operations (5 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Recon & Service Bay Management | ||
| Repair History & Service Status Updates | ||
| Service Job & Repair Tracking | ||
| Service Scheduling | ||
| Technician Assignment & Time Tracking |
Organization (0 vs 1)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Custom Business Units |
Payments (1 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Credit Card & ACH Payment Processing |
Pricing Intelligence (3 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Carketa | ||
| MAX Digital Market Demand & Pricing | ||
| Market Pricing |
Project Management (0 vs 4)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Gantt View | ||
| Multiple Custom Projects | ||
| Objective View | ||
| Project Engine |
Reporting (10 vs 4)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Activity Reporting | ||
| Advanced Reporting | ||
| BHPH Portfolio & Collection Monitoring | ||
| Custom Dashboards | ||
| Dashboards & Reporting | ||
| Manage Inventory Costs, Aging & Profitability | ||
| Marketing Spend and ROI Tracking | ||
| Navigator Dashboard | ||
| Real-time Financial Reports | ||
| Sales Activity and Effectiveness Tracking | ||
| Sales Revenue & Profitability Reporting | ||
| Scheduled Reports | ||
| Website Traffic Effectiveness Measurement |
Sales (6 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Customer Credit Information Viewing | ||
| Deal Driver Pre-qualification | ||
| Digital Retailing Solution | ||
| Instant Pre-qualification | ||
| Personalized Monthly Payment Calculation | ||
| Shop by Payment Feature |
Sales Analytics (0 vs 1)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Whitespace Account Matrix |
Sales Management (0 vs 6)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Custom Pipeline Stages | ||
| Custom Products and Services Catalog | ||
| Forecasting & Quotas | ||
| Multiple Custom Pipelines | ||
| Quote Management | ||
| Target Multiple KPIs |
Security (0 vs 5)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| 2-Factor Authentication | ||
| Email Domain Restrictions | ||
| Encryption at Rest | ||
| SSL Encryption | ||
| Single Sign-On (SAML 2.0) |
Support (2 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Dedicated Website & Support Team | ||
| Premium Training and Implementation |
User Interface (0 vs 5)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Compact View | ||
| In-App Notifications | ||
| Personalized User Interfaces | ||
| Power Panel | ||
| Record Preview |
Valuation (5 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Black Book Integration | ||
| J.D. Power Values | ||
| Kelley Blue Book Integration | ||
| Manheim Market Report (MMR) | ||
| Vehicle Booking Services |
Vehicle Intelligence (4 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| AutoCheck Predicted Reliability Score | ||
| AutoCheck Reports | ||
| NMVTIS Reports | ||
| Vehicle History Reports |
Vehicle Management (1 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Vehicle Registration, Titling & Temp Tags |
Visualization (0 vs 6)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Account Matrix View | ||
| Dynamic Target Views | ||
| Dynamic Velocity View | ||
| Map View | ||
| Visual Account and Contact Org Chart | ||
| Visual Opportunity and Lead Buying Center |
Web (14 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Chat Services | ||
| Custom Responsive Websites | ||
| Customer Banner & Branding | ||
| DC Chat | ||
| Dealer Stock Photography Library | ||
| Dealer Websites | ||
| Enhanced Vehicle Detail Pages | ||
| Free SSL & HTTPS Hosting | ||
| Interactive Animated Banners | ||
| Mobile Optimized Design | ||
| Over 40 Design Themes | ||
| Premium Website Design | ||
| Secured Credit Apps & Forms | ||
| Unlimited Website Requests & Updates |
Workflow (4 vs 0)
| Feature | DealerCenter | Pipeliner CRM |
|---|---|---|
| Appointment & Activity Management | ||
| Customer Check-In Workflow | ||
| Road to the Sale (RTTS) Customization | ||
| Tasks & Workflow Management |
Unique Features
Only in DealerCenter (145)
Automated Journal Entry Posting
Expense & Payment Management
Integrated Accounting
Integrated Accounting with QuickBooks
Real-time Showroom/Lot Activity
User Level Assignments
AI Auto Responder
Automatic Personalized Lead Response
Smart Follow-up Sequences
Automated Workflows
Automated Recurring Customer Payments
Buy Here Pay Here (BHPH) Module
Collections & Workflow Management
Portfolio Management
Portfolio Selling Through Agora
Related Finance Company (RFC) Management
Call Recording
Click to Call & Recording
eFax
Email & SMS Integration
+ 125 more unique features
Only in Pipeliner CRM (81)
Account Health
Account Plans
Activity Management
Appointment Scheduler
Notes Management
Reminders
Task Management
Advanced Permissions
Audit Log
Custom User Roles and Permissions
Field Permissions
Sandbox Environment
AI Email Assistant
Insights
Pipeliner Voyager AI
Voice-to-Text Transcription
Approval Processes
Automatizer Workflow Engine
Email Automation
Sales Automation
+ 61 more unique features
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