DealerCenter vs Ontraport
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
DealerCenter offers more features (146 vs 50). Starting price: DealerCenter at $50/mo vs Ontraport at $29/mo. DealerCenter has 146 unique features while Ontraport has 50 unique features, with 0 features in common.
| DealerCenter | Ontraport | |
|---|---|---|
| Category | CRM | CRM |
| Total Features | 146 | 50 |
| AI-Powered Features | 3 | 6 |
| Starting Price | $50/mo | $29/mo |
| Pricing Tiers | 34 | 1 |
| Integrations | 7 | 7 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 90% | 90% |
Feature Comparison by Category
AI (3 vs 6)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| AI Assistant - Automated Responses | ||
| AI Assistant - Content Creation | ||
| AI Assistant - Inquiry Categorization | ||
| AI Assistant - Personalized Email Campaigns | ||
| AI Assistant - Sales Call Summaries | ||
| AI Assistant - Support Call Scoring | ||
| AI Auto Responder | ||
| Automatic Personalized Lead Response | ||
| Smart Follow-up Sequences |
Accessibility (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Mobile App |
Accounting (4 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Automated Journal Entry Posting | ||
| Expense & Payment Management | ||
| Integrated Accounting | ||
| Integrated Accounting with QuickBooks |
Activity Tracking (1 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Real-time Showroom/Lot Activity |
Administration (1 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| User Level Assignments |
Analytics (0 vs 3)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Survey | ||
| Tracking & Attribution | ||
| Trends |
Audit & Compliance (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Automation Log Tracking |
Automation (1 vs 2)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Automated Workflows | ||
| Smart Pipelines | ||
| Task Automation |
BHPH (6 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Automated Recurring Customer Payments | ||
| Buy Here Pay Here (BHPH) Module | ||
| Collections & Workflow Management | ||
| Portfolio Management | ||
| Portfolio Selling Through Agora | ||
| Related Finance Company (RFC) Management |
CRM (3 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| CRM Plus Features | ||
| CRM Pro Features | ||
| Customer Relations Management (CRM) |
Communication (7 vs 2)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Call Recording | ||
| Click to Call & Recording | ||
| Email & SMS Integration | ||
| Email & SMS Messaging | ||
| Email Deliverability | ||
| Facebook Messenger Integration | ||
| Instant Chat, Video Calling, and Facebook Messenger | ||
| Live Video Calls | ||
| eFax |
Compliance (5 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Automated Adverse Action Reports | ||
| Credit Bureau & Compliance Services | ||
| Datalinx Credit Bureau Reporting | ||
| OFAC Compliance Reports | ||
| Precise ID with KIQ |
Contact Management (0 vs 2)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Segment & Organize | ||
| Unified Contact History |
Content Management (0 vs 4)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| CMS - Drag-and-Drop Pages | ||
| Directory | ||
| Dynamic CMS | ||
| Form Builder |
Contracts (4 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Bankers Contracts | ||
| LAW Contracts | ||
| Laser & Okidata Contracts & Forms | ||
| eContract Forms |
Core System (1 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Dealer Management System (DMS) |
Credit Services (4 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Equifax Credit Reports | ||
| Experian Credit Reports | ||
| Prequal Pro | ||
| TransUnion Credit Reports |
Customer Support (0 vs 2)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Customer Center | ||
| Customer Portal |
Data Management (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Custom Objects |
Data Protection (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Multiple Backup Layers |
Database (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| OntraportDB |
Deal Management (1 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Desking & Deal Management |
Deal Types (1 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Wholesale, Cash, Retail & BHPH Support |
Developer Tools (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| API |
E-commerce (0 vs 4)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Complex Offers | ||
| Order Forms | ||
| Two-Sided Marketplace | ||
| Upsells & Order Bumps |
Event Management (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Event Management |
Finance (7 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| AUL Integration | ||
| Credit Application | ||
| F&I Express Integration | ||
| Finance & Insurance Calculation | ||
| GWC Integration | ||
| Integrated Lender Rate Sheets | ||
| Westlake Financial Integration |
Integration (2 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| 3rd Party Widget Integrations | ||
| Push Leads Into CRM |
Integrations (1 vs 2)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Meta Custom Audiences | ||
| Service Contract Company Integrations | ||
| WordPress Integrations |
Inventory (7 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Auction Run List | ||
| Automatic VIN Decoding | ||
| Full Inventory Merchandising | ||
| Inventory Import & Distribution | ||
| Inventory Management | ||
| Recondition Management | ||
| Window Stickers & Hang Tags |
Lead Management (4 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Custom Sales Rep Lead Assignment | ||
| Duplicate Lead Detection & Management | ||
| Internet Lead Management | ||
| Lead Integration from 3rd Party Listings |
Learning Management (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Online Course |
Lending (4 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| CUDL Integration | ||
| Dealertrack Integration | ||
| RouteOne Integration | ||
| Send & Receive Deals from 1200+ Lenders |
Marketing (14 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Access to 30+ Marketing Sites | ||
| Automated Classified Listings | ||
| Buyer's Guides | ||
| Campaign Management | ||
| Campaign Marketing with Event Automation | ||
| Campaign Tracking and Reporting | ||
| Digital Marketing | ||
| Online Ad Post Premium | ||
| Reputation Management | ||
| Retargeting on Google Display Network | ||
| SEM / PPC Ad Management | ||
| SEO Professional Services | ||
| SiriusXM Radio | ||
| Technical On-Site SEO |
Marketing Automation (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Campaign Automation |
Media (4 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Advanced Photo Overlay & Editing | ||
| FlickFusion Photo & Video | ||
| Photo Overlay Templates | ||
| Photo Slideshow and Video Editing |
Mobile (5 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Driver's License Scan | ||
| Mobile App Access | ||
| Receive Realtime Notifications | ||
| VIN Scan | ||
| Vehicle Book Values |
Notifications (1 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Real-time Lead Engagement Notifications |
Operations (5 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Recon & Service Bay Management | ||
| Repair History & Service Status Updates | ||
| Service Job & Repair Tracking | ||
| Service Scheduling | ||
| Technician Assignment & Time Tracking |
Partner Management (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Partner Programs & Referral Tracking |
Payments (1 vs 3)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Credit Card & ACH Payment Processing | ||
| Decline Recovery | ||
| Offline Transactions | ||
| Payment Processing |
Personalization (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Conditional Content |
Pricing Intelligence (3 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Carketa | ||
| MAX Digital Market Demand & Pricing | ||
| Market Pricing |
Product Development (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| SaaS Product Creation |
Reporting (10 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Activity Reporting | ||
| BHPH Portfolio & Collection Monitoring | ||
| Dashboards & Reporting | ||
| Manage Inventory Costs, Aging & Profitability | ||
| Marketing Spend and ROI Tracking | ||
| Real-time Financial Reports | ||
| Sales Activity and Effectiveness Tracking | ||
| Sales Revenue & Profitability Reporting | ||
| Scheduled Reports | ||
| Website Traffic Effectiveness Measurement |
Sales (6 vs 5)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Customer Credit Information Viewing | ||
| Deal Driver Pre-qualification | ||
| Digital Retailing Solution | ||
| Drag-and-Drop Pipelines | ||
| Instant Pre-qualification | ||
| Lead Scoring & Routing | ||
| Personalized Monthly Payment Calculation | ||
| Sales Pipeline | ||
| Self-Scheduling & Calendar | ||
| Shared Inbox | ||
| Shop by Payment Feature |
Security (0 vs 2)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Access Control & Membership | ||
| Role-Based Access Control (RBAC) |
Support (2 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Dedicated Website & Support Team | ||
| Premium Training and Implementation |
Valuation (5 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Black Book Integration | ||
| J.D. Power Values | ||
| Kelley Blue Book Integration | ||
| Manheim Market Report (MMR) | ||
| Vehicle Booking Services |
Vehicle Intelligence (4 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| AutoCheck Predicted Reliability Score | ||
| AutoCheck Reports | ||
| NMVTIS Reports | ||
| Vehicle History Reports |
Vehicle Management (1 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Vehicle Registration, Titling & Temp Tags |
Web (14 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Chat Services | ||
| Custom Responsive Websites | ||
| Customer Banner & Branding | ||
| DC Chat | ||
| Dealer Stock Photography Library | ||
| Dealer Websites | ||
| Enhanced Vehicle Detail Pages | ||
| Free SSL & HTTPS Hosting | ||
| Interactive Animated Banners | ||
| Mobile Optimized Design | ||
| Over 40 Design Themes | ||
| Premium Website Design | ||
| Secured Credit Apps & Forms | ||
| Unlimited Website Requests & Updates |
Workflow (4 vs 0)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Appointment & Activity Management | ||
| Customer Check-In Workflow | ||
| Road to the Sale (RTTS) Customization | ||
| Tasks & Workflow Management |
Workflow Management (0 vs 1)
| Feature | DealerCenter | Ontraport |
|---|---|---|
| Application Management |
Unique Features
Only in DealerCenter (146)
Automated Journal Entry Posting
Expense & Payment Management
Integrated Accounting
Integrated Accounting with QuickBooks
Real-time Showroom/Lot Activity
User Level Assignments
AI Auto Responder
Automatic Personalized Lead Response
Smart Follow-up Sequences
Automated Workflows
Automated Recurring Customer Payments
Buy Here Pay Here (BHPH) Module
Collections & Workflow Management
Portfolio Management
Portfolio Selling Through Agora
Related Finance Company (RFC) Management
Call Recording
Click to Call & Recording
eFax
Email & SMS Integration
+ 126 more unique features
Only in Ontraport (50)
Mobile App
AI Assistant - Automated Responses
AI Assistant - Content Creation
AI Assistant - Inquiry Categorization
AI Assistant - Personalized Email Campaigns
AI Assistant - Sales Call Summaries
AI Assistant - Support Call Scoring
Survey
Tracking & Attribution
Trends
Automation Log Tracking
Smart Pipelines
Task Automation
Email & SMS Messaging
Email Deliverability
Segment & Organize
Unified Contact History
CMS - Drag-and-Drop Pages
Directory
Dynamic CMS
+ 30 more unique features
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