Customer Lobby vs Kochava

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Customer Lobby offers fewer features (10 vs 75) and fewer integrations (0 vs 11). Starting price: Customer Lobby at Contact Sales vs Kochava at $500/mo. Customer Lobby has 10 unique features while Kochava has 75 unique features, with 0 features in common.

Customer LobbyKochava
CategoryMarketing AutomationMarketing Automation
Total Features1075
AI-Powered Features112
Starting PriceContact Sales$500/mo
Pricing Tiers07
Integrations011
Shared Features0
Shared Integrations0
Data Quality30%95%

Feature Comparison by Category

AI (1 vs 8)

FeatureCustomer LobbyKochava
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Agentic AI Orchestration
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive AI
Predictive Churn
Search Ads Maven

Analytics (0 vs 18)

FeatureCustomer LobbyKochava
A/B/n Testing
AIM - Always-On Incremental Measurement
Ad Revenue Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
Media Index
Query Tool
Real-time Analytics

Attribution (0 vs 5)

FeatureCustomer LobbyKochava
Configurable Attribution
Omnichannel App Attribution
Owned Media Attribution
Paid Media Attribution
SKAdNetwork Solutions

Audience Management (0 vs 2)

FeatureCustomer LobbyKochava
Audience Export from Analytics
Dynamic Audience Activation

Automation (1 vs 1)

FeatureCustomer LobbyKochava
Automated Marketing Execution
Automated Rules and Alerting

Channel-Specific (0 vs 9)

FeatureCustomer LobbyKochava
Apple Ads Optimization
Gaming Console Measurement (Xbox, PlayStation)
IoT & Smart Device Measurement
Linear & Advanced TV
Mobile Measurement (Android, Huawei, iOS)
OOH & DOOH Measurement
OTT & Connected TV Measurement
SmartLinks™ for TV
Web Measurement

Customer Retention (1 vs 0)

FeatureCustomer LobbyKochava
Customer Marketing

Data Management (0 vs 4)

FeatureCustomer LobbyKochava
Blockchain
Custom Data ETL & Postbacks
Data Retention
Historical Traffic Import

Deep Linking (0 vs 6)

FeatureCustomer LobbyKochava
App Clips & Instant Apps Support
Custom Domain Name/Vanity Links
Deferred Deep Linking
Enhanced Multi-Platform Deep Linking
Firebase Dynamic Links
Universal & App Links

Fraud Prevention (0 vs 5)

FeatureCustomer LobbyKochava
Custom Fraud Mitigation
Customizable Fraud Blocklist
Fraud Console
Global Fraud Blocklist
Traffic Verifier

Identity (0 vs 1)

FeatureCustomer LobbyKochava
IdentityLink® Cross-Device Identity Resolution

Integration (0 vs 2)

FeatureCustomer LobbyKochava
Data Postbacks
SDK Install & Event Authentication

Lead Generation (1 vs 0)

FeatureCustomer LobbyKochava
Prospect Marketing

Lead Management (1 vs 0)

FeatureCustomer LobbyKochava
Lead Conversion Tools

Lead Targeting (1 vs 0)

FeatureCustomer LobbyKochava
Ideal Home Profile (IHP)

Personalization (1 vs 0)

FeatureCustomer LobbyKochava
Personalized Promotions

Planning (0 vs 2)

FeatureCustomer LobbyKochava
Media Planning
Scenario Planner

Privacy (0 vs 2)

FeatureCustomer LobbyKochava
Consent Management
Privacy Profiles

Publisher Tools (0 vs 2)

FeatureCustomer LobbyKochava
Atlas Performance
Publisher Insights

Reporting (0 vs 1)

FeatureCustomer LobbyKochava
Row-Level Reporting

Reporting & Analytics (3 vs 0)

FeatureCustomer LobbyKochava
Customer Interaction Tracking
Marketing Dollar Tracking
Marketing Strategy Performance Analysis

Services (0 vs 1)

FeatureCustomer LobbyKochava
Foundry Strategic Consulting

User Engagement (0 vs 6)

FeatureCustomer LobbyKochava
Deep Linking
Dynamic Deep Linking
QR Codes
Reengagement
SmartLinks
Web-to-App Journeys

Unique Features

Only in Customer Lobby (10)

Predictive AI
Automated Marketing Execution
Customer Marketing
Prospect Marketing
Lead Conversion Tools
Ideal Home Profile (IHP)
Personalized Promotions
Customer Interaction Tracking
Marketing Dollar Tracking
Marketing Strategy Performance Analysis

Only in Kochava (75)

Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation

+ 55 more unique features

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