Customer.io vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Customer.io offers fewer features (45 vs 84) and more integrations (30 vs 15). Starting price: Customer.io at $50/mo vs OptinMonster at $7/mo. Customer.io has 43 unique features while OptinMonster has 82 unique features, with 2 features in common.
| Customer.io | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 45 | 84 |
| AI-Powered Features | 2 | 1 |
| Starting Price | $50/mo | $7/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 30 | 15 |
| Shared Features | 2 | |
| Shared Integrations | 4 | |
| Data Quality | 73% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| AI Popups |
Account Management (0 vs 3)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (5 vs 6)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Campaign Impressions Tracking | ||
| Cohort Analysis | ||
| Conversion Analytics | ||
| Conversion Tracking | ||
| Customer Success Dashboard | ||
| Deliverability Analytics | ||
| Google Analytics Integration | ||
| Predictive Analytics | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Automation (2 vs 2)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Automation Workflows | ||
| Behavior Automation | ||
| Behavioral Triggers | ||
| OnSite Follow-up Campaigns® |
Builder (0 vs 2)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Compliance (2 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| GDPR Compliance | ||
| Subscription Management |
Contacts (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| List Management |
Conversion Tools (0 vs 5)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Data Export |
Data Management (2 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Custom Attributes | ||
| Customer Data Platform |
Data Quality (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Email Validation |
Deliverability (3 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Bounce Management | ||
| Dedicated IP | ||
| IP Warming |
Design (1 vs 6)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Drag-and-Drop Builder | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (0 vs 1)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| OptinMonster University |
Email (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Email Campaigns |
Forms (1 vs 1)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Form Builder | ||
| Multiple Form Views |
Integration (3 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| API Access | ||
| SMTP Integration | ||
| Webhooks |
Integrations (0 vs 12)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Journey (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Journey Mapping |
Landing Pages (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Landing Pages |
Lead Quality (0 vs 1)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| TruLead® |
Localization (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Multi-language Support |
Messaging (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| SMS Marketing |
Mobile (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Mobile App |
Notifications (2 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| In-App Messaging | ||
| Push Notifications |
Optimization (3 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| A/B Testing | ||
| Frequency Capping | ||
| Intelligent Send Time Optimization |
Personalization (2 vs 5)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Content | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Real-time Personalization | ||
| Smart Success | ||
| Smart Tags |
Planning (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Campaign Calendar |
Preferences (1 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Channel Preference |
Security (2 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Audit Logs | ||
| Role-Based Access Control |
Segmentation (1 vs 1)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Advanced Segmentation | ||
| List Segmentation |
Sending (2 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| API-Based Messaging | ||
| Batch Sending |
Support (0 vs 3)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (0 vs 11)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (1 vs 1)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| 700+ Templates | ||
| Template Library |
Testing & Optimization (0 vs 1)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| A/B Testing |
Tracking (2 vs 0)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Event Tracking | ||
| UTM Parameter Tracking |
Triggers (0 vs 6)
| Feature | Customer.io | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in Customer.io (43)
Cohort Analysis
Conversion Tracking
Customer Success Dashboard
Deliverability Analytics
Predictive Analytics
Automation Workflows
Behavioral Triggers
GDPR Compliance
Subscription Management
List Management
Data Export
Custom Attributes
Customer Data Platform
Email Validation
Bounce Management
Dedicated IP
IP Warming
Drag-and-Drop Builder
Email Campaigns
Form Builder
+ 23 more unique features
Only in OptinMonster (82)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 62 more unique features
View Customer.io details View OptinMonster details Customer.io alternatives OptinMonster alternatives
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