Customer.io vs GetResponse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Customer.io offers fewer features (45 vs 167) and more integrations (30 vs 17). Starting price: Customer.io at $50/mo vs GetResponse at $19/mo. Customer.io has 40 unique features while GetResponse has 162 unique features, with 5 features in common.
| Customer.io | GetResponse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 45 | 167 |
| AI-Powered Features | 2 | 10 |
| Starting Price | $50/mo | $19/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 30 | 17 |
| Shared Features | 5 | |
| Shared Integrations | 5 | |
| Data Quality | 73% | 95% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | Customer.io | GetResponse |
|---|---|---|
| AI Campaign Generator | ||
| AI Course Creator | ||
| AI Email Generator | ||
| AI Product Recommendations | ||
| AI Writing Assistant |
Advertising (0 vs 5)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Goal-Focused Ads | ||
| Google Ads | ||
| Google Lead Extensions | ||
| Meta Ads | ||
| Paid Ads Management |
Analytics (5 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Cohort Analysis | ||
| Conversion Tracking | ||
| Customer Success Dashboard | ||
| Deliverability Analytics | ||
| Predictive Analytics |
Automation (2 vs 13)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Advanced Triggering | ||
| Automation Workflows | ||
| Autoresponders | ||
| Behavioral Triggers | ||
| Birthday Emails | ||
| Click and Open Followups | ||
| Drip Campaigns | ||
| Email Marketing Automation | ||
| Event-Based Automation | ||
| Split Automation | ||
| Visited URL Automation | ||
| Visual Workflow Builder | ||
| Web Events Automation | ||
| Welcome Email Series |
Compliance (2 vs 1)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Consent Management | ||
| GDPR Compliance | ||
| Subscription Management |
Contacts (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| List Management |
Courses (0 vs 9)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Course Creator | ||
| Creator Profile | ||
| Customizable Certificates | ||
| GetResponse HUB | ||
| Interactive Quizzes | ||
| Premium Newsletter Subscriptions | ||
| Premium Newsletters | ||
| Student Management | ||
| Video Hosting |
Data (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Data Export |
Data Management (2 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Custom Attributes | ||
| Customer Data Platform |
Data Quality (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Email Validation |
Deliverability (3 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Bounce Management | ||
| Dedicated IP | ||
| IP Warming |
Design (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Drag-and-Drop Builder |
Ecommerce (0 vs 18)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Abandoned Cart Recovery | ||
| E-Product Delivery | ||
| Ecommerce Results Dashboard | ||
| Ecommerce Tracking | ||
| Lead Funnels | ||
| Manual Promo Code Creator | ||
| One-Click Integrations | ||
| Order Confirmation Automation | ||
| Payment Gateway Integration | ||
| Product Box | ||
| Promo Codes | ||
| Purchase Automation | ||
| Recommended Products | ||
| Sales Funnels | ||
| Stores and Products Center |
Email (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Email Campaigns |
Email Deliverability (0 vs 2)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Dedicated IP Address | ||
| Dedicated Sending Domain |
Email Marketing (0 vs 17)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Click Tracking | ||
| Custom DKIM | ||
| Dark Mode Preview | ||
| Email Editor | ||
| Email Scheduling | ||
| HTML Editor | ||
| Inbox Preview | ||
| Link Shortener | ||
| Newsletter Templates | ||
| Perfect Timing | ||
| Predesigned Email Templates | ||
| RSS-to-Email | ||
| SPAM Check | ||
| Share on Social Media | ||
| Time Travel |
Forms (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Form Builder |
Integration (3 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| API Access | ||
| SMTP Integration | ||
| Webhooks |
Integrations (0 vs 4)
| Feature | Customer.io | GetResponse |
|---|---|---|
| API Access | ||
| Facebook Pixel | ||
| Google Analytics Integration | ||
| SMTP Connection |
Journey (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Journey Mapping |
Landing Pages (1 vs 7)
| Feature | Customer.io | GetResponse |
|---|---|---|
| A/B Testing | ||
| Custom Domain | ||
| Customizable Templates | ||
| Landing Page Builder | ||
| Landing Pages | ||
| Lead Magnet Funnels | ||
| SEO Optimization | ||
| Unlimited Landing Pages |
Lead Generation (0 vs 6)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Contact Forms | ||
| Embedded Banners | ||
| Forms and Popups | ||
| Popup Display Rules | ||
| Popup Templates | ||
| Signup Forms |
List Management (0 vs 7)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Contact Scoring | ||
| Contact Tagging | ||
| Contacts Database | ||
| Export Contacts | ||
| FTP Imports | ||
| Import Contacts | ||
| List Management |
Localization (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Multi-language Support |
Messaging (1 vs 8)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Automated Web Push Notifications | ||
| GetResponse Chats | ||
| Mobile Push Notifications | ||
| SMS Bulk Campaigns | ||
| SMS Marketing | ||
| SMS Marketing Automation | ||
| Web Push Automation | ||
| Web Push Notifications |
Mobile (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Mobile App |
Mobile Apps (0 vs 2)
| Feature | Customer.io | GetResponse |
|---|---|---|
| GetResponse Mobile App | ||
| GetResponse Webinars App |
Notifications (2 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| In-App Messaging | ||
| Push Notifications |
Optimization (3 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| A/B Testing | ||
| Frequency Capping | ||
| Intelligent Send Time Optimization |
Personalization (2 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Dynamic Content | ||
| Real-time Personalization |
Planning (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Campaign Calendar |
Preferences (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Channel Preference |
Reporting (0 vs 9)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Custom Reports | ||
| Digital Marketing Reports | ||
| Ecommerce Reports | ||
| Email Analytics | ||
| FTP Reports | ||
| Newsletter Revenue Statistics | ||
| Recommendations Reports | ||
| Revenue Reports | ||
| Revenue Tracking |
Security (2 vs 2)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Audit Logs | ||
| Role-Based Access Control | ||
| Single Sign-On (SSO) | ||
| Two-Factor Authentication |
Segmentation (1 vs 15)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Advanced Segmentation | ||
| Amount Filter | ||
| Basic Segmentation | ||
| Behavior-Based Segmentation | ||
| Consent-Based Segmentation | ||
| Conversion Funnel Segmentation | ||
| Dynamic Segmentation | ||
| Ecommerce-Based Segmentation | ||
| Event-Based Segmentation | ||
| External Segments | ||
| Geolocation Segmentation | ||
| Lead Magnet Segmentation | ||
| SMS Action Segmentation | ||
| Scoring-Based Segmentation | ||
| Segmentation |
Sending (2 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| API-Based Messaging | ||
| Batch Sending |
Support (0 vs 10)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Assisted IP Warmup | ||
| Chat Support | ||
| Dedicated Customer Experience Manager | ||
| Dedicated Onboarding | ||
| Development Strategy Support | ||
| Email Support | ||
| Onboarding Session | ||
| Phone Support | ||
| Professional Services | ||
| Slack Support |
Team Management (0 vs 2)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Multi-User Access | ||
| Roles Management |
Templates (1 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Template Library |
Tracking (2 vs 0)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Event Tracking | ||
| UTM Parameter Tracking |
Webinars (0 vs 7)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Breakout Rooms | ||
| HD Webinars | ||
| Live Webinars | ||
| On-Demand Webinars | ||
| Paid Webinars | ||
| Webinar Recording Storage | ||
| Webinars |
Website Builder (0 vs 16)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Domain Purchase | ||
| Drag-and-Drop Website Editor | ||
| Multiple Websites | ||
| SSL Security | ||
| Unlimited Subpages | ||
| Website AI Wizard | ||
| Website Analytics | ||
| Website Bandwidth | ||
| Website Builder | ||
| Website Chat | ||
| Website Custom Code | ||
| Website Gallery | ||
| Website Membership Area | ||
| Website Popups | ||
| Website Templates |
White Label (0 vs 2)
| Feature | Customer.io | GetResponse |
|---|---|---|
| Rebranding Options | ||
| Remove GetResponse Branding |
Unique Features
Only in Customer.io (40)
Cohort Analysis
Conversion Tracking
Customer Success Dashboard
Deliverability Analytics
Predictive Analytics
Behavioral Triggers
GDPR Compliance
Subscription Management
Data Export
Custom Attributes
Customer Data Platform
Email Validation
Bounce Management
Dedicated IP
IP Warming
Drag-and-Drop Builder
Email Campaigns
Form Builder
SMTP Integration
Webhooks
+ 20 more unique features
Only in GetResponse (162)
Goal-Focused Ads
Google Ads
Google Lead Extensions
Meta Ads
Paid Ads Management
AI Campaign Generator
AI Course Creator
AI Email Generator
AI Product Recommendations
AI Writing Assistant
Advanced Triggering
Autoresponders
Birthday Emails
Click and Open Followups
Drip Campaigns
Email Marketing Automation
Event-Based Automation
Split Automation
Visited URL Automation
Visual Workflow Builder
+ 142 more unique features
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