Custify vs Trustpilot Business
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Custify offers fewer features (44 vs 52) and more integrations (25 vs 5). Starting price: Custify at $99/mo vs Trustpilot Business at $339/mo. Custify has 44 unique features while Trustpilot Business has 52 unique features, with 0 features in common.
| Custify | Trustpilot Business | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 44 | 52 |
| AI-Powered Features | 10 | 2 |
| Starting Price | $99/mo | $339/mo |
| Pricing Tiers | 3 | 5 |
| Integrations | 25 | 5 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 72% | 90% |
Feature Comparison by Category
AI (0 vs 2)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| AI-Assisted Review Responses | ||
| Review Highlights |
Access (2 vs 0)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Mobile App | ||
| Multi-Language Support |
Admin & Security (0 vs 1)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Single Sign-On (SSO) |
Analytics (11 vs 0)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Advanced Reporting | ||
| Benchmarking | ||
| Customer Health Card | ||
| Customer Health Scoring | ||
| Customer Segmentation | ||
| Engagement Tracking | ||
| Forecasting | ||
| Predictive Insights | ||
| Propensity Scoring | ||
| Sentiment Analysis | ||
| Usage Analytics |
Analytics & Reporting (0 vs 13)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Analytics Explorer | ||
| Enhanced Insights | ||
| Invitation Conversion Dashboard | ||
| Market Insights | ||
| My Competitors | ||
| Reply Data | ||
| Search Engagement Reports | ||
| Service Reviews Analytics | ||
| Topics Reports with Sentiment Analysis | ||
| TrustScore | ||
| TrustScore Forecast | ||
| Trustpilot Data Solutions | ||
| Visitor Insights |
Automation (4 vs 3)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Automated Alerts | ||
| Automated Feedback Service (AFS) | ||
| Automated Monthly Invitations | ||
| Automated Onboarding Workflows | ||
| Churn Prevention Automation | ||
| Playbook Automation | ||
| Review Collection |
Collaboration (3 vs 0)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Smart Scheduling | ||
| Task Management | ||
| Team Collaboration |
Communication (5 vs 0)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Batch Email Campaigns | ||
| Customer Communication Hub | ||
| Customer Portal | ||
| In-App Messaging | ||
| Training Portal |
Customer Data (3 vs 0)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Account Management | ||
| Customer Timeline | ||
| Success Plan Creation |
Customization (2 vs 4)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Brand-boosting Customization | ||
| Custom Fields | ||
| Customizable Reminder Emails | ||
| Customizable Review Invitation Email Templates | ||
| Trustpilot Profile Page Customizations | ||
| White Labeling |
Data Management (0 vs 1)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Export Service Reviews |
Feedback (2 vs 0)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Customer Feedback Loop | ||
| Survey Management |
Feedback Management (0 vs 3)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Reply to Reviews | ||
| Review Follow-up Questions | ||
| Review Tagging and Filtering |
Integration (6 vs 5)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| API Access | ||
| Attribute Mapping | ||
| Connect API | ||
| Customer Data Sync | ||
| Data Export | ||
| Google Store Ratings | ||
| Integrations for Replying to Reviews | ||
| Integrations for Review Invitations | ||
| Knowledge Base Integration | ||
| Salesforce Integration | ||
| Webhook Support |
Marketing (0 vs 12)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Asset Builder | ||
| Customizable Assets | ||
| Downloadable Trustpilot Assets | ||
| Email Signature and Newsletter TrustBox | ||
| Flex Widget with Review Highlights | ||
| Flex Widget with TrustScore | ||
| Image and Video Generators | ||
| Marketing Widgets | ||
| Promotions for Trustpilot Profile Page | ||
| Review Spotlight | ||
| Testimonial TrustBox Widgets | ||
| TrustBox Widgets for Website |
Moderation (0 vs 2)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Automated Fraud Detection | ||
| Flag Suspicious Reviews |
Resources (1 vs 0)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Resource Library |
Revenue (1 vs 0)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Expansion Revenue Management |
Review Management (0 vs 2)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Location Reviews | ||
| Product Reviews |
SEO (0 vs 1)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Review SEO |
Security (4 vs 0)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Audit Logs | ||
| Compliance Management | ||
| Role-Based Access Control | ||
| Single Sign-On |
Support (0 vs 3)
| Feature | Custify | Trustpilot Business |
|---|---|---|
| Dedicated Customer Success Manager | ||
| Expert Implementation and Strategic Support | ||
| Live Chat Support |
Unique Features
Only in Custify (44)
Mobile App
Multi-Language Support
Advanced Reporting
Benchmarking
Customer Health Card
Customer Health Scoring
Customer Segmentation
Engagement Tracking
Forecasting
Predictive Insights
Propensity Scoring
Sentiment Analysis
Usage Analytics
Automated Alerts
Automated Onboarding Workflows
Churn Prevention Automation
Playbook Automation
Smart Scheduling
Task Management
Team Collaboration
+ 24 more unique features
Only in Trustpilot Business (52)
Single Sign-On (SSO)
AI-Assisted Review Responses
Review Highlights
Analytics Explorer
Enhanced Insights
Invitation Conversion Dashboard
Market Insights
My Competitors
Reply Data
Search Engagement Reports
Service Reviews Analytics
Topics Reports with Sentiment Analysis
Trustpilot Data Solutions
TrustScore
TrustScore Forecast
Visitor Insights
Automated Feedback Service (AFS)
Automated Monthly Invitations
Review Collection
Brand-boosting Customization
+ 32 more unique features
View Custify details View Trustpilot Business details Custify alternatives Trustpilot Business alternatives
Want to build your own alternative to Custify or Trustpilot Business?
Analyze it with Reap