Copper vs DealerCenter
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Copper offers fewer features (61 vs 146) and more integrations (18 vs 7). Starting price: Copper at $12/mo vs DealerCenter at $50/mo. Copper has 61 unique features while DealerCenter has 146 unique features, with 0 features in common.
| Copper | DealerCenter | |
|---|---|---|
| Category | CRM | CRM |
| Total Features | 61 | 146 |
| AI-Powered Features | 5 | 3 |
| Starting Price | $12/mo | $50/mo |
| Pricing Tiers | 4 | 34 |
| Integrations | 18 | 7 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 95% | 90% |
Feature Comparison by Category
AI (3 vs 3)
| Feature | Copper | DealerCenter |
|---|---|---|
| AI Auto Responder | ||
| AI Email Re-writer | ||
| AI Email Template Generator | ||
| Automatic Personalized Lead Response | ||
| Contact & Teammate Suggestions | ||
| Smart Follow-up Sequences |
Accounting (0 vs 4)
| Feature | Copper | DealerCenter |
|---|---|---|
| Automated Journal Entry Posting | ||
| Expense & Payment Management | ||
| Integrated Accounting | ||
| Integrated Accounting with QuickBooks |
Activity Tracking (0 vs 1)
| Feature | Copper | DealerCenter |
|---|---|---|
| Real-time Showroom/Lot Activity |
Admin (5 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Data Import & Export | ||
| Multi-currency | ||
| Sign in with Google | ||
| Single Sign-On (Okta) | ||
| Team Permissions |
Administration (0 vs 1)
| Feature | Copper | DealerCenter |
|---|---|---|
| User Level Assignments |
Automation (4 vs 1)
| Feature | Copper | DealerCenter |
|---|---|---|
| Automated Workflows | ||
| Feedback Requests | ||
| Pipeline Automations | ||
| Task & Workflow Automation | ||
| Workflow Automation |
BHPH (0 vs 6)
| Feature | Copper | DealerCenter |
|---|---|---|
| Automated Recurring Customer Payments | ||
| Buy Here Pay Here (BHPH) Module | ||
| Collections & Workflow Management | ||
| Portfolio Management | ||
| Portfolio Selling Through Agora | ||
| Related Finance Company (RFC) Management |
CRM (0 vs 3)
| Feature | Copper | DealerCenter |
|---|---|---|
| CRM Plus Features | ||
| CRM Pro Features | ||
| Customer Relations Management (CRM) |
Collaboration (3 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Activity Feed | ||
| Global Activity Feed | ||
| Team Collaboration |
Communication (1 vs 7)
| Feature | Copper | DealerCenter |
|---|---|---|
| Call Recording | ||
| Click to Call & Recording | ||
| Email & SMS Integration | ||
| Facebook Messenger Integration | ||
| Instant Chat, Video Calling, and Facebook Messenger | ||
| Live Video Calls | ||
| SMS Logging | ||
| eFax |
Compliance (0 vs 5)
| Feature | Copper | DealerCenter |
|---|---|---|
| Automated Adverse Action Reports | ||
| Credit Bureau & Compliance Services | ||
| Datalinx Credit Bureau Reporting | ||
| OFAC Compliance Reports | ||
| Precise ID with KIQ |
Contracts (0 vs 4)
| Feature | Copper | DealerCenter |
|---|---|---|
| Bankers Contracts | ||
| LAW Contracts | ||
| Laser & Okidata Contracts & Forms | ||
| eContract Forms |
Core System (0 vs 1)
| Feature | Copper | DealerCenter |
|---|---|---|
| Dealer Management System (DMS) |
Credit Services (0 vs 4)
| Feature | Copper | DealerCenter |
|---|---|---|
| Equifax Credit Reports | ||
| Experian Credit Reports | ||
| Prequal Pro | ||
| TransUnion Credit Reports |
Customization (2 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Custom Fields | ||
| Remove Copper Branding |
Data Management (1 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Contact Enrichment |
Deal Management (0 vs 1)
| Feature | Copper | DealerCenter |
|---|---|---|
| Desking & Deal Management |
Deal Types (0 vs 1)
| Feature | Copper | DealerCenter |
|---|---|---|
| Wholesale, Cash, Retail & BHPH Support |
Document Management (2 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Contracts & Proposals | ||
| File Uploading |
Email Marketing (8 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Bulk Email | ||
| Email Automation | ||
| Email Click Tracking | ||
| Email Open Tracking | ||
| Email Series | ||
| Email Series & Automation | ||
| Email Templates & Merge Fields | ||
| Rekindle Emails |
Finance (0 vs 7)
| Feature | Copper | DealerCenter |
|---|---|---|
| AUL Integration | ||
| Credit Application | ||
| F&I Express Integration | ||
| Finance & Insurance Calculation | ||
| GWC Integration | ||
| Integrated Lender Rate Sheets | ||
| Westlake Financial Integration |
Integration (10 vs 2)
| Feature | Copper | DealerCenter |
|---|---|---|
| 3rd Party Widget Integrations | ||
| API & Embedded Integration SDK | ||
| Chrome Extension | ||
| Gmail Integration | ||
| Google Calendar Sync | ||
| Google Contact Sync | ||
| Google Drive Integration | ||
| Google Sheets & Looker Studio Integration | ||
| Google Workspace Integration | ||
| LinkedIn Integration | ||
| Push Leads Into CRM | ||
| Zapier Integration |
Integrations (0 vs 1)
| Feature | Copper | DealerCenter |
|---|---|---|
| Service Contract Company Integrations |
Inventory (0 vs 7)
| Feature | Copper | DealerCenter |
|---|---|---|
| Auction Run List | ||
| Automatic VIN Decoding | ||
| Full Inventory Merchandising | ||
| Inventory Import & Distribution | ||
| Inventory Management | ||
| Recondition Management | ||
| Window Stickers & Hang Tags |
Lead Generation (3 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Business Card Scanning | ||
| Contact Forms |
Lead Management (0 vs 4)
| Feature | Copper | DealerCenter |
|---|---|---|
| Custom Sales Rep Lead Assignment | ||
| Duplicate Lead Detection & Management | ||
| Internet Lead Management | ||
| Lead Integration from 3rd Party Listings |
Lending (0 vs 4)
| Feature | Copper | DealerCenter |
|---|---|---|
| CUDL Integration | ||
| Dealertrack Integration | ||
| RouteOne Integration | ||
| Send & Receive Deals from 1200+ Lenders |
Marketing (0 vs 14)
| Feature | Copper | DealerCenter |
|---|---|---|
| Access to 30+ Marketing Sites | ||
| Automated Classified Listings | ||
| Buyer's Guides | ||
| Campaign Management | ||
| Campaign Marketing with Event Automation | ||
| Campaign Tracking and Reporting | ||
| Digital Marketing | ||
| Online Ad Post Premium | ||
| Reputation Management | ||
| Retargeting on Google Display Network | ||
| SEM / PPC Ad Management | ||
| SEO Professional Services | ||
| SiriusXM Radio | ||
| Technical On-Site SEO |
Media (0 vs 4)
| Feature | Copper | DealerCenter |
|---|---|---|
| Advanced Photo Overlay & Editing | ||
| FlickFusion Photo & Video | ||
| Photo Overlay Templates | ||
| Photo Slideshow and Video Editing |
Mobile (1 vs 5)
| Feature | Copper | DealerCenter |
|---|---|---|
| Driver's License Scan | ||
| Mobile App | ||
| Mobile App Access | ||
| Receive Realtime Notifications | ||
| VIN Scan | ||
| Vehicle Book Values |
Notifications (0 vs 1)
| Feature | Copper | DealerCenter |
|---|---|---|
| Real-time Lead Engagement Notifications |
Operations (0 vs 5)
| Feature | Copper | DealerCenter |
|---|---|---|
| Recon & Service Bay Management | ||
| Repair History & Service Status Updates | ||
| Service Job & Repair Tracking | ||
| Service Scheduling | ||
| Technician Assignment & Time Tracking |
Payments (0 vs 1)
| Feature | Copper | DealerCenter |
|---|---|---|
| Credit Card & ACH Payment Processing |
Pricing Intelligence (0 vs 3)
| Feature | Copper | DealerCenter |
|---|---|---|
| Carketa | ||
| MAX Digital Market Demand & Pricing | ||
| Market Pricing |
Productivity (2 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Notes, Activities & Tasks | ||
| Reminders |
Project Management (3 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Customizable Project Pipelines | ||
| Project Management | ||
| Project Pipeline Templates |
Reporting (5 vs 10)
| Feature | Copper | DealerCenter |
|---|---|---|
| Activity Report | ||
| Activity Reporting | ||
| BHPH Portfolio & Collection Monitoring | ||
| Custom Reports | ||
| Dashboards & Reporting | ||
| Manage Inventory Costs, Aging & Profitability | ||
| Marketing Spend and ROI Tracking | ||
| Pipeline Reports | ||
| Real-time Financial Reports | ||
| Reporting | ||
| Revenue Tracking | ||
| Sales Activity and Effectiveness Tracking | ||
| Sales Revenue & Profitability Reporting | ||
| Scheduled Reports | ||
| Website Traffic Effectiveness Measurement |
Sales (0 vs 6)
| Feature | Copper | DealerCenter |
|---|---|---|
| Customer Credit Information Viewing | ||
| Deal Driver Pre-qualification | ||
| Digital Retailing Solution | ||
| Instant Pre-qualification | ||
| Personalized Monthly Payment Calculation | ||
| Shop by Payment Feature |
Sales Management (4 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Customizable Sales Pipelines | ||
| Deal Management | ||
| Sales Pipeline Templates | ||
| Sales Pipelines |
Support (2 vs 2)
| Feature | Copper | DealerCenter |
|---|---|---|
| Dedicated Website & Support Team | ||
| Personal Onboarding | ||
| Premium Support | ||
| Premium Training and Implementation |
Task Management (1 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Tasks |
Templates (1 vs 0)
| Feature | Copper | DealerCenter |
|---|---|---|
| Templates |
Valuation (0 vs 5)
| Feature | Copper | DealerCenter |
|---|---|---|
| Black Book Integration | ||
| J.D. Power Values | ||
| Kelley Blue Book Integration | ||
| Manheim Market Report (MMR) | ||
| Vehicle Booking Services |
Vehicle Intelligence (0 vs 4)
| Feature | Copper | DealerCenter |
|---|---|---|
| AutoCheck Predicted Reliability Score | ||
| AutoCheck Reports | ||
| NMVTIS Reports | ||
| Vehicle History Reports |
Vehicle Management (0 vs 1)
| Feature | Copper | DealerCenter |
|---|---|---|
| Vehicle Registration, Titling & Temp Tags |
Web (0 vs 14)
| Feature | Copper | DealerCenter |
|---|---|---|
| Chat Services | ||
| Custom Responsive Websites | ||
| Customer Banner & Branding | ||
| DC Chat | ||
| Dealer Stock Photography Library | ||
| Dealer Websites | ||
| Enhanced Vehicle Detail Pages | ||
| Free SSL & HTTPS Hosting | ||
| Interactive Animated Banners | ||
| Mobile Optimized Design | ||
| Over 40 Design Themes | ||
| Premium Website Design | ||
| Secured Credit Apps & Forms | ||
| Unlimited Website Requests & Updates |
Workflow (0 vs 4)
| Feature | Copper | DealerCenter |
|---|---|---|
| Appointment & Activity Management | ||
| Customer Check-In Workflow | ||
| Road to the Sale (RTTS) Customization | ||
| Tasks & Workflow Management |
Unique Features
Only in Copper (61)
Data Import & Export
Multi-currency
Sign in with Google
Single Sign-On (Okta)
Team Permissions
AI Email Re-writer
AI Email Template Generator
Contact & Teammate Suggestions
Feedback Requests
Pipeline Automations
Task & Workflow Automation
Workflow Automation
Activity Feed
Global Activity Feed
Team Collaboration
SMS Logging
Custom Fields
Remove Copper Branding
Contact Enrichment
Contracts & Proposals
+ 41 more unique features
Only in DealerCenter (146)
Automated Journal Entry Posting
Expense & Payment Management
Integrated Accounting
Integrated Accounting with QuickBooks
Real-time Showroom/Lot Activity
User Level Assignments
AI Auto Responder
Automatic Personalized Lead Response
Smart Follow-up Sequences
Automated Workflows
Automated Recurring Customer Payments
Buy Here Pay Here (BHPH) Module
Collections & Workflow Management
Portfolio Management
Portfolio Selling Through Agora
Related Finance Company (RFC) Management
Call Recording
Click to Call & Recording
eFax
Email & SMS Integration
+ 126 more unique features
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