Kit vs MailerLite
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kit offers fewer features (45 vs 79) and more integrations (18 vs 7). Starting price: Kit at $33/mo vs MailerLite at $10/mo. Kit has 39 unique features while MailerLite has 73 unique features, with 6 features in common.
| Kit | MailerLite | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 45 | 79 |
| AI-Powered Features | 0 | 2 |
| Starting Price | $33/mo | $10/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 18 | 7 |
| Shared Features | 6 | |
| Shared Integrations | 2 | |
| Data Quality | 85% | 90% |
Feature Comparison by Category
AI (0 vs 2)
| Feature | Kit | MailerLite |
|---|---|---|
| AI Email Generator | ||
| Smart Sending |
Audience Management (2 vs 5)
| Feature | Kit | MailerLite |
|---|---|---|
| Individual Subscriber Profiles | ||
| Interest Groups (Tags) | ||
| Preference Center | ||
| Segmentation & Tagging | ||
| Subscriber Engagement Scoring | ||
| Subscriber Segmentation | ||
| Unsubscribe Page Builder |
Automation (6 vs 7)
| Feature | Kit | MailerLite |
|---|---|---|
| Auto-Resend Campaigns | ||
| Automated Email Sequences | ||
| Automation Builder | ||
| Automation Templates | ||
| Birthday Automation | ||
| Campaign Auto-Resend | ||
| Content Snippets | ||
| Email Automation | ||
| Enhanced Automations | ||
| RSS Campaigns | ||
| Visual Automation Builder | ||
| Visual Automation Template Library | ||
| Visual Automations |
Collaboration (1 vs 0)
| Feature | Kit | MailerLite |
|---|---|---|
| Collaborative Editing |
Customization (2 vs 0)
| Feature | Kit | MailerLite |
|---|---|---|
| Custom Domain | ||
| Remove Kit Branding |
Design Tools (0 vs 5)
| Feature | Kit | MailerLite |
|---|---|---|
| Content Blocks | ||
| Countdown Timer | ||
| Drag & Drop Editor | ||
| Image Gallery | ||
| Image Library |
Developer Tools (0 vs 1)
| Feature | Kit | MailerLite |
|---|---|---|
| API Documentation |
Ecommerce (0 vs 3)
| Feature | Kit | MailerLite |
|---|---|---|
| Coupons | ||
| Paid Newsletter Subscriptions | ||
| Sell Digital Products |
Email Campaigns (7 vs 0)
| Feature | Kit | MailerLite |
|---|---|---|
| Custom Email Templates | ||
| Edit Links in Sent Broadcasts | ||
| Email Marketing | ||
| Email Template Library | ||
| Email Version History | ||
| Image Library | ||
| Newsletter Creation |
Email Deliverability (0 vs 3)
| Feature | Kit | MailerLite |
|---|---|---|
| Dedicated IP | ||
| Deliverability Consultation | ||
| Email Verifier |
Email Management (0 vs 1)
| Feature | Kit | MailerLite |
|---|---|---|
| Inbound Routing |
Email Marketing (0 vs 9)
| Feature | Kit | MailerLite |
|---|---|---|
| Custom HTML Editor | ||
| Edit Links in Sent Campaigns | ||
| Email Campaigns | ||
| Mobile-friendly Newsletters | ||
| Preview and Send Test Emails | ||
| RSS Campaigns | ||
| Rich-text Newsletter Editor | ||
| Signature Block | ||
| Transactional Email |
Events (0 vs 1)
| Feature | Kit | MailerLite |
|---|---|---|
| Event RSVP |
Integrations (3 vs 3)
| Feature | Kit | MailerLite |
|---|---|---|
| API Documentation | ||
| Ecommerce Integrations | ||
| Facebook Custom Audiences | ||
| Facebook Integration | ||
| Kit App Store |
Landing Pages (2 vs 1)
| Feature | Kit | MailerLite |
|---|---|---|
| Creator Profile | ||
| Landing Page Builder | ||
| Landing Pages |
Lead Generation (0 vs 4)
| Feature | Kit | MailerLite |
|---|---|---|
| Pop-ups | ||
| Promotion Pop-ups | ||
| Signup Forms | ||
| Surveys and Quizzes |
List Building (4 vs 0)
| Feature | Kit | MailerLite |
|---|---|---|
| Deliver Opt-in Incentives | ||
| Forms & Opt-in Forms | ||
| Newsletter Referral System | ||
| Recommendations |
List Management (1 vs 0)
| Feature | Kit | MailerLite |
|---|---|---|
| Unsubscribe Page Builder |
Messaging (0 vs 1)
| Feature | Kit | MailerLite |
|---|---|---|
| SMS Support |
Monetization (6 vs 0)
| Feature | Kit | MailerLite |
|---|---|---|
| Commerce | ||
| Digital Products Store | ||
| Paid Newsletters | ||
| Sponsorships & Kit Ads | ||
| Subscriptions & Memberships | ||
| Virtual Tip Jars |
Onboarding (1 vs 0)
| Feature | Kit | MailerLite |
|---|---|---|
| Free Migrations |
Optimization (2 vs 0)
| Feature | Kit | MailerLite |
|---|---|---|
| Email A/B Testing | ||
| Resend Unopened Campaigns |
Personalization (1 vs 4)
| Feature | Kit | MailerLite |
|---|---|---|
| Conditional Content | ||
| Conditional Email Content | ||
| Custom Variables | ||
| Dynamic Content | ||
| Timezone-based Delivery |
Reporting (4 vs 7)
| Feature | Kit | MailerLite |
|---|---|---|
| Analytics & Insights | ||
| Automation Real-time Reports | ||
| Click Maps | ||
| Comparative Reporting | ||
| Deliverability Reporting | ||
| Ecommerce Sales Tracking | ||
| Insights Dashboard | ||
| List Growth Reporting | ||
| Performance Tracking | ||
| Reporting Dashboard |
Support (2 vs 4)
| Feature | Kit | MailerLite |
|---|---|---|
| 24/7 Email & Chat Support | ||
| 24/7 Live Chat Support | ||
| 24/7 Priority Email & Chat Support | ||
| Account Audit | ||
| Dedicated Success Manager | ||
| Onboarding Consultation and Training |
Team Management (1 vs 2)
| Feature | Kit | MailerLite |
|---|---|---|
| Custom User Permissions | ||
| Multiple User Seats | ||
| Multiple Users |
Templates (0 vs 6)
| Feature | Kit | MailerLite |
|---|---|---|
| Create Your Own Landing Page Template | ||
| Create Your Own Newsletter Template | ||
| Landing Page Templates | ||
| Newsletter Templates | ||
| Pop-up Templates | ||
| Website Templates |
Testing (0 vs 4)
| Feature | Kit | MailerLite |
|---|---|---|
| A/B Testing | ||
| Landing Page A/B Split Testing | ||
| Multivariate Testing | ||
| Promotion Pop-up A/B Testing |
Website Building (0 vs 6)
| Feature | Kit | MailerLite |
|---|---|---|
| Custom Code Injection | ||
| Custom Domains | ||
| Customizable Favicon | ||
| Password Protected Pages | ||
| Website Blogs | ||
| Website Builder |
Unique Features
Only in Kit (39)
Segmentation & Tagging
Subscriber Engagement Scoring
Automated Email Sequences
Content Snippets
Visual Automation Builder
Visual Automation Template Library
Visual Automations
Collaborative Editing
Custom Domain
Remove Kit Branding
Custom Email Templates
Edit Links in Sent Broadcasts
Email Marketing
Email Template Library
Email Version History
Newsletter Creation
Kit App Store
Creator Profile
Landing Pages
Deliver Opt-in Incentives
+ 19 more unique features
Only in MailerLite (73)
AI Email Generator
Smart Sending
Individual Subscriber Profiles
Interest Groups (Tags)
Preference Center
Subscriber Segmentation
Auto-Resend Campaigns
Automation Builder
Automation Templates
Birthday Automation
Campaign Auto-Resend
Email Automation
Enhanced Automations
Content Blocks
Countdown Timer
Drag & Drop Editor
Image Gallery
Coupons
Paid Newsletter Subscriptions
Sell Digital Products
+ 53 more unique features
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