Kit vs Emma
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kit offers fewer features (45 vs 57) and more integrations (18 vs 1). Starting price: Kit at $33/mo vs Emma at $99/mo. Kit has 44 unique features while Emma has 56 unique features, with 1 features in common.
| Kit | Emma | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 45 | 57 |
| AI-Powered Features | 0 | 3 |
| Starting Price | $33/mo | $99/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 18 | 1 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 85% | 80% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Kit | Emma |
|---|---|---|
| AI Assistant |
Administration (0 vs 18)
| Feature | Kit | Emma |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (0 vs 3)
| Feature | Kit | Emma |
|---|---|---|
| Comparative Reporting | ||
| Real-Time Reporting | ||
| Trends Reporting |
Audience (0 vs 3)
| Feature | Kit | Emma |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Audience Management (2 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Segmentation & Tagging | ||
| Subscriber Engagement Scoring |
Automation (6 vs 5)
| Feature | Kit | Emma |
|---|---|---|
| Automated Email Sequences | ||
| Automation Builder | ||
| Branching Points | ||
| Content Snippets | ||
| Custom Event-Driven Automations | ||
| Multiple Starting Points | ||
| RSS Campaigns | ||
| Unlimited Automation | ||
| Visual Automation Builder | ||
| Visual Automation Template Library | ||
| Visual Automations |
Collaboration (1 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Collaborative Editing |
Customization (2 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Custom Domain | ||
| Remove Kit Branding |
Design (0 vs 5)
| Feature | Kit | Emma |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
Email Campaigns (7 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Custom Email Templates | ||
| Edit Links in Sent Broadcasts | ||
| Email Marketing | ||
| Email Template Library | ||
| Email Version History | ||
| Image Library | ||
| Newsletter Creation |
Integration (0 vs 1)
| Feature | Kit | Emma |
|---|---|---|
| API Access |
Integrations (3 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| API Documentation | ||
| Facebook Custom Audiences | ||
| Kit App Store |
Landing Pages (2 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Creator Profile | ||
| Landing Pages |
List Building (4 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Deliver Opt-in Incentives | ||
| Forms & Opt-in Forms | ||
| Newsletter Referral System | ||
| Recommendations |
List Management (1 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Unsubscribe Page Builder |
Marketing (0 vs 7)
| Feature | Kit | Emma |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Monetization (6 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Commerce | ||
| Digital Products Store | ||
| Paid Newsletters | ||
| Sponsorships & Kit Ads | ||
| Subscriptions & Memberships | ||
| Virtual Tip Jars |
Onboarding (1 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Free Migrations |
Optimization (2 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Email A/B Testing | ||
| Resend Unopened Campaigns |
Personalization (1 vs 1)
| Feature | Kit | Emma |
|---|---|---|
| Conditional Email Content | ||
| Dynamic Content |
Planning (0 vs 1)
| Feature | Kit | Emma |
|---|---|---|
| Marketing Calendar |
Reporting (4 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Analytics & Insights | ||
| Deliverability Reporting | ||
| Insights Dashboard | ||
| List Growth Reporting |
Subscription Management (0 vs 1)
| Feature | Kit | Emma |
|---|---|---|
| Emma Central Subscription Center |
Support (2 vs 8)
| Feature | Kit | Emma |
|---|---|---|
| 1:1 Onboarding Support | ||
| 24/7 Email & Chat Support | ||
| 24/7 Priority Email & Chat Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Team Management (1 vs 0)
| Feature | Kit | Emma |
|---|---|---|
| Multiple Users |
Testing (0 vs 3)
| Feature | Kit | Emma |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
Unique Features
Only in Kit (44)
Segmentation & Tagging
Subscriber Engagement Scoring
Automated Email Sequences
Content Snippets
RSS Campaigns
Visual Automation Builder
Visual Automation Template Library
Visual Automations
Collaborative Editing
Custom Domain
Remove Kit Branding
Custom Email Templates
Edit Links in Sent Broadcasts
Email Marketing
Email Template Library
Email Version History
Image Library
Newsletter Creation
API Documentation
Facebook Custom Audiences
+ 24 more unique features
Only in Emma (56)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 36 more unique features
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