SaaSipedia

CleverTap vs OptinMonster

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

CleverTap offers fewer features (47 vs 84) and more integrations (30 vs 15). Starting price: CleverTap at $499/mo vs OptinMonster at $7/mo. CleverTap has 46 unique features while OptinMonster has 83 unique features, with 1 features in common.

CleverTapOptinMonster
CategoryMarketing AutomationMarketing Automation
Total Features4784
AI-Powered Features31
Starting Price$499/mo$7/mo
Pricing Tiers54
Integrations3015
Shared Features1
Shared Integrations3
Data Quality73%95%

Feature Comparison by Category

AI (0 vs 1)

FeatureCleverTapOptinMonster
AI Popups

Account Management (0 vs 3)

FeatureCleverTapOptinMonster
Multi-Site Support
Okta Integration
Sub-Accounts

Administration (3 vs 0)

FeatureCleverTapOptinMonster
Role-Based Access Control
Team Collaboration
White Label Option

Analytics (14 vs 6)

FeatureCleverTapOptinMonster
Attribution Modeling
Campaign Impressions Tracking
Cohort Analysis
Conversion Analytics
Cross-Device Tracking
Custom Reports
Event Tracking
Funnel Analysis
Google Analytics Integration
Mobile Analytics
Mobile Analytics Heatmaps
Predictive Analytics
Real-Time Dashboard
Retention Analytics
Revenue Attribution

Automation (3 vs 2)

FeatureCleverTapOptinMonster
Behavior Automation
Behavioral Triggering
Journey Orchestration
Marketing Automation
OnSite Follow-up Campaigns®

Builder (0 vs 2)

FeatureCleverTapOptinMonster
Build From Scratch
Drag & Drop Builder

Campaign Management (2 vs 0)

FeatureCleverTapOptinMonster
Delivery Optimization
Frequency Capping

Campaign Type (0 vs 11)

FeatureCleverTapOptinMonster
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
Fullscreen Overlays
Inline Forms
Lightbox Popups
Sidebar Forms
Slide-In Campaigns

Campaigns (0 vs 2)

FeatureCleverTapOptinMonster
Unlimited Campaigns
Unlimited Subscribers

Commerce (1 vs 0)

FeatureCleverTapOptinMonster
In-App Commerce

Compliance (2 vs 0)

FeatureCleverTapOptinMonster
Audit Logs
Privacy Management

Content (1 vs 0)

FeatureCleverTapOptinMonster
Content Management

Conversion Tools (0 vs 5)

FeatureCleverTapOptinMonster
Advanced Traffic Redirection
Click to Load Campaigns
Content Locking
MonsterLinks
Yes/No Optins

Customization (0 vs 3)

FeatureCleverTapOptinMonster
Custom Branding
Custom Domains
Remove OptinMonster Badge

Data Management (3 vs 0)

FeatureCleverTapOptinMonster
Customer Data Platform
Data Import/Export
Universal ID Management

Design (0 vs 6)

FeatureCleverTapOptinMonster
Custom CSS
Custom Fonts
Mobile Friendly Campaigns
MonsterEffects™
MonsterSounds™
Responsive Popups

Developer Tools (2 vs 0)

FeatureCleverTapOptinMonster
API Access
Webhook Support

Education (0 vs 1)

FeatureCleverTapOptinMonster
OptinMonster University

Engagement (1 vs 0)

FeatureCleverTapOptinMonster
Surveys & Feedback

Forms (0 vs 1)

FeatureCleverTapOptinMonster
Multiple Form Views

Integration (2 vs 0)

FeatureCleverTapOptinMonster
Audience Sync
Data Warehouse Integration

Integrations (0 vs 12)

FeatureCleverTapOptinMonster
Developer API
Easy Digital Downloads Integration
Lead Sharing
Magento Integration
MemberPress Integration
PPC & Ad Script Integration
Shopify App
Uncanny Automator Integration
Webhooks
WooCommerce Integration
WordPress Plugin
Zapier Integration

Lead Quality (0 vs 1)

FeatureCleverTapOptinMonster
TruLead®

Localization (1 vs 0)

FeatureCleverTapOptinMonster
Multi-Language Support

Marketing (1 vs 0)

FeatureCleverTapOptinMonster
Loyalty Programs

Messaging (4 vs 0)

FeatureCleverTapOptinMonster
Email Campaigns
In-App Messaging
Push Notifications
SMS Marketing

Personalization (2 vs 5)

FeatureCleverTapOptinMonster
AI-Powered Recommendations
Custom Success Messages
Dynamic Personalization
Dynamic Text Replacement
OnSite Retargeting®
Smart Success
Smart Tags

Security (1 vs 0)

FeatureCleverTapOptinMonster
Two-Factor Authentication

Segmentation (0 vs 1)

FeatureCleverTapOptinMonster
List Segmentation

Support (0 vs 3)

FeatureCleverTapOptinMonster
14-Day Money Back Guarantee
Done-For-You Campaign Setup
MonsterLeads™

Targeting (2 vs 11)

FeatureCleverTapOptinMonster
Adblock Detection
Cookie Retargeting
Device Targeting
Exit-Intent® Technology
Geolocation Targeting
HTML Targeting
Javascript Targeting
New vs. Returning Visitor
Page Level Targeting
Push Segmentation Rules
Referrer Detection
Segmentation
UTM Campaign Targeting

Templates (1 vs 1)

FeatureCleverTapOptinMonster
700+ Templates
Push Template Library

Testing (1 vs 0)

FeatureCleverTapOptinMonster
A/B Testing

Testing & Optimization (0 vs 1)

FeatureCleverTapOptinMonster
A/B Testing

Triggers (0 vs 6)

FeatureCleverTapOptinMonster
Attention Activation™
Inactivity Sensor™
Scheduled Campaigns
Scroll/Interest Triggers
Time on Site Triggers
Timed Display Controls

Unique Features

Only in CleverTap (46)

Role-Based Access Control
Team Collaboration
White Label Option
Attribution Modeling
Cohort Analysis
Cross-Device Tracking
Custom Reports
Event Tracking
Funnel Analysis
Mobile Analytics
Mobile Analytics Heatmaps
Predictive Analytics
Real-Time Dashboard
Retention Analytics
Server-Side Tracking
User Profiles
Web Analytics
Behavioral Triggering
Journey Orchestration
Marketing Automation

+ 26 more unique features

Only in OptinMonster (83)

Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars

+ 63 more unique features

View CleverTap details View OptinMonster details CleverTap alternatives OptinMonster alternatives

Want to build your own alternative to CleverTap or OptinMonster?

Analyze it with Reap