Brevo vs Equativ
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brevo offers more features (95 vs 20) and more integrations (99 vs 0). Starting price: Brevo at $9/mo vs Equativ at Contact Sales. Brevo has 95 unique features while Equativ has 20 unique features, with 0 features in common.
| Brevo | Equativ | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 95 | 20 |
| AI-Powered Features | 9 | 3 |
| Starting Price | $9/mo | Contact Sales |
| Pricing Tiers | 10 | 0 |
| Integrations | 99 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 97% | 40% |
Feature Comparison by Category
AI (7 vs 2)
| Feature | Brevo | Equativ |
|---|---|---|
| AI Contact & Company Enrichment | ||
| AI Content Generator | ||
| AI Conversations Assistant | ||
| AI Data Analyst | ||
| AI Send Time Optimization | ||
| AI-Powered Programmatic AI Agents | ||
| Aura AI Assistant | ||
| Media Planning Agent | ||
| Predictive Segmentation |
Advertising (2 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Facebook Lead Ads Integration | ||
| Google Ads Audience Sync |
Analytics (9 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Advanced Email Reporting | ||
| Basic Reporting & Analytics | ||
| Campaign Comparison Reports | ||
| Click Heatmaps | ||
| Conversion Tracking | ||
| Dashboards & Data Exploration | ||
| Geography & Device Reports | ||
| Google Analytics Integration | ||
| Web & Event Tracking |
Billing (1 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Pay-As-You-Go Email Credits |
Branding (1 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Brevo Logo Removal |
CRM (1 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| CRM (Contact Management) |
Compliance (1 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| GDPR Compliance Tools |
Contact Management (5 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| AI Segmentation | ||
| Advanced Segmentation | ||
| Contact Import & Export | ||
| Contact Lists & Tags | ||
| Contact Scoring |
Conversations (8 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Chat Ratings | ||
| Chatbot Builder | ||
| Facebook Messenger Integration | ||
| Instagram Direct Integration | ||
| Live Chat Widget | ||
| Targeted Chat Messages | ||
| Universal Inbox | ||
| Visitor Intelligence |
Creative (0 vs 2)
| Feature | Brevo | Equativ |
|---|---|---|
| Ad Format Enhancements | ||
| Creative Solutions |
Curation (0 vs 1)
| Feature | Brevo | Equativ |
|---|---|---|
| Maestro by Equativ - Curation Platform |
Data (0 vs 1)
| Feature | Brevo | Equativ |
|---|---|---|
| First-Party Data Integration |
Data Management (7 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Brevo Data Platform | ||
| Custom Data Integrations | ||
| Custom Objects | ||
| Data Preparation Rules | ||
| Identity Resolution | ||
| Scoring Library (RFM/LTV) | ||
| Universal Data Model |
Deal Management (0 vs 1)
| Feature | Brevo | Equativ |
|---|---|---|
| Deal Management |
Developer Tools (5 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| CMS Integrations | ||
| RESTful API | ||
| SDKs & Libraries | ||
| SMTP Relay | ||
| Webhooks |
Display (0 vs 1)
| Feature | Brevo | Equativ |
|---|---|---|
| Display Ad Enhancement |
Ecommerce (3 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Abandoned Cart Recovery | ||
| Ecommerce Features | ||
| Product Recommendations |
Email Marketing (7 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Dedicated IP Address | ||
| Drag & Drop Email Editor | ||
| Dynamic Content & Personalization | ||
| Email Campaigns | ||
| Email Deliverability Tools | ||
| Email Templates | ||
| HTML Email Editor |
Lead Generation (2 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Landing Pages | ||
| Signup Forms |
Loyalty (1 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Customer Loyalty Engine |
Marketing Automation (3 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Automation Templates | ||
| Cross-Channel Automation | ||
| Marketing Automation Workflows |
Messaging (2 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| WhatsApp Business API Integration | ||
| WhatsApp Marketing Campaigns |
Mobile (2 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Mobile Apps | ||
| Mobile Wallet Passes |
Native (0 vs 1)
| Feature | Brevo | Equativ |
|---|---|---|
| Native Ad Enhancement |
Optimization (1 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| A/B Testing |
Publisher Tools (0 vs 1)
| Feature | Brevo | Equativ |
|---|---|---|
| SSP (Supply-Side Platform) |
Push Notifications (3 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Mobile Push Notifications | ||
| Popup Notifications | ||
| Web Push Notifications |
Quality Control (0 vs 1)
| Feature | Brevo | Equativ |
|---|---|---|
| Inventory Quality Management |
Retail Media (0 vs 1)
| Feature | Brevo | Equativ |
|---|---|---|
| Retail Media Solutions |
SMS Marketing (1 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| SMS Marketing Campaigns |
Sales (9 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Brevo Phone | ||
| Brevo Video Conferencing | ||
| Meetings & Scheduling | ||
| Payment Collection for Meetings | ||
| Sales Automation | ||
| Sales Pipelines | ||
| Sales Reports & Forecasting | ||
| Shared Inbox | ||
| Task Management |
Security (1 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| SSO & SAML Authentication |
Support (5 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Customer Success Manager | ||
| Deliverability Specialist Support | ||
| Email Support | ||
| Phone Support | ||
| Tailored Onboarding |
Sustainability (0 vs 1)
| Feature | Brevo | Equativ |
|---|---|---|
| GreenPMPs - Sustainable Advertising |
Targeting (0 vs 3)
| Feature | Brevo | Equativ |
|---|---|---|
| Addressability | ||
| Audience Extension | ||
| Audience Targeting |
Team Collaboration (2 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Multi-Account Management | ||
| Multi-User Access |
Transactional Messaging (6 vs 0)
| Feature | Brevo | Equativ |
|---|---|---|
| Email Template Personalization | ||
| Extended Log Retention | ||
| Inbound Email Parsing | ||
| Transactional Email (SMTP & API) | ||
| Transactional SMS | ||
| Transactional WhatsApp |
Video (0 vs 4)
| Feature | Brevo | Equativ |
|---|---|---|
| CTV Ad Enhancement | ||
| CTV Ad Server | ||
| Dynamic Video Captions | ||
| Video Ad Enhancement |
Unique Features
Only in Brevo (95)
Facebook Lead Ads Integration
Google Ads Audience Sync
AI Contact & Company Enrichment
AI Content Generator
AI Conversations Assistant
AI Data Analyst
AI Send Time Optimization
Aura AI Assistant
Predictive Segmentation
Advanced Email Reporting
Basic Reporting & Analytics
Campaign Comparison Reports
Click Heatmaps
Conversion Tracking
Dashboards & Data Exploration
Geography & Device Reports
Google Analytics Integration
Web & Event Tracking
Pay-As-You-Go Email Credits
Brevo Logo Removal
+ 75 more unique features
Only in Equativ (20)
AI-Powered Programmatic AI Agents
Media Planning Agent
Ad Format Enhancements
Creative Solutions
Maestro by Equativ - Curation Platform
First-Party Data Integration
Deal Management
Display Ad Enhancement
Native Ad Enhancement
SSP (Supply-Side Platform)
Inventory Quality Management
Retail Media Solutions
GreenPMPs - Sustainable Advertising
Addressability
Audience Extension
Audience Targeting
CTV Ad Enhancement
CTV Ad Server
Dynamic Video Captions
Video Ad Enhancement
Want to build your own alternative to Brevo or Equativ?
Analyze it with Reap