Brevo vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brevo offers more features (95 vs 84) and more integrations (99 vs 15). Starting price: Brevo at $9/mo vs OptinMonster at $7/mo. Brevo has 92 unique features while OptinMonster has 81 unique features, with 3 features in common.
| Brevo | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 95 | 84 |
| AI-Powered Features | 9 | 1 |
| Starting Price | $9/mo | $7/mo |
| Pricing Tiers | 10 | 4 |
| Integrations | 99 | 15 |
| Shared Features | 3 | |
| Shared Integrations | 6 | |
| Data Quality | 97% | 95% |
Feature Comparison by Category
AI (7 vs 1)
| Feature | Brevo | OptinMonster |
|---|---|---|
| AI Contact & Company Enrichment | ||
| AI Content Generator | ||
| AI Conversations Assistant | ||
| AI Data Analyst | ||
| AI Popups | ||
| AI Send Time Optimization | ||
| Aura AI Assistant | ||
| Predictive Segmentation |
Account Management (0 vs 3)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Advertising (2 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Facebook Lead Ads Integration | ||
| Google Ads Audience Sync |
Analytics (9 vs 6)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Advanced Email Reporting | ||
| Basic Reporting & Analytics | ||
| Campaign Comparison Reports | ||
| Campaign Impressions Tracking | ||
| Click Heatmaps | ||
| Conversion Analytics | ||
| Conversion Tracking | ||
| Dashboards & Data Exploration | ||
| Geography & Device Reports | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking | ||
| Web & Event Tracking |
Automation (0 vs 2)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Behavior Automation | ||
| OnSite Follow-up Campaigns® |
Billing (1 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Pay-As-You-Go Email Credits |
Branding (1 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Brevo Logo Removal |
Builder (0 vs 2)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
CRM (1 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| CRM (Contact Management) |
Campaign Type (0 vs 11)
| Feature | Brevo | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Compliance (1 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| GDPR Compliance Tools |
Contact Management (5 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| AI Segmentation | ||
| Advanced Segmentation | ||
| Contact Import & Export | ||
| Contact Lists & Tags | ||
| Contact Scoring |
Conversations (8 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Chat Ratings | ||
| Chatbot Builder | ||
| Facebook Messenger Integration | ||
| Instagram Direct Integration | ||
| Live Chat Widget | ||
| Targeted Chat Messages | ||
| Universal Inbox | ||
| Visitor Intelligence |
Conversion Tools (0 vs 5)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data Management (7 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Brevo Data Platform | ||
| Custom Data Integrations | ||
| Custom Objects | ||
| Data Preparation Rules | ||
| Identity Resolution | ||
| Scoring Library (RFM/LTV) | ||
| Universal Data Model |
Design (0 vs 6)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Developer Tools (5 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| CMS Integrations | ||
| RESTful API | ||
| SDKs & Libraries | ||
| SMTP Relay | ||
| Webhooks |
Ecommerce (3 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Abandoned Cart Recovery | ||
| Ecommerce Features | ||
| Product Recommendations |
Education (0 vs 1)
| Feature | Brevo | OptinMonster |
|---|---|---|
| OptinMonster University |
Email Marketing (7 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Dedicated IP Address | ||
| Drag & Drop Email Editor | ||
| Dynamic Content & Personalization | ||
| Email Campaigns | ||
| Email Deliverability Tools | ||
| Email Templates | ||
| HTML Email Editor |
Forms (0 vs 1)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integrations (0 vs 12)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Generation (2 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Landing Pages | ||
| Signup Forms |
Lead Quality (0 vs 1)
| Feature | Brevo | OptinMonster |
|---|---|---|
| TruLead® |
Loyalty (1 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Customer Loyalty Engine |
Marketing Automation (3 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Automation Templates | ||
| Cross-Channel Automation | ||
| Marketing Automation Workflows |
Messaging (2 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| WhatsApp Business API Integration | ||
| WhatsApp Marketing Campaigns |
Mobile (2 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Mobile Apps | ||
| Mobile Wallet Passes |
Optimization (1 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| A/B Testing |
Personalization (0 vs 5)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Push Notifications (3 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Mobile Push Notifications | ||
| Popup Notifications | ||
| Web Push Notifications |
SMS Marketing (1 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| SMS Marketing Campaigns |
Sales (9 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Brevo Phone | ||
| Brevo Video Conferencing | ||
| Meetings & Scheduling | ||
| Payment Collection for Meetings | ||
| Sales Automation | ||
| Sales Pipelines | ||
| Sales Reports & Forecasting | ||
| Shared Inbox | ||
| Task Management |
Security (1 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| SSO & SAML Authentication |
Segmentation (0 vs 1)
| Feature | Brevo | OptinMonster |
|---|---|---|
| List Segmentation |
Support (5 vs 3)
| Feature | Brevo | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Customer Success Manager | ||
| Deliverability Specialist Support | ||
| Done-For-You Campaign Setup | ||
| Email Support | ||
| MonsterLeads™ | ||
| Phone Support | ||
| Tailored Onboarding |
Targeting (0 vs 11)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Team Collaboration (2 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Multi-Account Management | ||
| Multi-User Access |
Templates (0 vs 1)
| Feature | Brevo | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | Brevo | OptinMonster |
|---|---|---|
| A/B Testing |
Transactional Messaging (6 vs 0)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Email Template Personalization | ||
| Extended Log Retention | ||
| Inbound Email Parsing | ||
| Transactional Email (SMTP & API) | ||
| Transactional SMS | ||
| Transactional WhatsApp |
Triggers (0 vs 6)
| Feature | Brevo | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in Brevo (92)
Facebook Lead Ads Integration
Google Ads Audience Sync
AI Contact & Company Enrichment
AI Content Generator
AI Conversations Assistant
AI Data Analyst
AI Send Time Optimization
Aura AI Assistant
Predictive Segmentation
Advanced Email Reporting
Basic Reporting & Analytics
Campaign Comparison Reports
Click Heatmaps
Conversion Tracking
Dashboards & Data Exploration
Geography & Device Reports
Web & Event Tracking
Pay-As-You-Go Email Credits
Brevo Logo Removal
GDPR Compliance Tools
+ 72 more unique features
Only in OptinMonster (81)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
Fullscreen Overlays
+ 61 more unique features
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