Braze vs Retently
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Braze offers fewer features (46 vs 57) and more integrations (30 vs 19). Starting price: Braze at Contact Sales vs Retently at $49/mo. Braze has 45 unique features while Retently has 56 unique features, with 1 features in common.
| Braze | Retently | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 46 | 57 |
| AI-Powered Features | 6 | 3 |
| Starting Price | Contact Sales | $49/mo |
| Pricing Tiers | 3 | 3 |
| Integrations | 30 | 19 |
| Shared Features | 1 | |
| Shared Integrations | 7 | |
| Data Quality | 73% | 95% |
Feature Comparison by Category
AI & Analytics (3 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| AI-Powered Optimization | ||
| Intelligent Selection | ||
| Predictive Analytics |
Analytics (5 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| Attribution Modeling | ||
| Cohort Analysis | ||
| Custom Events | ||
| Engagement Reports | ||
| Message Activity Log |
Analytics & Reporting (0 vs 13)
| Feature | Braze | Retently |
|---|---|---|
| AI-Powered Feedback Classification & Topic Analytics | ||
| AI-Powered Sentiment Analysis | ||
| AI-Powered Text Analysis | ||
| Account-Level Exportable Scores | ||
| Advanced Reporting, Trends, and Benchmarking | ||
| Audience and Feedback Segmentation | ||
| CX Analytics | ||
| Feedback Analytics | ||
| Journey Mapping | ||
| NPS Benchmarks | ||
| Real-Time Insights | ||
| Trend Groups | ||
| Trends in Group |
Audience Management (1 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| Segmentation Engine |
Automation (4 vs 7)
| Feature | Braze | Retently |
|---|---|---|
| Automated Email Follow-Ups | ||
| Automated Recurring Surveys | ||
| Canvas Builder | ||
| Feedback Loop | ||
| Flexible Workflows | ||
| Journey Orchestration | ||
| Page Redirect | ||
| Real-Time Event Triggering | ||
| Survey Reminders | ||
| Webhook Actions | ||
| Webhook Events |
Compliance (2 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| GDPR & CCPA Compliance | ||
| User Suppression Lists |
Content Management (6 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| Brand Compliance | ||
| Connected Content | ||
| Content Blocks | ||
| Drag & Drop Email Editor | ||
| Email Template Library | ||
| Liquid Templating |
Data Collection (1 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| Form Builder |
Data Management (4 vs 5)
| Feature | Braze | Retently |
|---|---|---|
| Antivirus Detection | ||
| Braze Currents | ||
| Custom Attributes | ||
| Customer Data Platform | ||
| Data Export | ||
| Data Residency | ||
| Email Addresses Cleanup | ||
| Outbox Data Retention | ||
| User Profile Management |
Developer Tools (2 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| API & Webhooks | ||
| SDK Integration |
Email (1 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| Email Deliverability |
Feedback Management (0 vs 2)
| Feature | Braze | Retently |
|---|---|---|
| Feedback Import | ||
| Feedback Management |
Implementation (0 vs 1)
| Feature | Braze | Retently |
|---|---|---|
| Data Migration Concierge |
Integration (0 vs 1)
| Feature | Braze | Retently |
|---|---|---|
| REST API |
Integrations (3 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| Audience Syncing | ||
| Data Connectors | ||
| Partner Cloud |
Messaging (6 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| In-App Messaging | ||
| Inbox Features | ||
| Multi-Channel Messaging | ||
| Push Notification Management | ||
| SMS Management | ||
| Web Push |
Notifications (0 vs 1)
| Feature | Braze | Retently |
|---|---|---|
| Email & Slack Alerts |
Optimization (2 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| A/B Testing | ||
| Frequency Capping |
Personalization (3 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| Catalogs | ||
| Dynamic Content Personalization | ||
| Recommendations Engine |
Platform Tools (1 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| Universal Search |
Survey Channels (0 vs 7)
| Feature | Braze | Retently |
|---|---|---|
| Email Surveys | ||
| Embed Survey | ||
| In-App Surveys | ||
| Kiosk Surveys | ||
| Link Surveys | ||
| Omnichannel Reach | ||
| SMS Surveys |
Survey Customization (0 vs 6)
| Feature | Braze | Retently |
|---|---|---|
| Custom FROM Domain | ||
| Custom Survey Design | ||
| Multi-Language Survey Templates | ||
| No Retently Branding | ||
| Survey Branding & Personalization | ||
| Template Merge Fields |
Survey Management (0 vs 9)
| Feature | Braze | Retently |
|---|---|---|
| Customer Lifecycle Surveys | ||
| Question Routing | ||
| Smart Surveys | ||
| Survey Delay | ||
| Survey Outbox | ||
| Survey Queue | ||
| Survey Sampling | ||
| Survey Throttling | ||
| Transactional Surveys |
Survey Optimization (0 vs 1)
| Feature | Braze | Retently |
|---|---|---|
| A/B Testing |
Survey Types (0 vs 4)
| Feature | Braze | Retently |
|---|---|---|
| Anonymous Employee Surveys | ||
| CES Surveys | ||
| CSAT Surveys | ||
| NPS Surveys |
User Experience (1 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| Preference Center |
Web (1 vs 0)
| Feature | Braze | Retently |
|---|---|---|
| Landing Pages |
Unique Features
Only in Braze (45)
AI-Powered Optimization
Intelligent Selection
Predictive Analytics
Attribution Modeling
Cohort Analysis
Custom Events
Engagement Reports
Message Activity Log
Segmentation Engine
Canvas Builder
Journey Orchestration
Real-Time Event Triggering
Webhook Actions
GDPR & CCPA Compliance
User Suppression Lists
Brand Compliance
Connected Content
Content Blocks
Drag & Drop Email Editor
Email Template Library
+ 25 more unique features
Only in Retently (56)
Account-Level Exportable Scores
Advanced Reporting, Trends, and Benchmarking
AI-Powered Feedback Classification & Topic Analytics
AI-Powered Sentiment Analysis
AI-Powered Text Analysis
Audience and Feedback Segmentation
CX Analytics
Feedback Analytics
Journey Mapping
NPS Benchmarks
Real-Time Insights
Trend Groups
Trends in Group
Automated Email Follow-Ups
Automated Recurring Surveys
Feedback Loop
Flexible Workflows
Page Redirect
Survey Reminders
Webhook Events
+ 36 more unique features
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