Braze vs Qualtrics
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Braze offers fewer features (46 vs 48) and more integrations (30 vs 27). Starting price: Braze at Contact Sales vs Qualtrics at $1500/mo. Braze has 45 unique features while Qualtrics has 47 unique features, with 1 features in common.
| Braze | Qualtrics | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 46 | 48 |
| AI-Powered Features | 6 | 5 |
| Starting Price | Contact Sales | $1500/mo |
| Pricing Tiers | 3 | 3 |
| Integrations | 30 | 27 |
| Shared Features | 1 | |
| Shared Integrations | 12 | |
| Data Quality | 73% | 74% |
Feature Comparison by Category
AI & Analytics (3 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| AI-Powered Optimization | ||
| Intelligent Selection | ||
| Predictive Analytics |
Analytics (5 vs 16)
| Feature | Braze | Qualtrics |
|---|---|---|
| Advanced Reporting | ||
| Assisted Analytics | ||
| Attribution Modeling | ||
| Benchmarking | ||
| Cohort Analysis | ||
| Conjoint Analysis | ||
| Custom Events | ||
| Custom Scoring | ||
| Data Export | ||
| Engagement Reports | ||
| Heatmaps and Eye Tracking | ||
| Journey Mapping | ||
| Longitudinal Studies | ||
| MaxDiff Analysis | ||
| Message Activity Log |
Audience Management (1 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| Segmentation Engine |
Automation (4 vs 3)
| Feature | Braze | Qualtrics |
|---|---|---|
| Action Planning | ||
| Automated Workflows | ||
| Canvas Builder | ||
| Journey Orchestration | ||
| Real-Time Alerts | ||
| Real-Time Event Triggering | ||
| Webhook Actions |
Compliance (2 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| GDPR & CCPA Compliance | ||
| User Suppression Lists |
Content Management (6 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| Brand Compliance | ||
| Connected Content | ||
| Content Blocks | ||
| Drag & Drop Email Editor | ||
| Email Template Library | ||
| Liquid Templating |
Core (0 vs 14)
| Feature | Braze | Qualtrics |
|---|---|---|
| Branching and Logic | ||
| Customer Effort Score (CES) | ||
| Distribution Management | ||
| Interactive Content | ||
| Mobile-Responsive Surveys | ||
| Multi-Language Support | ||
| Net Promoter Score (NPS) | ||
| Progressive Profiling | ||
| Randomization | ||
| Survey Builder | ||
| Survey Piping | ||
| Survey Validation Rules | ||
| Video and Image Feedback | ||
| eSignature Integration |
Customization (0 vs 1)
| Feature | Braze | Qualtrics |
|---|---|---|
| White Label Surveys |
Data (0 vs 3)
| Feature | Braze | Qualtrics |
|---|---|---|
| Quota Management | ||
| Sample Management | ||
| Survey Panels |
Data Collection (1 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| Form Builder |
Data Management (4 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| Braze Currents | ||
| Custom Attributes | ||
| Customer Data Platform | ||
| User Profile Management |
Data Quality (0 vs 1)
| Feature | Braze | Qualtrics |
|---|---|---|
| Duplicate Detection |
Developer Tools (2 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| API & Webhooks | ||
| SDK Integration |
Email (1 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| Email Deliverability |
Integration (0 vs 3)
| Feature | Braze | Qualtrics |
|---|---|---|
| API Access | ||
| Mobile App Feedback | ||
| Website Feedback |
Integrations (3 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| Audience Syncing | ||
| Data Connectors | ||
| Partner Cloud |
Messaging (6 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| In-App Messaging | ||
| Inbox Features | ||
| Multi-Channel Messaging | ||
| Push Notification Management | ||
| SMS Management | ||
| Web Push |
Modules (0 vs 4)
| Feature | Braze | Qualtrics |
|---|---|---|
| Brand Experience | ||
| Employee Experience | ||
| Feedback Management | ||
| Product Experience |
Optimization (2 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| A/B Testing | ||
| Frequency Capping |
Personalization (3 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| Catalogs | ||
| Dynamic Content Personalization | ||
| Recommendations Engine |
Platform Tools (1 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| Universal Search |
Security (0 vs 3)
| Feature | Braze | Qualtrics |
|---|---|---|
| Anonymous Responses | ||
| Data Security and Compliance | ||
| User Permissions and Roles |
User Experience (1 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| Preference Center |
Web (1 vs 0)
| Feature | Braze | Qualtrics |
|---|---|---|
| Landing Pages |
Unique Features
Only in Braze (45)
AI-Powered Optimization
Intelligent Selection
Attribution Modeling
Cohort Analysis
Custom Events
Engagement Reports
Message Activity Log
Segmentation Engine
Canvas Builder
Journey Orchestration
Real-Time Event Triggering
Webhook Actions
GDPR & CCPA Compliance
User Suppression Lists
Brand Compliance
Connected Content
Content Blocks
Drag & Drop Email Editor
Email Template Library
Liquid Templating
+ 25 more unique features
Only in Qualtrics (47)
Advanced Reporting
Assisted Analytics
Benchmarking
Conjoint Analysis
Custom Scoring
Data Export
Heatmaps and Eye Tracking
Journey Mapping
Longitudinal Studies
MaxDiff Analysis
Performance Benchmarking
Response Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
Action Planning
Automated Workflows
Real-Time Alerts
Branching and Logic
Customer Effort Score (CES)
+ 27 more unique features
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