Brand24 vs BuzzSumo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brand24 offers more features (73 vs 35) and more integrations (23 vs 10). Both start at $199/mo. Brand24 has 72 unique features while BuzzSumo has 34 unique features, with 1 features in common.
| Brand24 | BuzzSumo | |
|---|---|---|
| Category | Social Media Management | Social Media Management |
| Total Features | 73 | 35 |
| AI-Powered Features | 12 | 3 |
| Starting Price | $199/mo | $199/mo |
| Pricing Tiers | 5 | 4 |
| Integrations | 23 | 10 |
| Shared Features | 1 | |
| Shared Integrations | 6 | |
| Data Quality | 100% | 85% |
Feature Comparison by Category
AI (11 vs 3)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| AI Brand Assistant | ||
| AI Events Detection | ||
| AI Insights | ||
| AI Pitching Tool | ||
| AI Sentiment Analysis | ||
| AI Topics | ||
| Advanced Sentiment Analysis | ||
| Anomaly Detection | ||
| Brief Generator | ||
| Content Ideas Generator | ||
| Emotion Analysis | ||
| Multi-language Support | ||
| Sentiment Analysis | ||
| Topic Analysis |
API (0 vs 2)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| API - Account API | ||
| API - Search API |
Alerts (3 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Custom Email Notifications | ||
| Push Notifications | ||
| Storm Alerts |
Analytics (18 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| AVE (Advertising Value Equivalency) | ||
| Brand Awareness Measurement | ||
| Context of Discussion | ||
| Customer Insights | ||
| Demographics | ||
| Engagement Tracking | ||
| Geo Analysis | ||
| Influence Score | ||
| Intent Analysis | ||
| Mentions Volume | ||
| Most Active Sites/Profiles | ||
| Most-sharable Links | ||
| Presence Score | ||
| Project Comparison | ||
| Reach Tracking |
Browser Extension (0 vs 2)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Advanced Chrome Extension | ||
| Chrome Extension |
Competitor Analysis (2 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Competitor Benchmarking | ||
| Voice Share |
Content (1 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| User-Generated Content (UGC) |
Content Analysis (0 vs 3)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Backlink Analyzer | ||
| Facebook Analyzer | ||
| YouTube Analyzer |
Content Management (0 vs 2)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Article Uploads | ||
| Projects & Items |
Content Research (0 vs 5)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Content Analyzer | ||
| Historical Data | ||
| Question Analyzer | ||
| Topic Explorer | ||
| Trending Feeds |
Core Monitoring (1 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Real-time Monitoring |
Data Access (1 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Mobile App |
Data Management (3 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Bulk Actions | ||
| Grouping Mentions | ||
| Tagging Mentions |
Filtering (3 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Boolean Search | ||
| Mention Importance Filter | ||
| Smart Context Search |
Influencer Marketing (2 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Finding Influencers | ||
| Influencer Analysis |
Influencer Research (0 vs 4)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Facebook Pages | ||
| TikTok Influencer | ||
| Twitter Influencers | ||
| YouTube Influencers |
Integration (3 vs 2)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| API Access | ||
| Microsoft Teams Integration | ||
| RSS Feed Sync | ||
| Slack Integration |
Journalist Outreach (0 vs 3)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Journalist Profiles | ||
| Media Database & Outreach | ||
| Media Lists |
Monitoring & Alerts (0 vs 2)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Alerts | ||
| Monitoring |
Monitoring & Reporting (0 vs 1)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Coverage Reports |
Premium Features (0 vs 1)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Early Access To New Features |
Reporting (10 vs 1)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Automated Reporting | ||
| Daily Reports | ||
| Excel Export | ||
| Exports | ||
| Infographics | ||
| PDF Reports | ||
| PowerPoint Export | ||
| QuickShare Reports | ||
| Report Creation | ||
| Weekly Reports | ||
| White-labelled Reports |
SEO Tools (0 vs 1)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Keyword Tool |
Search (1 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Lightning Search |
Search & Filtering (0 vs 1)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Granular Location Search |
Social Media (2 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Hashtag Tracking | ||
| Trending Hashtags |
Support (11 vs 2)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Account Setup | ||
| Chat Support | ||
| Email Support | ||
| Help Center | ||
| Personal Success Manager | ||
| Personalized Q&A Sessions | ||
| Priority Customer Support | ||
| Quarterly Business Reviews | ||
| Self-Serve Help Center | ||
| Social Monitoring Consulting | ||
| Tailored Product Training | ||
| Video Support | ||
| Webinars |
Team Management (1 vs 0)
| Feature | Brand24 | BuzzSumo |
|---|---|---|
| Add Extra Users |
Unique Features
Only in Brand24 (72)
Advanced Sentiment Analysis
AI Brand Assistant
AI Events Detection
AI Insights
AI Sentiment Analysis
AI Topics
Anomaly Detection
Emotion Analysis
Multi-language Support
Sentiment Analysis
Topic Analysis
Custom Email Notifications
Push Notifications
Storm Alerts
AVE (Advertising Value Equivalency)
Brand Awareness Measurement
Context of Discussion
Customer Insights
Demographics
Engagement Tracking
+ 52 more unique features
Only in BuzzSumo (34)
AI Pitching Tool
Brief Generator
Content Ideas Generator
API - Account API
API - Search API
Advanced Chrome Extension
Chrome Extension
Backlink Analyzer
Facebook Analyzer
YouTube Analyzer
Article Uploads
Projects & Items
Content Analyzer
Historical Data
Question Analyzer
Topic Explorer
Trending Feeds
Facebook Pages
TikTok Influencer
Twitter Influencers
+ 14 more unique features
Want to build your own alternative to Brand24 or BuzzSumo?
Analyze it with Reap