Branch vs Upfluence
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 42) and fewer integrations (11 vs 28). Starting price: Branch at Free vs Upfluence at $99/mo. Branch has 57 unique features while Upfluence has 42 unique features, with 0 features in common.
| Branch | Upfluence | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 42 |
| AI-Powered Features | 5 | 18 |
| Starting Price | Free | $99/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 11 | 28 |
| Shared Features | 0 | |
| Shared Integrations | 3 | |
| Data Quality | 95% | 71% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| Ivy AI Tool |
API (3 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 9)
| Feature | Branch | Upfluence |
|---|---|---|
| Activity Dashboard | ||
| Audience Insights | ||
| Campaign Benchmarking | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| Historical Data | ||
| Influencer Scorecards | ||
| LTV Analytics | ||
| Link Tracking | ||
| Performance Analytics | ||
| Pivot Reports | ||
| Predictive LTV | ||
| ROI Calculator |
Attribution (6 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Campaign Management (0 vs 2)
| Feature | Branch | Upfluence |
|---|---|---|
| Campaign Management | ||
| Campaign Templates |
Communication (0 vs 3)
| Feature | Branch | Upfluence |
|---|---|---|
| Chat Integration | ||
| Collaboration Tools | ||
| Influencer Outreach Templates |
Compliance (0 vs 1)
| Feature | Branch | Upfluence |
|---|---|---|
| Compliance Tools |
Customization (0 vs 1)
| Feature | Branch | Upfluence |
|---|---|---|
| Custom Branding |
Data Management (3 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Discovery (0 vs 8)
| Feature | Branch | Upfluence |
|---|---|---|
| Advanced Segmentation | ||
| Custom Filters | ||
| Influencer Database | ||
| Influencer Discovery | ||
| Influencer Recommendations | ||
| Multi-Platform Search | ||
| Saved Searches | ||
| Trending Influencers |
Engagement (7 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Finance (0 vs 2)
| Feature | Branch | Upfluence |
|---|---|---|
| Budget Tracking | ||
| Payment Management |
Integration (6 vs 1)
| Feature | Branch | Upfluence |
|---|---|---|
| API Access | ||
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Link Management (3 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Management (0 vs 5)
| Feature | Branch | Upfluence |
|---|---|---|
| Batch Operations | ||
| Content Approval Workflow | ||
| Content Calendar | ||
| Contract Management | ||
| Influencer CRM |
Measurement (3 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Notifications (0 vs 1)
| Feature | Branch | Upfluence |
|---|---|---|
| Real-Time Notifications |
Organization (0 vs 1)
| Feature | Branch | Upfluence |
|---|---|---|
| Influencer Lists |
Platform (0 vs 1)
| Feature | Branch | Upfluence |
|---|---|---|
| Mobile App |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 1)
| Feature | Branch | Upfluence |
|---|---|---|
| Export Reports | ||
| Performance Activity Reporting |
Research (0 vs 2)
| Feature | Branch | Upfluence |
|---|---|---|
| Competitor Analysis | ||
| Hashtag Research |
Safety (0 vs 3)
| Feature | Branch | Upfluence |
|---|---|---|
| Brand Safety Tools | ||
| Fraud Detection | ||
| Influencer Verification |
Security (3 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Targeting (2 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Team Management (0 vs 1)
| Feature | Branch | Upfluence |
|---|---|---|
| Team Collaboration |
Tracking (1 vs 0)
| Feature | Branch | Upfluence |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Upfluence (42)
Audience Insights
Campaign Benchmarking
Historical Data
Influencer Scorecards
Link Tracking
Performance Analytics
ROI Calculator
Sentiment Analysis
Video Analytics
Campaign Management
Campaign Templates
Chat Integration
Collaboration Tools
Influencer Outreach Templates
Compliance Tools
Custom Branding
Advanced Segmentation
Custom Filters
Influencer Database
Influencer Discovery
+ 22 more unique features
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