Branch vs Tapfiliate

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Branch offers fewer features (57 vs 60) and fewer integrations (11 vs 14). Starting price: Branch at Free vs Tapfiliate at $89/mo. Branch has 56 unique features while Tapfiliate has 59 unique features, with 1 features in common.

BranchTapfiliate
CategoryMarketing AutomationMarketing Automation
Total Features5760
AI-Powered Features50
Starting PriceFree$89/mo
Pricing Tiers33
Integrations1114
Shared Features1
Shared Integrations0
Data Quality95%95%

Feature Comparison by Category

AI (1 vs 0)

FeatureBranchTapfiliate
Ivy AI Tool

API (3 vs 0)

FeatureBranchTapfiliate
API Scalability
Aggregated Data API
Programmatic Cohort Analytics API

API & Developer Tools (0 vs 1)

FeatureBranchTapfiliate
REST API

Analytics (8 vs 0)

FeatureBranchTapfiliate
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV

Asset Management (0 vs 2)

FeatureBranchTapfiliate
Creative Assets Management
Private Creative Assets

Attribution (6 vs 0)

FeatureBranchTapfiliate
Ads Attribution
CTV/OTT Attribution and Measurement
Configurable Lookback Windows
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution

Automation (0 vs 4)

FeatureBranchTapfiliate
Automation & Workflows
Bulk Actions
Email & Workflow Automation
Triggered Notifications

Branding (3 vs 0)

FeatureBranchTapfiliate
Branded Short Links
Custom Domains
QR Code Customization

Branding & Customization (0 vs 5)

FeatureBranchTapfiliate
Custom Domains
Custom Sign-up Fields
Customizable Wording
Full White Label
White Label

Commission Management (0 vs 7)

FeatureBranchTapfiliate
Bonus System
Cap Management
Flexible Commissions
Group Commissions
Item/Category Based Commissions
Multi-level Marketing (MLM)
Recurring Commissions

Communication (0 vs 2)

FeatureBranchTapfiliate
In-platform Bulk Notifications
In-platform Communication

Data Management (3 vs 0)

FeatureBranchTapfiliate
Aggregated Data Report Export
Data Exports
Single Source of Truth 1.0

Engagement (7 vs 0)

FeatureBranchTapfiliate
App Previews
Banners and Interstitials
Deep Linking
Email Deep Linking
QR Code Generation
Social Deep Linking
iOS Deferred Deep Linking

Goal Management (0 vs 1)

FeatureBranchTapfiliate
Sales Goals

Integration (6 vs 0)

FeatureBranchTapfiliate
Ad Partner Integrations
Ad Partner Management
Ad Partner Postbacks
Custom Ad Partners
Data Partner Webhooks
Partner Network

Integrations (0 vs 1)

FeatureBranchTapfiliate
Pre-built Integrations

Link Management (3 vs 0)

FeatureBranchTapfiliate
Bulk Link Management
Enterprise Link Governance
Link Templates

Localization (0 vs 1)

FeatureBranchTapfiliate
Multi-language Support

Measurement (3 vs 0)

FeatureBranchTapfiliate
Household Measurement
ROI Measurement
Real-time Mobile Measurement and Reporting

Partner Management (0 vs 4)

FeatureBranchTapfiliate
Affiliate Bulk Management
Affiliate Groups
Partner Recruitment
Unlimited Affiliates

Payments & Payouts (0 vs 4)

FeatureBranchTapfiliate
Affiliate Payment Methods
Automated Affiliate Payouts
In-platform Automated Payouts
SEPA Payouts Export

Privacy & Compliance (7 vs 0)

FeatureBranchTapfiliate
Advanced SKAN Modeling
Privacy-centric Ads Measurement
SKAN CV Recommendations
SKAN Conversion Studio
SKAN LTV Modeling
SKAN Null CV Modeling
SKAdNetwork Support

Product Management (0 vs 1)

FeatureBranchTapfiliate
Product XML Feeds

Program Management (0 vs 1)

FeatureBranchTapfiliate
Unlimited Affiliate Programs

Reporting (1 vs 0)

FeatureBranchTapfiliate
Performance Activity Reporting

Reporting & Analytics (0 vs 8)

FeatureBranchTapfiliate
Assets Report
Customers Report
Data Export
Detailed API Click Report
Filters & Segmentation
Metadata Report
Real-time Reporting
SubID Analysis

Security (3 vs 0)

FeatureBranchTapfiliate
Enterprise Security and Privacy
Fraud Protection
Fraud Reporting

Security & Compliance (0 vs 3)

FeatureBranchTapfiliate
GDPR Compliance
Permission System
Single Sign On (SSO)

Support (0 vs 5)

FeatureBranchTapfiliate
Dedicated Personal Manager
Email Support
Live Chat Support
Phone Support
Priority Queue

Targeting (2 vs 0)

FeatureBranchTapfiliate
Audience Building
Customizable Targeting Validation Rules

Team Management (0 vs 1)

FeatureBranchTapfiliate
Unlimited Team Members

Tracking (1 vs 0)

FeatureBranchTapfiliate
Configurable Rich In-app Events

Tracking & Attribution (0 vs 9)

FeatureBranchTapfiliate
Affiliate Tracking
Conversion Import
Coupon Tracking
Customizable Cookie Time
Deeplinks
JavaScript Pixel Integration
Server-to-Server (S2S) & Postback Integration
Shortlinks
Unlimited Clicks & Conversions Tracking

Unique Features

Only in Branch (56)

Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
QR Code Customization

+ 36 more unique features

Only in Tapfiliate (59)

REST API
Creative Assets Management
Private Creative Assets
Automation & Workflows
Bulk Actions
Email & Workflow Automation
Triggered Notifications
Custom Sign-up Fields
Customizable Wording
Full White Label
White Label
Bonus System
Cap Management
Flexible Commissions
Group Commissions
Item/Category Based Commissions
Multi-level Marketing (MLM)
Recurring Commissions
In-platform Bulk Notifications
In-platform Communication

+ 39 more unique features

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