Branch vs Ströer
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 21) and more integrations (11 vs 1). Starting price: Branch at Free vs Ströer at Contact Sales. Branch has 57 unique features while Ströer has 21 unique features, with 0 features in common.
| Branch | Ströer | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 21 |
| AI-Powered Features | 5 | 2 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 3 | 0 |
| Integrations | 11 | 1 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Ivy AI Tool |
API (3 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Advertising (0 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| Out-of-Home Advertising (OOH) |
Analytics (8 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Asset Management (0 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| Motivdatenbank |
Attribution (6 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Audience Planning (0 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| OOH Audience Planner |
Branding (3 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Campaign Planning (0 vs 6)
| Feature | Branch | Ströer |
|---|---|---|
| Dekadenplan & Fristenlisten | ||
| Druckkosten-Planer | ||
| Kreativsimulator | ||
| Plakatkosten-Planer | ||
| Public-Video-Planer | ||
| Verkehrsmedien-Planer |
Campaign Types (0 vs 2)
| Feature | Branch | Ströer |
|---|---|---|
| 3D Advertising Campaigns | ||
| Interactive OOH Campaigns |
Creative Tools (0 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| Ströer Creative Analyzer |
Data Management (3 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Digital Advertising (0 vs 2)
| Feature | Branch | Ströer |
|---|---|---|
| Digital Out-of-Home (DOOH) | ||
| Online Advertising |
Digital Displays (0 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| Infoscreen |
Engagement (7 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (6 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Link Management (3 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Marketing (0 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| Dialog Marketing |
Measurement (3 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Multi-Channel (0 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| Connected Ads |
Pricing (0 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| Preisliste Online Werbung |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| Mediadaten Außenwerbung | ||
| Performance Activity Reporting |
Security (3 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Targeting (2 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules | ||
| UV Index Targeting |
Technical Specifications (0 vs 1)
| Feature | Branch | Ströer |
|---|---|---|
| Format- und Publisherspezifikationen |
Tracking (1 vs 0)
| Feature | Branch | Ströer |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Ströer (21)
Out-of-Home Advertising (OOH)
Motivdatenbank
OOH Audience Planner
Dekadenplan & Fristenlisten
Druckkosten-Planer
Kreativsimulator
Plakatkosten-Planer
Public-Video-Planer
Verkehrsmedien-Planer
3D Advertising Campaigns
Interactive OOH Campaigns
Ströer Creative Analyzer
Digital Out-of-Home (DOOH)
Online Advertising
Infoscreen
Dialog Marketing
Connected Ads
Preisliste Online Werbung
Mediadaten Außenwerbung
UV Index Targeting
+ 1 more unique features
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