Branch vs ReferralCandy
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 28) and fewer integrations (11 vs 14). Starting price: Branch at Free vs ReferralCandy at $39/mo. Branch has 57 unique features while ReferralCandy has 28 unique features, with 0 features in common.
| Branch | ReferralCandy | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 28 |
| AI-Powered Features | 5 | 0 |
| Starting Price | Free | $39/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 11 | 14 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 75% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Ivy AI Tool |
API (3 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (6 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Core Campaign Management (0 vs 5)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Affiliate Campaigns | ||
| Referral Campaigns | ||
| Referral Links | ||
| Unlimited Affiliate Campaigns | ||
| Unlimited Referral Campaigns |
Customization & Branding (0 vs 4)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Branded Email Campaigns | ||
| Branded Referral Pages | ||
| Drag-and-Drop Customization | ||
| Shopify Theme Integration |
Data Management (3 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Engagement (7 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (6 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Integration & API (0 vs 4)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Email Connect | ||
| Full API Access | ||
| JavaScript Integration | ||
| Subscription App Integration |
Link Management (3 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Privacy & Compliance (7 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Program Visibility (0 vs 3)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Customer Portal Placement | ||
| Embedded Signup Forms | ||
| Post-Purchase Widget |
Reporting (1 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Performance Activity Reporting |
Rewards & Incentives (0 vs 7)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Cash Rewards via PayPal | ||
| Custom Coupon Codes | ||
| Fixed Dollar Discount Rewards | ||
| FlexiTiers | ||
| Gift Card Rewards | ||
| Percentage Discount Rewards | ||
| Store Credit Rewards |
Security (3 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Security & Fraud Prevention (0 vs 1)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Fraud Detection & Prevention |
Targeting (2 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 0)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Configurable Rich In-app Events |
Tracking & Analytics (0 vs 4)
| Feature | Branch | ReferralCandy |
|---|---|---|
| Real-time Analytics Dashboard | ||
| Real-time Tracking | ||
| Sales Attribution & Reporting | ||
| Social Media Tracking |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in ReferralCandy (28)
Affiliate Campaigns
Referral Campaigns
Referral Links
Unlimited Affiliate Campaigns
Unlimited Referral Campaigns
Branded Email Campaigns
Branded Referral Pages
Drag-and-Drop Customization
Shopify Theme Integration
Email Connect
Full API Access
JavaScript Integration
Subscription App Integration
Customer Portal Placement
Embedded Signup Forms
Post-Purchase Widget
Cash Rewards via PayPal
Custom Coupon Codes
Fixed Dollar Discount Rewards
FlexiTiers
+ 8 more unique features
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