Branch vs OneSignal
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 41) and fewer integrations (11 vs 25). Starting price: Branch at Free vs OneSignal at $99/mo. Branch has 55 unique features while OneSignal has 39 unique features, with 2 features in common.
| Branch | OneSignal | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 41 |
| AI-Powered Features | 5 | 3 |
| Starting Price | Free | $99/mo |
| Pricing Tiers | 3 | 5 |
| Integrations | 11 | 25 |
| Shared Features | 2 | |
| Shared Integrations | 2 | |
| Data Quality | 95% | 71% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | OneSignal |
|---|---|---|
| Ivy AI Tool |
API (3 vs 0)
| Feature | Branch | OneSignal |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 7)
| Feature | Branch | OneSignal |
|---|---|---|
| Activity Dashboard | ||
| Analytics Dashboard | ||
| Audience Insights | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| Event Tracking | ||
| LTV Analytics | ||
| Link Shortening | ||
| Message Archive | ||
| Pivot Reports | ||
| Predictive Analytics | ||
| Predictive LTV | ||
| UTM Parameters |
Attribution (6 vs 0)
| Feature | Branch | OneSignal |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Audience Management (0 vs 2)
| Feature | Branch | OneSignal |
|---|---|---|
| Audience Segmentation | ||
| User Profiles |
Automation (0 vs 2)
| Feature | Branch | OneSignal |
|---|---|---|
| Automation Workflows | ||
| Multi-Channel Journeys |
Branding (3 vs 0)
| Feature | Branch | OneSignal |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Compliance (0 vs 3)
| Feature | Branch | OneSignal |
|---|---|---|
| Audit Logs | ||
| Compliance & Privacy | ||
| Unsubscribe Management |
Content Management (0 vs 1)
| Feature | Branch | OneSignal |
|---|---|---|
| Template Library |
Customization (0 vs 1)
| Feature | Branch | OneSignal |
|---|---|---|
| White Label |
Data Management (3 vs 2)
| Feature | Branch | OneSignal |
|---|---|---|
| Aggregated Data Report Export | ||
| Bulk CSV Import | ||
| Data Exports | ||
| Data Warehousing | ||
| Single Source of Truth 1.0 |
Developer Tools (0 vs 1)
| Feature | Branch | OneSignal |
|---|---|---|
| SDK Support |
Email (0 vs 2)
| Feature | Branch | OneSignal |
|---|---|---|
| Custom Domains | ||
| Email Authentication |
Engagement (7 vs 2)
| Feature | Branch | OneSignal |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| Frequency Capping | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Infrastructure (0 vs 1)
| Feature | Branch | OneSignal |
|---|---|---|
| Global Infrastructure |
Integration (6 vs 2)
| Feature | Branch | OneSignal |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network | ||
| REST API | ||
| Webhooks |
Link Management (3 vs 0)
| Feature | Branch | OneSignal |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | OneSignal |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Messaging (0 vs 6)
| Feature | Branch | OneSignal |
|---|---|---|
| Content Cards | ||
| Email Campaigns | ||
| In-App Messaging | ||
| Live Activity (iOS) | ||
| Push Notifications | ||
| SMS Messaging |
Optimization (0 vs 2)
| Feature | Branch | OneSignal |
|---|---|---|
| A/B Testing | ||
| AI-Powered Send Time Optimization |
Personalization (0 vs 1)
| Feature | Branch | OneSignal |
|---|---|---|
| Personalization Engine |
Privacy & Compliance (7 vs 0)
| Feature | Branch | OneSignal |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 0)
| Feature | Branch | OneSignal |
|---|---|---|
| Performance Activity Reporting |
SMS (0 vs 1)
| Feature | Branch | OneSignal |
|---|---|---|
| SMS Delivery Tracking |
Security (3 vs 0)
| Feature | Branch | OneSignal |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Support (0 vs 1)
| Feature | Branch | OneSignal |
|---|---|---|
| Dedicated Support |
Targeting (2 vs 2)
| Feature | Branch | OneSignal |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules | ||
| Device Attributes | ||
| Geo-Targeting |
Tracking (1 vs 0)
| Feature | Branch | OneSignal |
|---|---|---|
| Configurable Rich In-app Events |
User Management (0 vs 2)
| Feature | Branch | OneSignal |
|---|---|---|
| Preference Management | ||
| Role-Based Access Control |
Unique Features
Only in Branch (55)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
QR Code Customization
+ 35 more unique features
Only in OneSignal (39)
Analytics Dashboard
Audience Insights
Event Tracking
Link Shortening
Message Archive
Predictive Analytics
UTM Parameters
Audience Segmentation
User Profiles
Automation Workflows
Multi-Channel Journeys
Audit Logs
Compliance & Privacy
Unsubscribe Management
Template Library
White Label
Bulk CSV Import
Data Warehousing
SDK Support
Email Authentication
+ 19 more unique features
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