Branch vs Extole
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 16) and more integrations (11 vs 3). Starting price: Branch at Free vs Extole at Contact Sales. Branch has 57 unique features while Extole has 16 unique features, with 0 features in common.
| Branch | Extole | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 16 |
| AI-Powered Features | 5 | 0 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 3 | 0 |
| Integrations | 11 | 3 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 50% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Ivy AI Tool |
API (3 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Acquisition (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Acquisition Programs |
Analytics (8 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Analytics & Reporting (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Performance Analytics |
Analytics & Tracking (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Event System |
Attribution (6 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Channel Management (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Omnichannel Program Support |
Data Management (3 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Email & Communication (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Email Integration |
Engagement (7 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (6 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Integration & Data (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Enterprise Data Integration |
Licensing (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Flexible Licensing |
Link Management (3 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Loyalty (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Loyalty Program Support |
Measurement (3 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Onboarding (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Quick Setup for Startups |
Personalization (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Personalization |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Program Configuration (0 vs 2)
| Feature | Branch | Extole |
|---|---|---|
| Configurable Online Programs | ||
| In-App Programs |
Program Management (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Program Management |
Reporting (1 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Performance Activity Reporting |
Retention (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Retention Programs |
Rewards & Incentives (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Automated Rewards |
Security (3 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Targeting (2 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Targeting & Segmentation (0 vs 1)
| Feature | Branch | Extole |
|---|---|---|
| Audience Targeting |
Tracking (1 vs 0)
| Feature | Branch | Extole |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Extole (16)
Acquisition Programs
Performance Analytics
Event System
Omnichannel Program Support
Email Integration
Enterprise Data Integration
Flexible Licensing
Loyalty Program Support
Quick Setup for Startups
Personalization
Configurable Online Programs
In-App Programs
Program Management
Retention Programs
Automated Rewards
Audience Targeting
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