Branch vs PeopleSmart
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 11) and more integrations (11 vs 0). Both start at Free. Branch has 57 unique features while PeopleSmart has 11 unique features, with 0 features in common.
| Branch | PeopleSmart | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 11 |
| AI-Powered Features | 5 | 0 |
| Starting Price | Free | Free |
| Pricing Tiers | 3 | 1 |
| Integrations | 11 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 50% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Ivy AI Tool |
API (3 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (6 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Data Management (3 vs 1)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Aggregated Data Report Export | ||
| Contact List Appending | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Engagement (7 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (6 vs 1)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| LinkedIn Profile Integration | ||
| Partner Network |
Link Management (3 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Network Intelligence (0 vs 1)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Professional Network Linking |
Privacy & Compliance (7 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Performance Activity Reporting |
Sales (0 vs 1)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Lead Prospecting Tool |
Search (0 vs 5)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Company & Job Title Search | ||
| Email Address Search | ||
| Name Search | ||
| Phone Search | ||
| Reverse Email Lookup |
Security (3 vs 2)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Blacklist Database Checking | ||
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting | ||
| Spam Email Identification |
Targeting (2 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 0)
| Feature | Branch | PeopleSmart |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in PeopleSmart (11)
Contact List Appending
LinkedIn Profile Integration
Professional Network Linking
Lead Prospecting Tool
Company & Job Title Search
Email Address Search
Name Search
Phone Search
Reverse Email Lookup
Blacklist Database Checking
Spam Email Identification
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