Branch vs Customer Lobby
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 10) and more integrations (11 vs 0). Starting price: Branch at Free vs Customer Lobby at Contact Sales. Branch has 57 unique features while Customer Lobby has 10 unique features, with 0 features in common.
| Branch | Customer Lobby | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 10 |
| AI-Powered Features | 5 | 1 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 3 | 0 |
| Integrations | 11 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 30% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Ivy AI Tool | ||
| Predictive AI |
API (3 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (6 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Automation (0 vs 1)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Automated Marketing Execution |
Branding (3 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Customer Retention (0 vs 1)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Customer Marketing |
Data Management (3 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Engagement (7 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (6 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Lead Generation (0 vs 1)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Prospect Marketing |
Lead Management (0 vs 1)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Lead Conversion Tools |
Lead Targeting (0 vs 1)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Ideal Home Profile (IHP) |
Link Management (3 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Personalization (0 vs 1)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Personalized Promotions |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Performance Activity Reporting |
Reporting & Analytics (0 vs 3)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Customer Interaction Tracking | ||
| Marketing Dollar Tracking | ||
| Marketing Strategy Performance Analysis |
Security (3 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Targeting (2 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 0)
| Feature | Branch | Customer Lobby |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Customer Lobby (10)
Predictive AI
Automated Marketing Execution
Customer Marketing
Prospect Marketing
Lead Conversion Tools
Ideal Home Profile (IHP)
Personalized Promotions
Customer Interaction Tracking
Marketing Dollar Tracking
Marketing Strategy Performance Analysis
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