Branch vs Convert Experiences
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers fewer features (57 vs 72) and more integrations (11 vs 9). Starting price: Branch at Free vs Convert Experiences at $399/mo. Branch has 56 unique features while Convert Experiences has 71 unique features, with 1 features in common.
| Branch | Convert Experiences | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 72 |
| AI-Powered Features | 5 | 3 |
| Starting Price | Free | $399/mo |
| Pricing Tiers | 3 | 3 |
| Integrations | 11 | 9 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 90% |
Feature Comparison by Category
AI (1 vs 2)
| Feature | Branch | Convert Experiences |
|---|---|---|
| AI Wizard | ||
| Convert Signals | ||
| Ivy AI Tool |
API (3 vs 0)
| Feature | Branch | Convert Experiences |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 6)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| Experimental Heatmaps | ||
| Frequentist & Bayesian Stats Engine | ||
| LTV Analytics | ||
| Live Duration Insights | ||
| Outlier Detection | ||
| Pivot Reports | ||
| Post Segmentation | ||
| Predictive LTV | ||
| Sequential Testing |
Attribution (6 vs 0)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Collaboration (0 vs 2)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Collaborators | ||
| Observations & Knowledge Base |
Configuration (0 vs 2)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Custom Domains | ||
| Environments |
Data Management (3 vs 0)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Editor (0 vs 4)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Code Editor | ||
| Custom Pop-ups | ||
| JS Tester for Dynamic Testing | ||
| Visual Editor |
Engagement (7 vs 0)
| Feature | Branch | Convert Experiences |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Feature Management (0 vs 1)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Feature Flags |
Goals & Analytics (0 vs 2)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Advanced Goals | ||
| Scroll Goal |
Integration (6 vs 3)
| Feature | Branch | Convert Experiences |
|---|---|---|
| API Integration | ||
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| One-Tag Integration | ||
| Partner Network | ||
| Shopify Testing |
Integrations (0 vs 1)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Data Sources Integration |
Link Management (3 vs 0)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Monitoring (0 vs 1)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Live Logs |
Personalization (0 vs 1)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Personalizations |
Privacy (0 vs 1)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Bring Your Own ID (BYOID) |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
QA & Testing (0 vs 4)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Collision Prevention | ||
| QA Overlay | ||
| QA Wizard | ||
| SRM Check |
Reporting (1 vs 3)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Performance Activity Reporting | ||
| Raw Test Data Export | ||
| Remove Data From Report | ||
| Rich Reporting |
Security (3 vs 6)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Change History | ||
| Data Segregation | ||
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting | ||
| Google Sign-In | ||
| Multi-Factor Authentication | ||
| Role Based Permissions | ||
| Single Sign-On (SSO) |
Service (0 vs 3)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Redlining Contracts | ||
| Request for Information & Proposals | ||
| VWO Migration Service |
Support (0 vs 3)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Account Manager | ||
| Guided Onboarding | ||
| Phone Support |
Targeting (2 vs 12)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Advanced Targeting Sources | ||
| Audience Building | ||
| Audience Targeting Engine | ||
| Behavioral Targeting | ||
| Cookie Based Targeting | ||
| Custom Javascript Targeting | ||
| Custom Tag Targeting | ||
| Customizable Targeting Validation Rules | ||
| Device Targeting | ||
| Geotargeting | ||
| Language Targeting | ||
| Time of Day Targeting | ||
| Traffic Source Targeting | ||
| Weather Targeting |
Technology (0 vs 1)
| Feature | Branch | Convert Experiences |
|---|---|---|
| SmartInsert Technology |
Testing (0 vs 10)
| Feature | Branch | Convert Experiences |
|---|---|---|
| A/B Testing | ||
| Cross Domain Testing | ||
| Full Stack Experimentation | ||
| Mobile Website Testing | ||
| Multi-Arm Bandit (Auto-Allocate) | ||
| Multipage Testing | ||
| Multivariate Testing (MVT) | ||
| Server-Side Testing | ||
| Split Testing | ||
| Traffic Allocation |
Tracking (1 vs 0)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Configurable Rich In-app Events |
Triggering (0 vs 1)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Dynamic Web Triggers |
Workflows (0 vs 3)
| Feature | Branch | Convert Experiences |
|---|---|---|
| Bulk Editing | ||
| Import/Export Templates | ||
| Versioning Roll-Out |
Unique Features
Only in Branch (56)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
QR Code Customization
+ 36 more unique features
Only in Convert Experiences (71)
AI Wizard
Convert Signals
Experimental Heatmaps
Frequentist & Bayesian Stats Engine
Live Duration Insights
Outlier Detection
Post Segmentation
Sequential Testing
Collaborators
Observations & Knowledge Base
Environments
Code Editor
Custom Pop-ups
JS Tester for Dynamic Testing
Visual Editor
Feature Flags
Advanced Goals
Scroll Goal
API Integration
One-Tag Integration
+ 51 more unique features
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