Basis vs Brevo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Basis offers fewer features (33 vs 95) and fewer integrations (3 vs 99). Starting price: Basis at Contact Sales vs Brevo at $9/mo. Basis has 33 unique features while Brevo has 95 unique features, with 0 features in common.
| Basis | Brevo | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 33 | 95 |
| AI-Powered Features | 3 | 9 |
| Starting Price | Contact Sales | $9/mo |
| Pricing Tiers | 0 | 10 |
| Integrations | 3 | 99 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 97% |
Feature Comparison by Category
AI (2 vs 7)
| Feature | Basis | Brevo |
|---|---|---|
| AI Contact & Company Enrichment | ||
| AI Content Generator | ||
| AI Conversations Assistant | ||
| AI Data Analyst | ||
| AI Send Time Optimization | ||
| Artificial Intelligence Engine | ||
| Aura AI Assistant | ||
| Basis Assistant | ||
| Predictive Segmentation |
Advertising (0 vs 2)
| Feature | Basis | Brevo |
|---|---|---|
| Facebook Lead Ads Integration | ||
| Google Ads Audience Sync |
Analytics (0 vs 9)
| Feature | Basis | Brevo |
|---|---|---|
| Advanced Email Reporting | ||
| Basic Reporting & Analytics | ||
| Campaign Comparison Reports | ||
| Click Heatmaps | ||
| Conversion Tracking | ||
| Dashboards & Data Exploration | ||
| Geography & Device Reports | ||
| Google Analytics Integration | ||
| Web & Event Tracking |
Automation (4 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| Automated Billing | ||
| Automated Measurement | ||
| Automated Performance | ||
| Automated Planning |
Billing (0 vs 1)
| Feature | Basis | Brevo |
|---|---|---|
| Pay-As-You-Go Email Credits |
Brand Safety & Privacy (1 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| Brand Safety & Fraud Protection |
Branding (0 vs 1)
| Feature | Basis | Brevo |
|---|---|---|
| Brevo Logo Removal |
CRM (0 vs 1)
| Feature | Basis | Brevo |
|---|---|---|
| CRM (Contact Management) |
Channels (8 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| Audio Advertising | ||
| Connected TV (CTV) Advertising | ||
| DOOH (Digital Out-of-Home) Advertising | ||
| Display Advertising | ||
| Mobile Advertising | ||
| Native Advertising | ||
| Programmatic Advertising | ||
| Video Advertising |
Collaboration (1 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| Communication Portal |
Compliance (0 vs 1)
| Feature | Basis | Brevo |
|---|---|---|
| GDPR Compliance Tools |
Contact Management (0 vs 5)
| Feature | Basis | Brevo |
|---|---|---|
| AI Segmentation | ||
| Advanced Segmentation | ||
| Contact Import & Export | ||
| Contact Lists & Tags | ||
| Contact Scoring |
Content Management (1 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| Document Storage |
Conversations (0 vs 8)
| Feature | Basis | Brevo |
|---|---|---|
| Chat Ratings | ||
| Chatbot Builder | ||
| Facebook Messenger Integration | ||
| Instagram Direct Integration | ||
| Live Chat Widget | ||
| Targeted Chat Messages | ||
| Universal Inbox | ||
| Visitor Intelligence |
Core Platform (3 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| All Channel Activation | ||
| Demand Side Platform (DSP) | ||
| Unify By Basis |
Data Management (2 vs 7)
| Feature | Basis | Brevo |
|---|---|---|
| Brevo Data Platform | ||
| Custom Data Integrations | ||
| Custom Objects | ||
| DMP Solutions | ||
| Data & Inventory Access | ||
| Data Preparation Rules | ||
| Identity Resolution | ||
| Scoring Library (RFM/LTV) | ||
| Universal Data Model |
Developer Tools (0 vs 5)
| Feature | Basis | Brevo |
|---|---|---|
| CMS Integrations | ||
| RESTful API | ||
| SDKs & Libraries | ||
| SMTP Relay | ||
| Webhooks |
Ecommerce (0 vs 3)
| Feature | Basis | Brevo |
|---|---|---|
| Abandoned Cart Recovery | ||
| Ecommerce Features | ||
| Product Recommendations |
Email Marketing (0 vs 7)
| Feature | Basis | Brevo |
|---|---|---|
| Dedicated IP Address | ||
| Drag & Drop Email Editor | ||
| Dynamic Content & Personalization | ||
| Email Campaigns | ||
| Email Deliverability Tools | ||
| Email Templates | ||
| HTML Email Editor |
Integration (1 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| Enterprise API |
Inventory Management (1 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| Private Marketplaces (PMPs) |
Lead Generation (0 vs 2)
| Feature | Basis | Brevo |
|---|---|---|
| Landing Pages | ||
| Signup Forms |
Loyalty (0 vs 1)
| Feature | Basis | Brevo |
|---|---|---|
| Customer Loyalty Engine |
Marketing Automation (0 vs 3)
| Feature | Basis | Brevo |
|---|---|---|
| Automation Templates | ||
| Cross-Channel Automation | ||
| Marketing Automation Workflows |
Messaging (0 vs 2)
| Feature | Basis | Brevo |
|---|---|---|
| WhatsApp Business API Integration | ||
| WhatsApp Marketing Campaigns |
Mobile (0 vs 2)
| Feature | Basis | Brevo |
|---|---|---|
| Mobile Apps | ||
| Mobile Wallet Passes |
Optimization (0 vs 1)
| Feature | Basis | Brevo |
|---|---|---|
| A/B Testing |
Professional Services (2 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| Media Consulting & Activation | ||
| Support & Onboarding |
Push Notifications (0 vs 3)
| Feature | Basis | Brevo |
|---|---|---|
| Mobile Push Notifications | ||
| Popup Notifications | ||
| Web Push Notifications |
Reporting & Analytics (1 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| Dashboards |
SMS Marketing (0 vs 1)
| Feature | Basis | Brevo |
|---|---|---|
| SMS Marketing Campaigns |
Sales (0 vs 9)
| Feature | Basis | Brevo |
|---|---|---|
| Brevo Phone | ||
| Brevo Video Conferencing | ||
| Meetings & Scheduling | ||
| Payment Collection for Meetings | ||
| Sales Automation | ||
| Sales Pipelines | ||
| Sales Reports & Forecasting | ||
| Shared Inbox | ||
| Task Management |
Security (0 vs 1)
| Feature | Basis | Brevo |
|---|---|---|
| SSO & SAML Authentication |
Support (0 vs 5)
| Feature | Basis | Brevo |
|---|---|---|
| Customer Success Manager | ||
| Deliverability Specialist Support | ||
| Email Support | ||
| Phone Support | ||
| Tailored Onboarding |
Targeting (6 vs 0)
| Feature | Basis | Brevo |
|---|---|---|
| Behavioral & Demographic Targeting | ||
| Contextual Targeting | ||
| Cross-Device Targeting | ||
| Hyper-Local Targeting | ||
| Retargeting | ||
| TV Targeting |
Team Collaboration (0 vs 2)
| Feature | Basis | Brevo |
|---|---|---|
| Multi-Account Management | ||
| Multi-User Access |
Transactional Messaging (0 vs 6)
| Feature | Basis | Brevo |
|---|---|---|
| Email Template Personalization | ||
| Extended Log Retention | ||
| Inbound Email Parsing | ||
| Transactional Email (SMTP & API) | ||
| Transactional SMS | ||
| Transactional WhatsApp |
Unique Features
Only in Basis (33)
Artificial Intelligence Engine
Basis Assistant
Automated Billing
Automated Measurement
Automated Performance
Automated Planning
Brand Safety & Fraud Protection
Audio Advertising
Connected TV (CTV) Advertising
Display Advertising
DOOH (Digital Out-of-Home) Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
Video Advertising
Communication Portal
Document Storage
All Channel Activation
Demand Side Platform (DSP)
Unify By Basis
+ 13 more unique features
Only in Brevo (95)
Facebook Lead Ads Integration
Google Ads Audience Sync
AI Contact & Company Enrichment
AI Content Generator
AI Conversations Assistant
AI Data Analyst
AI Send Time Optimization
Aura AI Assistant
Predictive Segmentation
Advanced Email Reporting
Basic Reporting & Analytics
Campaign Comparison Reports
Click Heatmaps
Conversion Tracking
Dashboards & Data Exploration
Geography & Device Reports
Google Analytics Integration
Web & Event Tracking
Pay-As-You-Go Email Credits
Brevo Logo Removal
+ 75 more unique features
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