Badger Maps vs OptimoRoute
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Badger Maps offers more features (169 vs 27) and fewer integrations (0 vs 7). Starting price: Badger Maps at $18/mo vs OptimoRoute at $39/mo. Badger Maps has 169 unique features while OptimoRoute has 27 unique features, with 0 features in common.
| Badger Maps | OptimoRoute | |
|---|---|---|
| Category | Logistics & Shipping | Logistics & Shipping |
| Total Features | 169 | 27 |
| AI-Powered Features | 2 | 9 |
| Starting Price | $18/mo | $39/mo |
| Pricing Tiers | 4 | 3 |
| Integrations | 0 | 7 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 70% |
Feature Comparison by Category
Analytics (8 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Badger Insights | ||
| Badger Scoreboard | ||
| Custom Metrics | ||
| Demographic Overlays | ||
| Dynamic Leader Boards | ||
| Gamification | ||
| Sales Cycle Dashboard | ||
| Territory Insights |
Automation (0 vs 1)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Automated Planning |
Communication (0 vs 3)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Customer Feedback | ||
| Customer Notifications | ||
| Realtime Order Tracking |
Data Collection (10 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| CSV/Excel Contact Import | ||
| Conditional Activity | ||
| Contact Management | ||
| Customizable Forms with Conditional Fields | ||
| Edit Account/Customer Data from Field | ||
| Log Activity: Automated Forms & Notes | ||
| Photos | ||
| Set Check-in Reminders | ||
| Talk-to-Text Notes with Photos | ||
| Voice-to-Text Notes |
Documentation (0 vs 3)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Barcode Scanning | ||
| Custom Proof of Delivery Forms | ||
| Proof of Delivery |
Integration (0 vs 3)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| API Integration | ||
| Export to Excel, Garmin & More | ||
| Web Service API |
Integrations (16 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| 2-Way, Real-Time & Native CRM Integrations | ||
| Add Records to CRM Views or Lists | ||
| Adjustable Address Mapping | ||
| Advanced CRM Integration | ||
| Advanced Integration: Multiple Objects | ||
| Create Automations with Zapier | ||
| Create Filtered Lists | ||
| Create Records from Location | ||
| Custom Data Set-up | ||
| Excel Integration | ||
| FTP Integration and REST API | ||
| Move Records | ||
| Open Records in CRM | ||
| Related Objects | ||
| Standard CRM Integration |
Lead Generation (6 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Badger Lead Service | ||
| Lead Generation | ||
| Lead Mapping | ||
| Mobile Prospecting | ||
| Save Prospecting Search Criteria | ||
| Save or Import New Leads |
Lead Management (6 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Address to Territory Matching | ||
| Assignment Rules | ||
| Badger Lead Routing | ||
| Lead Notifications | ||
| Object Routing | ||
| Territory-Based Lead Assignment |
Management (0 vs 2)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Coordinated Orders | ||
| Driver and Vehicle Management |
Mobile (2 vs 1)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Driver Mobile App | ||
| Mobile Front-End for All Leading CRMs | ||
| Native Mobile Apps on Android & iOS |
Navigation (0 vs 1)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Commercial Truck Navigation |
Optimization (0 vs 7)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Flexible Start Times | ||
| Multi-day Long-haul Routes | ||
| Order and Task Optimization | ||
| Pickup and Delivery | ||
| Realtime Route Modification | ||
| Truck & Hazmat Routing | ||
| Workload Balancing |
Planning (0 vs 1)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Weekly Planning |
Planning & Scheduling (6 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Calendar Sync | ||
| External Calendar Sync | ||
| Follow-up Reminders | ||
| Late or Early Notifications | ||
| Set & Manage Appointment Length | ||
| Set Appointment Times |
Reporting (8 vs 2)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Analytics | ||
| Automated Activity Reports | ||
| Automated Activity/Call Reports & Analytics | ||
| Automated Mileage Tracking | ||
| Location & Time Stamped Activity Reports | ||
| Mileage Tracking | ||
| Mileage Tracking & Reports | ||
| Route History | ||
| Verified Activity | ||
| View Planned or Past Routes |
Routing (16 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| AI Suggestions | ||
| AI-powered Customer Visit Recommendations | ||
| Apple CarPlay | ||
| Default Start & End Locations | ||
| Export Route to GPX | ||
| Export Route to PDF | ||
| Locate Me | ||
| Navigation App Integrations | ||
| Route Execution Workflow with Live Traffic | ||
| Route Mode | ||
| Route Optimization | ||
| Route Planning | ||
| Save Places | ||
| Save Routes | ||
| Saveable & Recurring Routes |
Sales Mapping (13 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Bulk Import, Export, or Delete Data | ||
| Colorize Accounts on Map | ||
| Create Custom Fields | ||
| Create a Radius | ||
| Drop a Pin | ||
| Filter Accounts on Map | ||
| Fix & Geocode Addresses | ||
| Lasso Tool | ||
| List View | ||
| Map Your Customers | ||
| Mass Update Customer Data | ||
| Point Clustering | ||
| View Map Layers |
Security (8 vs 1)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| API/Developer Key Access | ||
| Backups, Retained for up to 12 months | ||
| Brute-Force Protection | ||
| HIPAA Compliance | ||
| HIPAA Compliance & Support | ||
| HTTPS with SSL/TLS Encryption | ||
| Password Complexity Requirements | ||
| SSO with SCIM Support | ||
| Single Sign-On (SSO) |
Support (8 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Account Manager | ||
| Customized Trials Integrated with Your CRM | ||
| Dedicated Account Manager & Support | ||
| Deployment and Onboarding Assistance | ||
| Free Team Pilots & Training | ||
| Personalized 1:1 & Team Training | ||
| Phone & Chat Support | ||
| Video Training & Knowledgebase |
Team Management (11 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Account Assignment & Reassignment | ||
| Assign Accounts/Pins | ||
| Create, Assign & Reassign Routes | ||
| Custom Views | ||
| Hierarchies & Permissions | ||
| Inherit Routes | ||
| Lock Out Users | ||
| Manager View & Team Hierarchies with Roles & Permissions | ||
| Manager's View | ||
| Team Collaboration | ||
| Teams |
Territory Alignment (17 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Apply Weights to Your Metrics | ||
| Auto Generate Optimized Territories | ||
| Badger Align | ||
| Create Territories from Your Geo-Library | ||
| Create Territories with the Lasso Tool | ||
| Create Territories with the Radial Tool | ||
| Create Your Own Territory Models | ||
| Legacy & Core Account Exclusions | ||
| Lock Core Assignments | ||
| Manual Realignment | ||
| Respect Salesperson Location | ||
| Respect the Current Territories | ||
| Scenario Planning | ||
| Switch Between Markets | ||
| Territory Alignment |
Territory Insights (20 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Bubble Maps | ||
| Chart Reports | ||
| Compare Reports | ||
| Dynamic Reports | ||
| Export Reports | ||
| Filtered or Lassoed Area Insights | ||
| Heat Maps | ||
| Magic Wall/Territory Pop Outs | ||
| Manager's Dashboard | ||
| Model Stats | ||
| Pie Chart | ||
| Quarterly Stats | ||
| Rich Maps | ||
| Sales Cycle View | ||
| Save Reports |
Territory Mapping (14 vs 0)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Create Your Own KPIs | ||
| Filter Your List View | ||
| Geographic & Rule Based Filters | ||
| List View of Territories | ||
| Map Custom Metrics | ||
| Map Demographic Data | ||
| Point Clustering & Declustering | ||
| Radius | ||
| Search Lists | ||
| See Your CRM View of Your Territories | ||
| Set Constraints | ||
| Update Account Details in Your CRM | ||
| View Territories from Excel | ||
| View Your Territories from Badger Maps |
Tracking (0 vs 2)
| Feature | Badger Maps | OptimoRoute |
|---|---|---|
| Breadcrumbs | ||
| Live Tracking & ETA |
Unique Features
Only in Badger Maps (169)
Badger Insights
Badger Scoreboard
Custom Metrics
Demographic Overlays
Dynamic Leader Boards
Gamification
Sales Cycle Dashboard
Territory Insights
Conditional Activity
Contact Management
CSV/Excel Contact Import
Customizable Forms with Conditional Fields
Edit Account/Customer Data from Field
Log Activity: Automated Forms & Notes
Photos
Set Check-in Reminders
Talk-to-Text Notes with Photos
Voice-to-Text Notes
2-Way, Real-Time & Native CRM Integrations
Add Records to CRM Views or Lists
+ 149 more unique features
Only in OptimoRoute (27)
Automated Planning
Customer Feedback
Customer Notifications
Realtime Order Tracking
Barcode Scanning
Custom Proof of Delivery Forms
Proof of Delivery
API Integration
Export to Excel, Garmin & More
Web Service API
Coordinated Orders
Driver and Vehicle Management
Driver Mobile App
Commercial Truck Navigation
Flexible Start Times
Multi-day Long-haul Routes
Order and Task Optimization
Pickup and Delivery
Realtime Route Modification
Truck & Hazmat Routing
+ 7 more unique features
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