Archive vs Branch
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Archive offers fewer features (27 vs 57) and fewer integrations (3 vs 11). Starting price: Archive at Contact Sales vs Branch at Free. Archive has 27 unique features while Branch has 57 unique features, with 0 features in common.
| Archive | Branch | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 27 | 57 |
| AI-Powered Features | 10 | 5 |
| Starting Price | Contact Sales | Free |
| Pricing Tiers | 0 | 3 |
| Integrations | 3 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 50% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Archive | Branch |
|---|---|---|
| Ivy AI Tool |
API (0 vs 3)
| Feature | Archive | Branch |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (4 vs 8)
| Feature | Archive | Branch |
|---|---|---|
| Activity Dashboard | ||
| Audience Data | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Competitor Insights | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV | ||
| Trend Prediction | ||
| Video Sentiment Analysis |
Attribution (0 vs 6)
| Feature | Archive | Branch |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (0 vs 3)
| Feature | Archive | Branch |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Campaign Management (1 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| Gifting & Campaigns |
Content Discovery (1 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| AI UGC Search |
Creator Data (1 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| Verified Emails |
Creator Discovery (3 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| AI Creator Search | ||
| AI Lookalikes | ||
| Creator Search Agent |
Creator Management (1 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| Creator Leaderboard |
Data Management (0 vs 3)
| Feature | Archive | Branch |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Engagement (0 vs 7)
| Feature | Archive | Branch |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (0 vs 6)
| Feature | Archive | Branch |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Link Management (0 vs 3)
| Feature | Archive | Branch |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (0 vs 3)
| Feature | Archive | Branch |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Organization (2 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| Collections | ||
| Labels |
Platform Integration (2 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| Channel Coverage | ||
| TikTok Capture |
Privacy & Compliance (0 vs 7)
| Feature | Archive | Branch |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (4 vs 1)
| Feature | Archive | Branch |
|---|---|---|
| AI Insider | ||
| Campaign Reporting | ||
| Comment Reporting | ||
| Live Campaign Dashboards | ||
| Performance Activity Reporting |
Rights Management (2 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| UGC Usage Rights | ||
| Usage & Whitelisting |
Risk Management (1 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| Brand Safety Vetting |
Search (2 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| Filters | ||
| Super Search |
Security (0 vs 3)
| Feature | Archive | Branch |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Social Engagement (1 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| AI-Gen Comments |
Social Listening (2 vs 0)
| Feature | Archive | Branch |
|---|---|---|
| 24/7 Story Detection | ||
| Archive Radar |
Targeting (0 vs 2)
| Feature | Archive | Branch |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (0 vs 1)
| Feature | Archive | Branch |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Archive (27)
Audience Data
Competitor Insights
Trend Prediction
Video Sentiment Analysis
Gifting & Campaigns
AI UGC Search
Verified Emails
AI Creator Search
AI Lookalikes
Creator Search Agent
Creator Leaderboard
Collections
Labels
Channel Coverage
TikTok Capture
AI Insider
Campaign Reporting
Comment Reporting
Live Campaign Dashboards
UGC Usage Rights
+ 7 more unique features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
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