SaaSipedia

AppsFlyer vs ReferralCandy

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

AppsFlyer offers more features (75 vs 28) and more integrations (16 vs 14). Starting price: AppsFlyer at $0.07/mo vs ReferralCandy at $39/mo. AppsFlyer has 75 unique features while ReferralCandy has 28 unique features, with 0 features in common.

AppsFlyerReferralCandy
CategoryMarketing AutomationMarketing Automation
Total Features7528
AI-Powered Features140
Starting Price$0.07/mo$39/mo
Pricing Tiers34
Integrations1614
Shared Features0
Shared Integrations0
Data Quality95%75%

Feature Comparison by Category

AI (5 vs 0)

FeatureAppsFlyerReferralCandy
AI Agents
AI Copilots
AI-Powered Creative Analysis
AI-Powered Journey Creation
Real-Time Fraud Adaptation

Analytics (7 vs 0)

FeatureAppsFlyerReferralCandy
Activity Dashboard
Advanced Analytics & APIs
AppsFlyer Mobile App
Cohort and Retention Reports
Customizable Dashboards
LTV Analytics
Pivot Reports

Attribution (7 vs 0)

FeatureAppsFlyerReferralCandy
CTV/OTT Attribution
Configurable Lookback Windows
Cross-Platform Attribution
Customizable Targeting Validation Rules
Mobile Attribution
Multi-Touch Attribution
SKAN Conversion Studio

Audiences (10 vs 0)

FeatureAppsFlyerReferralCandy
A/B Split Testing
Audience Campaign Analytics
Audience Enrichment with First-Party Data
Audience Ingestion via CSV/API
Audience Segmentation
Audience Size and Overlap Visualization
Custom Audiences
Dynamic Sync with 90+ API Partners
Exclusion Lists
Owned Media Segmentation

Compliance (1 vs 0)

FeatureAppsFlyerReferralCandy
Built-in Consent Management

Core Campaign Management (0 vs 5)

FeatureAppsFlyerReferralCandy
Affiliate Campaigns
Referral Campaigns
Referral Links
Unlimited Affiliate Campaigns
Unlimited Referral Campaigns

Customer Experience (5 vs 0)

FeatureAppsFlyerReferralCandy
Branded Links
Custom Redirection
Custom Short Links
Deep Linking
Deferred Deep Linking

Customization & Branding (0 vs 4)

FeatureAppsFlyerReferralCandy
Branded Email Campaigns
Branded Referral Pages
Drag-and-Drop Customization
Shopify Theme Integration

Data & APIs (4 vs 0)

FeatureAppsFlyerReferralCandy
Data Locker
Data Report Exports
Pull API
Push API

Data Collaboration (3 vs 0)

FeatureAppsFlyerReferralCandy
Data Clean Room
Partner API & Data Management
Privacy-Preserving Partnerships

Engagement (7 vs 0)

FeatureAppsFlyerReferralCandy
Deep Linking API
Email Service Provider Integrations
OneLink API
QR Codes
Referrals & User Invites
Social Media Landing Pages
Web-to-App Banners

Fraud Protection (8 vs 0)

FeatureAppsFlyerReferralCandy
Advanced Anomaly Detection
Advanced Behavioral Biometrics
Advanced Fraud Protection (Protect360)
Basic Fraud Protection
Fraud Validation Rules
In-App Event and CPA Fraud Protection
Post-Attribution Protection
Professional Fraud Analysis

Integration (2 vs 0)

FeatureAppsFlyerReferralCandy
SDK Support for All Major Platforms
SDK-less S2S API Integration

Integration & API (0 vs 4)

FeatureAppsFlyerReferralCandy
Email Connect
Full API Access
JavaScript Integration
Subscription App Integration

Measurement (4 vs 0)

FeatureAppsFlyerReferralCandy
Automated Incrementality Experiments
Impact-Based Measurement through RCT
Incremental KPIs
Incrementality Lift Testing & Measurement

Program Visibility (0 vs 3)

FeatureAppsFlyerReferralCandy
Customer Portal Placement
Embedded Signup Forms
Post-Purchase Widget

ROI & Cost Tracking (8 vs 0)

FeatureAppsFlyerReferralCandy
Agency Fee Cost Calculation
Basic Ad Spend Reporting
CSV Uploads
Cost API Integrations
Cost ETL
Data Corrections
Real-Time Ad Spend Aggregation
Retargeting Cost Data

Regional Support (1 vs 0)

FeatureAppsFlyerReferralCandy
Support for Domestic China

Revenue Measurement (3 vs 0)

FeatureAppsFlyerReferralCandy
In-App Subscription Revenue Measurement
Real-Time Impression Level Ad-Revenue Measurement
Store Receipt-Validated In-App Purchases

Rewards & Incentives (0 vs 7)

FeatureAppsFlyerReferralCandy
Cash Rewards via PayPal
Custom Coupon Codes
Fixed Dollar Discount Rewards
FlexiTiers
Gift Card Rewards
Percentage Discount Rewards
Store Credit Rewards

Security & Fraud Prevention (0 vs 1)

FeatureAppsFlyerReferralCandy
Fraud Detection & Prevention

Tracking & Analytics (0 vs 4)

FeatureAppsFlyerReferralCandy
Real-time Analytics Dashboard
Real-time Tracking
Sales Attribution & Reporting
Social Media Tracking

Unique Features

Only in AppsFlyer (75)

AI Agents
AI Copilots
AI-Powered Creative Analysis
AI-Powered Journey Creation
Real-Time Fraud Adaptation
Activity Dashboard
Advanced Analytics & APIs
AppsFlyer Mobile App
Cohort and Retention Reports
Customizable Dashboards
LTV Analytics
Pivot Reports
Configurable Lookback Windows
Cross-Platform Attribution
CTV/OTT Attribution
Customizable Targeting Validation Rules
Mobile Attribution
Multi-Touch Attribution
SKAN Conversion Studio
A/B Split Testing

+ 55 more unique features

Only in ReferralCandy (28)

Affiliate Campaigns
Referral Campaigns
Referral Links
Unlimited Affiliate Campaigns
Unlimited Referral Campaigns
Branded Email Campaigns
Branded Referral Pages
Drag-and-Drop Customization
Shopify Theme Integration
Email Connect
Full API Access
JavaScript Integration
Subscription App Integration
Customer Portal Placement
Embedded Signup Forms
Post-Purchase Widget
Cash Rewards via PayPal
Custom Coupon Codes
Fixed Dollar Discount Rewards
FlexiTiers

+ 8 more unique features

View AppsFlyer details View ReferralCandy details AppsFlyer alternatives ReferralCandy alternatives

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