Apollo.io vs Instantly
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Apollo.io offers fewer features (26 vs 52) and more integrations (9 vs 5). Starting price: Apollo.io at Free vs Instantly at $37/mo. Apollo.io has 26 unique features while Instantly has 52 unique features, with 0 features in common.
| Apollo.io | Instantly | |
|---|---|---|
| Category | Sales Intelligence | Sales Intelligence |
| Total Features | 26 | 52 |
| AI-Powered Features | 5 | 11 |
| Starting Price | Free | $37/mo |
| Pricing Tiers | 5 | 12 |
| Integrations | 9 | 5 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 70% | 90% |
Feature Comparison by Category
AI (1 vs 10)
| Feature | Apollo.io | Instantly |
|---|---|---|
| AI Calling | ||
| AI Content Writer | ||
| AI Custom Reply Labels | ||
| AI Email Writer Agent | ||
| AI Inbox Manager | ||
| AI Prompt Personalization | ||
| AI Spintax | ||
| AI-powered Call Summaries | ||
| Access to Multiple LLMs | ||
| Custom LLM API Key | ||
| Instantly Web Researcher Agent |
Analytics & Reporting (2 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Conversation Insights | ||
| Performance Analytics |
Automation (4 vs 5)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Advanced Scheduling | ||
| Advanced Sequences | ||
| Automated Nurture Sequences | ||
| Email Automation | ||
| Email Sequencing | ||
| Out-Of-Office Automation | ||
| Outbound Campaign Automation | ||
| Salesflows | ||
| Workflow Automations |
CRM (0 vs 5)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Advanced Opportunities | ||
| Detailed Lead View | ||
| Master Inbox | ||
| Tasks & Follow-Ups | ||
| Website Visitors Tracking |
Communication (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| SMS |
Community (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Private Community |
Content Optimization (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Spam Word Checker |
Data (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Lead Database |
Data Enrichment (2 vs 4)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Data Enrichment | ||
| Full Profile Enrichment | ||
| Job Posting & News Enrichment | ||
| Real-time Form Enrichment | ||
| Technology & Funding Enrichment | ||
| Waterfall Work Email Enrichment |
Data Management (1 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Export Credits System | ||
| Global Block List |
Data Validation (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Email Verification |
Deal Management (4 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Call Recording | ||
| Opportunities Management | ||
| Pipeline Boards | ||
| Pre-meeting Insights |
Deliverability (0 vs 5)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Email Deliverability Tools | ||
| Email Warmup | ||
| Private Deliverability Network | ||
| Reputation Protection & Bounce Detection | ||
| SISR System |
Email Management (0 vs 3)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Sending Domain Purchase | ||
| Unibox | ||
| Unlimited Email Accounts |
Integration (3 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| API Access | ||
| CRM Integration | ||
| Multi-email Provider Support |
Integrations (0 vs 2)
| Feature | Apollo.io | Instantly |
|---|---|---|
| API & Webhooks | ||
| CRM Integrations |
Lead Database (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| B2B Lead Database |
Lead Management (3 vs 2)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Advanced Lead Filters | ||
| Anonymous Visitor Identification | ||
| Inbound Lead Capture | ||
| Instant Routing with Calendar Integration | ||
| SuperSearch |
Mobile (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Mobile Credits |
Optimization (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| A/B Testing |
Productivity (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Prioritized Task Lists |
Reporting (0 vs 4)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Advanced & Team Reporting | ||
| Campaign Pipeline Analytics | ||
| Email & Account Analytics | ||
| Leads & Campaigns Reporting |
Resources (0 vs 2)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Community AI Templates | ||
| Sales Accelerator |
Support (0 vs 2)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Dedicated Account Manager | ||
| Shared Slack Channel |
Support & Education (2 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Educational Resources | ||
| Live Onboarding |
Targeting (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Advanced Lead Targeting |
Team Management (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Team Collaboration |
Unique Features
Only in Apollo.io (26)
AI-powered Call Summaries
Conversation Insights
Performance Analytics
Automated Nurture Sequences
Email Sequencing
Outbound Campaign Automation
Workflow Automations
Lead Database
Data Enrichment
Real-time Form Enrichment
Export Credits System
Call Recording
Opportunities Management
Pipeline Boards
Pre-meeting Insights
API Access
CRM Integration
Multi-email Provider Support
Anonymous Visitor Identification
Inbound Lead Capture
+ 6 more unique features
Only in Instantly (52)
Access to Multiple LLMs
AI Calling
AI Content Writer
AI Custom Reply Labels
AI Email Writer Agent
AI Inbox Manager
AI Prompt Personalization
AI Spintax
Custom LLM API Key
Instantly Web Researcher Agent
Advanced Scheduling
Advanced Sequences
Email Automation
Out-Of-Office Automation
Salesflows
SMS
Private Community
Spam Word Checker
Advanced Opportunities
Detailed Lead View
+ 32 more unique features
Want to build your own alternative to Apollo.io or Instantly?
Analyze it with Reap