Amplitude vs Lookback
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Amplitude offers more features (45 vs 41) and fewer integrations (26 vs 27). Starting price: Amplitude at $995/mo vs Lookback at $99/mo. Amplitude has 41 unique features while Lookback has 37 unique features, with 4 features in common.
| Amplitude | Lookback | |
|---|---|---|
| Category | Product Analytics | Product Analytics |
| Total Features | 45 | 41 |
| AI-Powered Features | 4 | 5 |
| Starting Price | $995/mo | $99/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 26 | 27 |
| Shared Features | 4 | |
| Shared Integrations | 8 | |
| Data Quality | 73% | 71% |
Feature Comparison by Category
AI Analytics (2 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| North Star Insights | ||
| Predictive Analytics |
AI Features (0 vs 5)
| Feature | Amplitude | Lookback |
|---|---|---|
| AI Highlight Detection | ||
| AI Insights Report | ||
| AI Summary Generation | ||
| AI Transcription | ||
| Sentiment Analysis |
Administration (3 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| Governance | ||
| Role-based Access Control | ||
| Workspace Management |
Advanced (1 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| SQL Queries |
Analysis (0 vs 5)
| Feature | Amplitude | Lookback |
|---|---|---|
| Annotation Tools | ||
| Comparison View | ||
| Interactive Heatmaps | ||
| Keyword Search | ||
| Tagging System |
Analytics (10 vs 1)
| Feature | Amplitude | Lookback |
|---|---|---|
| Analytics Dashboard | ||
| Cohort Analysis | ||
| Custom Metrics | ||
| Frequency Analysis | ||
| Funnel Analysis | ||
| Group Analytics | ||
| Impact Analysis | ||
| Journey Mapping | ||
| Retention Analysis | ||
| User Segmentation | ||
| User Timeline |
Attribution (1 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| Multi-touch Attribution |
Behavioral (2 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| Heatmaps | ||
| Session Replay |
Collaboration (1 vs 2)
| Feature | Amplitude | Lookback |
|---|---|---|
| Clip Sharing | ||
| Comments and Collaboration | ||
| Team Collaboration |
Compliance (1 vs 2)
| Feature | Amplitude | Lookback |
|---|---|---|
| Compliance Reports | ||
| Consent Management | ||
| Data Privacy Controls |
Core (7 vs 2)
| Feature | Amplitude | Lookback |
|---|---|---|
| Custom Events | ||
| Event Tracking | ||
| Mobile SDK | ||
| Real-time Data | ||
| Screen Sharing | ||
| Server-side SDKs | ||
| User Properties | ||
| Video Recording | ||
| Web SDK |
Customization (0 vs 1)
| Feature | Amplitude | Lookback |
|---|---|---|
| Custom Branding |
Data Management (0 vs 1)
| Feature | Amplitude | Lookback |
|---|---|---|
| Export & Download |
Experimentation (2 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| A/B Testing | ||
| Feature Flags |
Integration (5 vs 2)
| Feature | Amplitude | Lookback |
|---|---|---|
| API Access | ||
| Cross-platform Tracking | ||
| Data Export | ||
| Reverse ETL | ||
| Webhook Integration | ||
| Webhook Support |
Localization (0 vs 1)
| Feature | Amplitude | Lookback |
|---|---|---|
| Multi-language Support |
Mobile (1 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| Mobile App Analytics |
Moderation (0 vs 1)
| Feature | Amplitude | Lookback |
|---|---|---|
| Live Moderation Tools |
Monitoring (1 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| Alerts and Notifications |
Platform (0 vs 1)
| Feature | Amplitude | Lookback |
|---|---|---|
| Mobile App |
Post-Production (0 vs 1)
| Feature | Amplitude | Lookback |
|---|---|---|
| Video Editing |
Recruiting (0 vs 3)
| Feature | Amplitude | Lookback |
|---|---|---|
| Participant Incentives | ||
| Participant Portal | ||
| Participant Recruitment |
Reporting (4 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| Dashboard Builder | ||
| Saved Reports | ||
| Scheduled Reports | ||
| Template Library |
Security (1 vs 2)
| Feature | Amplitude | Lookback |
|---|---|---|
| Access Controls | ||
| Data Privacy Controls | ||
| Single Sign-On |
Segmentation (2 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| Advanced Segmentation | ||
| Behavioral Cohorts |
Storage (0 vs 1)
| Feature | Amplitude | Lookback |
|---|---|---|
| Video Storage |
Study Design (0 vs 2)
| Feature | Amplitude | Lookback |
|---|---|---|
| Survey Integration | ||
| Task Management |
Study Types (0 vs 4)
| Feature | Amplitude | Lookback |
|---|---|---|
| DIY Study Mode | ||
| Focus Group Mode | ||
| Interview Mode | ||
| Moderated Sessions |
Templates (0 vs 1)
| Feature | Amplitude | Lookback |
|---|---|---|
| Template Library |
Testing (0 vs 3)
| Feature | Amplitude | Lookback |
|---|---|---|
| A/B Testing | ||
| Mobile Testing | ||
| Prototype Testing |
Web (1 vs 0)
| Feature | Amplitude | Lookback |
|---|---|---|
| Web Analytics |
Unique Features
Only in Amplitude (41)
Governance
Role-based Access Control
Workspace Management
SQL Queries
North Star Insights
Predictive Analytics
Cohort Analysis
Custom Metrics
Frequency Analysis
Funnel Analysis
Group Analytics
Impact Analysis
Journey Mapping
Retention Analysis
User Segmentation
User Timeline
Multi-touch Attribution
Heatmaps
Session Replay
Comments and Collaboration
+ 21 more unique features
Only in Lookback (37)
AI Highlight Detection
AI Insights Report
AI Summary Generation
AI Transcription
Sentiment Analysis
Annotation Tools
Comparison View
Interactive Heatmaps
Keyword Search
Tagging System
Analytics Dashboard
Clip Sharing
Team Collaboration
Compliance Reports
Consent Management
Screen Sharing
Video Recording
Custom Branding
Export & Download
Webhook Support
+ 17 more unique features
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