ActiveTrail vs SendPulse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveTrail offers fewer features (69 vs 92) and fewer integrations (9 vs 10). Starting price: ActiveTrail at Contact Sales vs SendPulse at $8/mo. ActiveTrail has 67 unique features while SendPulse has 90 unique features, with 2 features in common.
| ActiveTrail | SendPulse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 69 | 92 |
| AI-Powered Features | 1 | 0 |
| Starting Price | Contact Sales | $8/mo |
| Pricing Tiers | 4 | 7 |
| Integrations | 9 | 10 |
| Shared Features | 2 | |
| Shared Integrations | 4 | |
| Data Quality | 90% | 95% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| AI Driven Predictive Delivery |
Administration (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| User Permissions |
Analytics (2 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Reporting and Analytics | ||
| Reports & Analytics |
Automation (7 vs 6)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Active Triggers | ||
| ActiveTriggers | ||
| Automation 360 | ||
| Autoresponders | ||
| Birthday Campaigns | ||
| Data Filters | ||
| Email Marketing Automation | ||
| Email Validation in Automation | ||
| Event-Triggered Flows | ||
| Priority Time Sending | ||
| RSS Campaigns | ||
| Ready-Made Automated Flows | ||
| Visual Automations |
Behavioral Marketing (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Onsite Behavioral Triggers |
CRM (0 vs 6)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Automatic Deal Creation | ||
| CRM Integrations | ||
| CRM Sales Pipeline | ||
| Contact Cards | ||
| Customer Communication Hub | ||
| Team Collaboration in CRM |
Chatbots (0 vs 10)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Automated Flow Builder | ||
| Chatbot Builder | ||
| Chatbot Subscriber Segmentation | ||
| Facebook Chatbots | ||
| Instagram Chatbots | ||
| Live Chat | ||
| Subscription Widgets | ||
| Viber Chatbots | ||
| WhatsApp Business API | ||
| WhatsApp Campaigns and Chatbots |
Collaboration (0 vs 1)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| User Access Levels |
Compliance (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Compliance with Anti-Spam Laws |
Contact Management (4 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Automatic Removal | ||
| Contact Management | ||
| Easy Contact List Management | ||
| Import Number to Contact Info |
Content Creation (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Image Editor |
Content Management (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Media Server |
Course Builder (0 vs 7)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Course Builder Drag-and-Drop | ||
| Course Learning Progress Tracking | ||
| Course Management | ||
| Knowledge Monetization | ||
| LMS Platform | ||
| Online Course Builder | ||
| Student Communication |
E-commerce (2 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| ActiveCommerce | ||
| Unique Data Model for E-commerce and Retail |
Email (0 vs 19)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| A/B Testing | ||
| AMP Emails | ||
| Dedicated IP Addresses | ||
| Drag-and-Drop Email Builder | ||
| Email Marketing | ||
| Email Personalization | ||
| Email Segmentation | ||
| Email Templates | ||
| Email Verifier | ||
| Resend Unopened Emails | ||
| SMTP High Sending Speed | ||
| SMTP Reports | ||
| SMTP Service | ||
| SMTP Statistics | ||
| SMTP Unsubscribed Users List |
Email Management (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Bounce Management |
Email Marketing (5 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Advanced Email Editor | ||
| Email Newsletter Templates | ||
| Professional Looking Templates | ||
| Symbols in Subject Lines | ||
| Unlimited Email Sending |
Email Optimization (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Slow Sending |
Integration (6 vs 2)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| API and Webhooks | ||
| Full API Integration | ||
| Integration with CRM and CMS | ||
| REST API & Webhooks | ||
| Scheduled FTP Imports | ||
| Social Integration | ||
| Webhooks | ||
| Zapier Integration |
Landing Pages (4 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Custom Domains | ||
| Landing Page Editor | ||
| Landing Pages Creator | ||
| Mobile Responsiveness |
Lead Generation (3 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Just in Time Ready-to-use Signup & Lead Forms | ||
| Lead Forms | ||
| Pop-ups & Signup Forms |
Messaging (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| WhatsApp Marketing |
Mobile (1 vs 4)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Automation 360 Mobile App | ||
| Education by SendPulse Mobile App | ||
| Mobile APP | ||
| Mobile App | ||
| SendPulse Chatbots App |
Mobile Marketing (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Mobile Push Notifications |
Multi-channel Marketing (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Cross Channel Marketing |
Notifications (0 vs 5)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Offline Notifications | ||
| Web Push Automated Flows | ||
| Web Push Developer API | ||
| Web Push Notifications | ||
| Web Push Personalization and Segmentation |
Optimization (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Dynamic & Personalized Content | ||
| Personalization |
Pop-ups (0 vs 6)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| NPS Survey Widget | ||
| Pop-up A/B Testing | ||
| Pop-up Statistics | ||
| Pop-up Templates | ||
| Pop-ups | ||
| Social Media Widget |
Reporting (1 vs 2)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Automation Statistics | ||
| Email Statistics | ||
| Monthly Report and Review |
SMS (0 vs 14)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| SMS API and Integrations | ||
| SMS Automated Flows | ||
| SMS Personalization | ||
| SMS Scheduling | ||
| SMS Sender Name | ||
| SMS Service | ||
| SMS Statistics | ||
| SMS Subscription Forms | ||
| SMS Trigger and Bulk Messages | ||
| SMS Unsubscribe Links | ||
| Viber Campaigns | ||
| Viber Extended Character Support | ||
| Viber Message Lifetime | ||
| Viber Resend via SMS |
SMS Marketing (5 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Automatic SMS Campaigns | ||
| Caller ID Option | ||
| Extremely High & Immediate Open Rates | ||
| SMS Campaign Directly From Your PC | ||
| SMS Marketing |
Security (3 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Domain Keys & User ID | ||
| Secured Import from FTP | ||
| Two Factor Authentication |
Segmentation (3 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Dynamic Contact Groups | ||
| Dynamic Segmentation | ||
| Segmentation - Dynamic Groups |
Support (4 vs 3)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| 24/7 Customer Support | ||
| Chat & Email Support | ||
| Dedicated Account Manager | ||
| Demo Service | ||
| Knowledge Base | ||
| On Demand Training | ||
| Priority Support |
Surveys (4 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Automate Surveys | ||
| Net Promoter Score Survey | ||
| Online Surveys | ||
| Surveys by Email or SMS |
Tracking (1 vs 0)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Smart On-site Pixel |
Website Builder (0 vs 7)
| Feature | ActiveTrail | SendPulse |
|---|---|---|
| Bio Link Page | ||
| Landing Pages | ||
| Online Stores | ||
| Payment Systems Integration | ||
| Pre-Designed Website Templates | ||
| Website Analytics and SEO | ||
| Website Drag-and-Drop Builder |
Unique Features
Only in ActiveTrail (67)
User Permissions
AI Driven Predictive Delivery
Reporting and Analytics
Reports & Analytics
Active Triggers
ActiveTriggers
Autoresponders
Birthday Campaigns
Email Marketing Automation
RSS Campaigns
Visual Automations
Onsite Behavioral Triggers
Compliance with Anti-Spam Laws
Automatic Removal
Contact Management
Easy Contact List Management
Import Number to Contact Info
Image Editor
Media Server
ActiveCommerce
+ 47 more unique features
Only in SendPulse (90)
Automation 360
Data Filters
Email Validation in Automation
Event-Triggered Flows
Priority Time Sending
Ready-Made Automated Flows
Automated Flow Builder
Chatbot Builder
Chatbot Subscriber Segmentation
Facebook Chatbots
Instagram Chatbots
Live Chat
Subscription Widgets
Viber Chatbots
WhatsApp Business API
WhatsApp Campaigns and Chatbots
User Access Levels
Course Builder Drag-and-Drop
Course Learning Progress Tracking
Course Management
+ 70 more unique features
Want to build your own alternative to ActiveTrail or SendPulse?
Analyze it with Reap