ActiveCampaign vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveCampaign offers fewer features (43 vs 84) and more integrations (30 vs 15). Starting price: ActiveCampaign at $15/mo vs OptinMonster at $7/mo. ActiveCampaign has 42 unique features while OptinMonster has 83 unique features, with 1 features in common.
| ActiveCampaign | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 43 | 84 |
| AI-Powered Features | 3 | 1 |
| Starting Price | $15/mo | $7/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 30 | 15 |
| Shared Features | 1 | |
| Shared Integrations | 6 | |
| Data Quality | 72% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| AI Popups |
Account Management (0 vs 3)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (4 vs 6)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Event Tracking | ||
| Google Analytics Integration | ||
| Multi-channel Attribution | ||
| Reporting & Analytics | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking | ||
| Website Tracking |
Audience Management (2 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| List Management | ||
| Segmentation |
Automation (4 vs 2)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Automation Recipes | ||
| Batch Size Automation | ||
| Behavior Automation | ||
| Conditional Automation | ||
| Marketing Automation | ||
| OnSite Follow-up Campaigns® |
Builder (0 vs 2)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
CRM (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| CRM |
Campaign Type (0 vs 11)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Communication (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Connected Inbox |
Compliance (2 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| GDPR Compliance | ||
| Unsubscribe Management |
Conversion Tools (0 vs 5)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data Management (2 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Contact Import | ||
| Custom Fields |
Design (1 vs 6)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups | ||
| Template Library |
Developer Tools (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| API |
Education (0 vs 1)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| OptinMonster University |
Email (5 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Backlog Handling | ||
| Email Deliverability | ||
| Email Marketing | ||
| Lead Nurturing | ||
| Timezone Sending |
Engagement (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Messaging |
Enterprise (2 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Account-Based Marketing | ||
| Multi-Brand Management |
Forms (0 vs 1)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integrations (2 vs 12)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Integration Partner Marketplace | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhook Support | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Landing Pages (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Landing Pages |
Lead Capture (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Forms |
Lead Management (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Contact Scoring |
Lead Quality (0 vs 1)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| TruLead® |
Mobile (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Mobile App |
Optimization (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| A/B Testing |
Personalization (2 vs 5)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Content | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Predictive Content | ||
| Smart Success | ||
| Smart Tags |
Productivity (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Task Management |
SMS (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| SMS Marketing |
Sales (2 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Deal Management | ||
| Sales Automation |
Security (2 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Role-Based Access Control | ||
| Two-Factor Authentication |
Segmentation (0 vs 1)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| List Segmentation |
Social Media (1 vs 0)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Social Listening |
Support (1 vs 3)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ | ||
| Professional Services |
Targeting (0 vs 11)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| A/B Testing |
Triggers (0 vs 6)
| Feature | ActiveCampaign | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in ActiveCampaign (42)
Event Tracking
Multi-channel Attribution
Reporting & Analytics
Website Tracking
List Management
Segmentation
Automation Recipes
Batch Size Automation
Conditional Automation
Marketing Automation
Connected Inbox
GDPR Compliance
Unsubscribe Management
CRM
Contact Import
Custom Fields
Template Library
API
Backlog Handling
Email Deliverability
+ 22 more unique features
Only in OptinMonster (83)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 63 more unique features
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