ActiveCampaign vs Marin Software
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveCampaign offers fewer features (43 vs 53) and more integrations (30 vs 23). Starting price: ActiveCampaign at $15/mo vs Marin Software at $500/mo. ActiveCampaign has 43 unique features while Marin Software has 53 unique features, with 0 features in common.
| ActiveCampaign | Marin Software | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 43 | 53 |
| AI-Powered Features | 3 | 13 |
| Starting Price | $15/mo | $500/mo |
| Pricing Tiers | 4 | 3 |
| Integrations | 30 | 23 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 72% | 100% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Anomaly Detector | ||
| Forecasting | ||
| Forecasting Models | ||
| Insights | ||
| Marin Advisor |
Analytics (4 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Event Tracking | ||
| Multi-channel Attribution | ||
| Reporting & Analytics | ||
| Website Tracking |
Attribution (0 vs 2)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Amazon Attribution | ||
| Marin Attribution |
Audience Management (2 vs 1)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Audience Hub | ||
| List Management | ||
| Segmentation |
Automation (4 vs 9)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Ad Study Automation | ||
| Automation Recipes | ||
| Batch Size Automation | ||
| Bulk Uploads | ||
| Campaign Creation | ||
| Conditional Automation | ||
| Dynamic Campaigns | ||
| Keyword Expansion | ||
| Marin Scripts | ||
| Marketing Automation | ||
| Multi-edit | ||
| Rules & Templates | ||
| Scheduled Actions |
Bidding (0 vs 8)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Awareness Targeting | ||
| Cooperative Bidding | ||
| Dynamic Actions | ||
| Dynamic Bidding Goals | ||
| Full-funnel Bidding | ||
| Inventory Bidding | ||
| Marin Bidding | ||
| Media Spend Bidding |
Budget Management (0 vs 2)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Budget Pacing | ||
| Dynamic Spend Allocation |
CRM (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| CRM |
Communication (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Connected Inbox |
Compliance (2 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| GDPR Compliance | ||
| Unsubscribe Management |
Data Management (2 vs 2)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Contact Import | ||
| Custom Fields | ||
| Data Retention | ||
| Intraday Data |
Design (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Template Library |
Developer Tools (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| API |
Ecommerce (0 vs 1)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| SmartFeed |
Email (5 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Backlog Handling | ||
| Email Deliverability | ||
| Email Marketing | ||
| Lead Nurturing | ||
| Timezone Sending |
Engagement (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Messaging |
Enterprise (2 vs 1)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Account-Based Marketing | ||
| Multi-Brand Management | ||
| Scale |
Integration (0 vs 4)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| BI Connect | ||
| CRM Connect | ||
| Publisher Integrations | ||
| Revenue Connect |
Integrations (2 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Integration Partner Marketplace | ||
| Webhook Support |
Landing Pages (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Landing Pages |
Lead Capture (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Forms |
Lead Management (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Contact Scoring |
Mobile (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Mobile App |
Optimization (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Dynamic Content | ||
| Predictive Content |
Planning (0 vs 1)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Marketing Calendar |
Productivity (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Task Management |
Reporting (0 vs 13)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Analytics Grid | ||
| Analytics to Action | ||
| Auto-populate Dimensions | ||
| Automation Impact Dashboard | ||
| Change Columns | ||
| Charting | ||
| Custom Metrics | ||
| Dimensions | ||
| Filters | ||
| Reporting | ||
| Reporting by Device | ||
| Saved Views | ||
| Shareable Dashboards |
SMS (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| SMS Marketing |
Sales (2 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Deal Management | ||
| Sales Automation |
Security (2 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Role-Based Access Control | ||
| Two-Factor Authentication |
Services (0 vs 2)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Managed Services | ||
| Marin for Agencies |
Social Media (1 vs 1)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Message Booster | ||
| Social Listening |
Support (1 vs 0)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| Professional Services |
Tracking (0 vs 1)
| Feature | ActiveCampaign | Marin Software |
|---|---|---|
| URL Builder |
Unique Features
Only in ActiveCampaign (43)
Event Tracking
Multi-channel Attribution
Reporting & Analytics
Website Tracking
List Management
Segmentation
Automation Recipes
Batch Size Automation
Conditional Automation
Marketing Automation
Connected Inbox
GDPR Compliance
Unsubscribe Management
CRM
Contact Import
Custom Fields
Template Library
API
Backlog Handling
Email Deliverability
+ 23 more unique features
Only in Marin Software (53)
Anomaly Detector
Forecasting
Forecasting Models
Insights
Marin Advisor
Amazon Attribution
Marin Attribution
Audience Hub
Ad Study Automation
Bulk Uploads
Campaign Creation
Dynamic Campaigns
Keyword Expansion
Marin Scripts
Multi-edit
Rules & Templates
Scheduled Actions
Awareness Targeting
Cooperative Bidding
Dynamic Actions
+ 33 more unique features
View ActiveCampaign details View Marin Software details ActiveCampaign alternatives Marin Software alternatives
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