ActiveCampaign vs Kochava
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveCampaign offers fewer features (43 vs 75) and more integrations (30 vs 11). Starting price: ActiveCampaign at $15/mo vs Kochava at $500/mo. ActiveCampaign has 43 unique features while Kochava has 75 unique features, with 0 features in common.
| ActiveCampaign | Kochava | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 43 | 75 |
| AI-Powered Features | 3 | 12 |
| Starting Price | $15/mo | $500/mo |
| Pricing Tiers | 4 | 7 |
| Integrations | 30 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 72% | 95% |
Feature Comparison by Category
AI (0 vs 8)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
Analytics (4 vs 18)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Event Tracking | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Multi-channel Attribution |
Attribution (0 vs 5)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 2)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation | ||
| List Management | ||
| Segmentation |
Automation (4 vs 1)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Automated Rules and Alerting | ||
| Automation Recipes | ||
| Batch Size Automation | ||
| Conditional Automation | ||
| Marketing Automation |
CRM (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| CRM |
Channel-Specific (0 vs 9)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Communication (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Connected Inbox |
Compliance (2 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| GDPR Compliance | ||
| Unsubscribe Management |
Data Management (2 vs 4)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Blockchain | ||
| Contact Import | ||
| Custom Data ETL & Postbacks | ||
| Custom Fields | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (0 vs 6)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Design (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Template Library |
Developer Tools (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| API |
Email (5 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Backlog Handling | ||
| Email Deliverability | ||
| Email Marketing | ||
| Lead Nurturing | ||
| Timezone Sending |
Engagement (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Messaging |
Enterprise (2 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Account-Based Marketing | ||
| Multi-Brand Management |
Fraud Prevention (0 vs 5)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (0 vs 1)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (0 vs 2)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Integrations (2 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Integration Partner Marketplace | ||
| Webhook Support |
Landing Pages (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Landing Pages |
Lead Capture (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Forms |
Lead Management (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Contact Scoring |
Mobile (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Mobile App |
Optimization (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Dynamic Content | ||
| Predictive Content |
Planning (0 vs 2)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (0 vs 2)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Productivity (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Task Management |
Publisher Tools (0 vs 2)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (0 vs 1)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Row-Level Reporting |
SMS (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| SMS Marketing |
Sales (2 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Deal Management | ||
| Sales Automation |
Security (2 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Role-Based Access Control | ||
| Two-Factor Authentication |
Services (0 vs 1)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Foundry Strategic Consulting |
Social Media (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Social Listening |
Support (1 vs 0)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Professional Services |
User Engagement (0 vs 6)
| Feature | ActiveCampaign | Kochava |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in ActiveCampaign (43)
Event Tracking
Multi-channel Attribution
Reporting & Analytics
Website Tracking
List Management
Segmentation
Automation Recipes
Batch Size Automation
Conditional Automation
Marketing Automation
Connected Inbox
GDPR Compliance
Unsubscribe Management
CRM
Contact Import
Custom Fields
Template Library
API
Backlog Handling
Email Deliverability
+ 23 more unique features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
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