ActiveCampaign vs GetResponse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveCampaign offers fewer features (43 vs 167) and more integrations (30 vs 17). Starting price: ActiveCampaign at $15/mo vs GetResponse at $19/mo. ActiveCampaign has 36 unique features while GetResponse has 160 unique features, with 7 features in common.
| ActiveCampaign | GetResponse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 43 | 167 |
| AI-Powered Features | 3 | 10 |
| Starting Price | $15/mo | $19/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 30 | 17 |
| Shared Features | 7 | |
| Shared Integrations | 9 | |
| Data Quality | 72% | 95% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| AI Campaign Generator | ||
| AI Course Creator | ||
| AI Email Generator | ||
| AI Product Recommendations | ||
| AI Writing Assistant |
Advertising (0 vs 5)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Goal-Focused Ads | ||
| Google Ads | ||
| Google Lead Extensions | ||
| Meta Ads | ||
| Paid Ads Management |
Analytics (4 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Event Tracking | ||
| Multi-channel Attribution | ||
| Reporting & Analytics | ||
| Website Tracking |
Audience Management (2 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| List Management | ||
| Segmentation |
Automation (4 vs 13)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Advanced Triggering | ||
| Automation Recipes | ||
| Automation Workflows | ||
| Autoresponders | ||
| Batch Size Automation | ||
| Birthday Emails | ||
| Click and Open Followups | ||
| Conditional Automation | ||
| Drip Campaigns | ||
| Email Marketing Automation | ||
| Event-Based Automation | ||
| Marketing Automation | ||
| Split Automation | ||
| Visited URL Automation | ||
| Visual Workflow Builder |
CRM (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| CRM |
Communication (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Connected Inbox |
Compliance (2 vs 1)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Consent Management | ||
| GDPR Compliance | ||
| Unsubscribe Management |
Courses (0 vs 9)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Course Creator | ||
| Creator Profile | ||
| Customizable Certificates | ||
| GetResponse HUB | ||
| Interactive Quizzes | ||
| Premium Newsletter Subscriptions | ||
| Premium Newsletters | ||
| Student Management | ||
| Video Hosting |
Data Management (2 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Contact Import | ||
| Custom Fields |
Design (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Template Library |
Developer Tools (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| API |
Ecommerce (0 vs 18)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Abandoned Cart Recovery | ||
| E-Product Delivery | ||
| Ecommerce Results Dashboard | ||
| Ecommerce Tracking | ||
| Lead Funnels | ||
| Manual Promo Code Creator | ||
| One-Click Integrations | ||
| Order Confirmation Automation | ||
| Payment Gateway Integration | ||
| Product Box | ||
| Promo Codes | ||
| Purchase Automation | ||
| Recommended Products | ||
| Sales Funnels | ||
| Stores and Products Center |
Email (5 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Backlog Handling | ||
| Email Deliverability | ||
| Email Marketing | ||
| Lead Nurturing | ||
| Timezone Sending |
Email Deliverability (0 vs 2)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Dedicated IP Address | ||
| Dedicated Sending Domain |
Email Marketing (0 vs 17)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Click Tracking | ||
| Custom DKIM | ||
| Dark Mode Preview | ||
| Email Editor | ||
| Email Scheduling | ||
| HTML Editor | ||
| Inbox Preview | ||
| Link Shortener | ||
| Newsletter Templates | ||
| Perfect Timing | ||
| Predesigned Email Templates | ||
| RSS-to-Email | ||
| SPAM Check | ||
| Share on Social Media | ||
| Time Travel |
Engagement (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Messaging |
Enterprise (2 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Account-Based Marketing | ||
| Multi-Brand Management |
Integrations (2 vs 4)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| API Access | ||
| Facebook Pixel | ||
| Google Analytics Integration | ||
| Integration Partner Marketplace | ||
| SMTP Connection | ||
| Webhook Support |
Landing Pages (1 vs 7)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| A/B Testing | ||
| Custom Domain | ||
| Customizable Templates | ||
| Landing Page Builder | ||
| Landing Pages | ||
| Lead Magnet Funnels | ||
| SEO Optimization | ||
| Unlimited Landing Pages |
Lead Capture (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Forms |
Lead Generation (0 vs 6)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Contact Forms | ||
| Embedded Banners | ||
| Forms and Popups | ||
| Popup Display Rules | ||
| Popup Templates | ||
| Signup Forms |
Lead Management (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Contact Scoring |
List Management (0 vs 7)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Contact Scoring | ||
| Contact Tagging | ||
| Contacts Database | ||
| Export Contacts | ||
| FTP Imports | ||
| Import Contacts | ||
| List Management |
Messaging (0 vs 8)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Automated Web Push Notifications | ||
| GetResponse Chats | ||
| Mobile Push Notifications | ||
| SMS Bulk Campaigns | ||
| SMS Marketing | ||
| SMS Marketing Automation | ||
| Web Push Automation | ||
| Web Push Notifications |
Mobile (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Mobile App |
Mobile Apps (0 vs 2)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| GetResponse Mobile App | ||
| GetResponse Webinars App |
Optimization (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Dynamic Content | ||
| Predictive Content |
Productivity (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Task Management |
Reporting (0 vs 9)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Custom Reports | ||
| Digital Marketing Reports | ||
| Ecommerce Reports | ||
| Email Analytics | ||
| FTP Reports | ||
| Newsletter Revenue Statistics | ||
| Recommendations Reports | ||
| Revenue Reports | ||
| Revenue Tracking |
SMS (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| SMS Marketing |
Sales (2 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Deal Management | ||
| Sales Automation |
Security (2 vs 2)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Role-Based Access Control | ||
| Single Sign-On (SSO) | ||
| Two-Factor Authentication |
Segmentation (0 vs 15)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Amount Filter | ||
| Basic Segmentation | ||
| Behavior-Based Segmentation | ||
| Consent-Based Segmentation | ||
| Conversion Funnel Segmentation | ||
| Dynamic Segmentation | ||
| Ecommerce-Based Segmentation | ||
| Event-Based Segmentation | ||
| External Segments | ||
| Geolocation Segmentation | ||
| Lead Magnet Segmentation | ||
| SMS Action Segmentation | ||
| Scoring-Based Segmentation | ||
| Segmentation | ||
| Tag-Based Segmentation |
Social Media (1 vs 0)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Social Listening |
Support (1 vs 10)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Assisted IP Warmup | ||
| Chat Support | ||
| Dedicated Customer Experience Manager | ||
| Dedicated Onboarding | ||
| Development Strategy Support | ||
| Email Support | ||
| Onboarding Session | ||
| Phone Support | ||
| Professional Services | ||
| Slack Support |
Team Management (0 vs 2)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Multi-User Access | ||
| Roles Management |
Webinars (0 vs 7)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Breakout Rooms | ||
| HD Webinars | ||
| Live Webinars | ||
| On-Demand Webinars | ||
| Paid Webinars | ||
| Webinar Recording Storage | ||
| Webinars |
Website Builder (0 vs 16)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Domain Purchase | ||
| Drag-and-Drop Website Editor | ||
| Multiple Websites | ||
| SSL Security | ||
| Unlimited Subpages | ||
| Website AI Wizard | ||
| Website Analytics | ||
| Website Bandwidth | ||
| Website Builder | ||
| Website Chat | ||
| Website Custom Code | ||
| Website Gallery | ||
| Website Membership Area | ||
| Website Popups | ||
| Website Templates |
White Label (0 vs 2)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Rebranding Options | ||
| Remove GetResponse Branding |
Unique Features
Only in ActiveCampaign (36)
Event Tracking
Multi-channel Attribution
Reporting & Analytics
Website Tracking
Automation Recipes
Batch Size Automation
Conditional Automation
Marketing Automation
Connected Inbox
GDPR Compliance
Unsubscribe Management
CRM
Contact Import
Custom Fields
Template Library
API
Backlog Handling
Email Deliverability
Email Marketing
Lead Nurturing
+ 16 more unique features
Only in GetResponse (160)
Goal-Focused Ads
Google Ads
Google Lead Extensions
Meta Ads
Paid Ads Management
AI Campaign Generator
AI Course Creator
AI Email Generator
AI Product Recommendations
AI Writing Assistant
Advanced Triggering
Automation Workflows
Autoresponders
Birthday Emails
Click and Open Followups
Drip Campaigns
Email Marketing Automation
Event-Based Automation
Split Automation
Visited URL Automation
+ 140 more unique features
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