ActiveCampaign vs Branch
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveCampaign offers fewer features (43 vs 57) and more integrations (30 vs 11). Starting price: ActiveCampaign at $15/mo vs Branch at Free. ActiveCampaign has 43 unique features while Branch has 57 unique features, with 0 features in common.
| ActiveCampaign | Branch | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 43 | 57 |
| AI-Powered Features | 3 | 5 |
| Starting Price | $15/mo | Free |
| Pricing Tiers | 4 | 3 |
| Integrations | 30 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 72% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Ivy AI Tool |
API (0 vs 3)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (4 vs 8)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| Event Tracking | ||
| LTV Analytics | ||
| Multi-channel Attribution | ||
| Pivot Reports | ||
| Predictive LTV | ||
| Reporting & Analytics | ||
| Website Tracking |
Attribution (0 vs 6)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Audience Management (2 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| List Management | ||
| Segmentation |
Automation (4 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Automation Recipes | ||
| Batch Size Automation | ||
| Conditional Automation | ||
| Marketing Automation |
Branding (0 vs 3)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
CRM (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| CRM |
Communication (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Connected Inbox |
Compliance (2 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| GDPR Compliance | ||
| Unsubscribe Management |
Data Management (2 vs 3)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Aggregated Data Report Export | ||
| Contact Import | ||
| Custom Fields | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Design (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Template Library |
Developer Tools (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| API |
Email (5 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Backlog Handling | ||
| Email Deliverability | ||
| Email Marketing | ||
| Lead Nurturing | ||
| Timezone Sending |
Engagement (1 vs 7)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| Messaging | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Enterprise (2 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Account-Based Marketing | ||
| Multi-Brand Management |
Integration (0 vs 6)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Integrations (2 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Integration Partner Marketplace | ||
| Webhook Support |
Landing Pages (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Landing Pages |
Lead Capture (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Forms |
Lead Management (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Contact Scoring |
Link Management (0 vs 3)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (0 vs 3)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Mobile (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Mobile App |
Optimization (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Dynamic Content | ||
| Predictive Content |
Privacy & Compliance (0 vs 7)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Productivity (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Task Management |
Reporting (0 vs 1)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Performance Activity Reporting |
SMS (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| SMS Marketing |
Sales (2 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Deal Management | ||
| Sales Automation |
Security (2 vs 3)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting | ||
| Role-Based Access Control | ||
| Two-Factor Authentication |
Social Media (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Social Listening |
Support (1 vs 0)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Professional Services |
Targeting (0 vs 2)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (0 vs 1)
| Feature | ActiveCampaign | Branch |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in ActiveCampaign (43)
Event Tracking
Multi-channel Attribution
Reporting & Analytics
Website Tracking
List Management
Segmentation
Automation Recipes
Batch Size Automation
Conditional Automation
Marketing Automation
Connected Inbox
GDPR Compliance
Unsubscribe Management
CRM
Contact Import
Custom Fields
Template Library
API
Backlog Handling
Email Deliverability
+ 23 more unique features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
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