Act-On vs Tapfiliate

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Act-On offers fewer features (30 vs 60) and fewer integrations (7 vs 14). Starting price: Act-On at $900/mo vs Tapfiliate at $89/mo. Act-On has 30 unique features while Tapfiliate has 60 unique features, with 0 features in common.

Act-OnTapfiliate
CategoryMarketing AutomationMarketing Automation
Total Features3060
AI-Powered Features60
Starting Price$900/mo$89/mo
Pricing Tiers23
Integrations714
Shared Features0
Shared Integrations1
Data Quality80%95%

Feature Comparison by Category

AI (3 vs 0)

FeatureAct-OnTapfiliate
AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent

API & Developer Tools (0 vs 1)

FeatureAct-OnTapfiliate
REST API

Analytics (4 vs 0)

FeatureAct-OnTapfiliate
AI-Powered Advanced Analytics
Advanced Marketing Analytics
Data Studio
Interactive Analytics and Reporting Dashboards

Asset Management (0 vs 2)

FeatureAct-OnTapfiliate
Creative Assets Management
Private Creative Assets

Automation (2 vs 4)

FeatureAct-OnTapfiliate
Automation & Workflows
Bulk Actions
Email & Workflow Automation
Journey Builder
Triggered Notifications
World-class Marketing Automation

Branding & Customization (0 vs 5)

FeatureAct-OnTapfiliate
Custom Domains
Custom Sign-up Fields
Customizable Wording
Full White Label
White Label

Commission Management (0 vs 7)

FeatureAct-OnTapfiliate
Bonus System
Cap Management
Flexible Commissions
Group Commissions
Item/Category Based Commissions
Multi-level Marketing (MLM)
Recurring Commissions

Communication (0 vs 2)

FeatureAct-OnTapfiliate
In-platform Bulk Notifications
In-platform Communication

Content (2 vs 0)

FeatureAct-OnTapfiliate
Landing Pages and Forms
Pre-built Templates

Email Marketing (3 vs 0)

FeatureAct-OnTapfiliate
Email Marketing
Email Targeting and Messaging
Transactional Email

Goal Management (0 vs 1)

FeatureAct-OnTapfiliate
Sales Goals

Integration (5 vs 0)

FeatureAct-OnTapfiliate
CRM Integration
Cazoomi Integration
MarTech and CRM Integrations
Open API
Zapier Integration

Integrations (0 vs 1)

FeatureAct-OnTapfiliate
Pre-built Integrations

Lead Management (2 vs 0)

FeatureAct-OnTapfiliate
Lead Generation
Lead Scoring

Localization (0 vs 1)

FeatureAct-OnTapfiliate
Multi-language Support

Marketing Channels (2 vs 0)

FeatureAct-OnTapfiliate
Automated SMS Marketing
Multichannel Marketing

Marketing Strategy (2 vs 0)

FeatureAct-OnTapfiliate
Account-Based Marketing
Customer Lifecycle Engagement

Partner Management (0 vs 4)

FeatureAct-OnTapfiliate
Affiliate Bulk Management
Affiliate Groups
Partner Recruitment
Unlimited Affiliates

Payments & Payouts (0 vs 4)

FeatureAct-OnTapfiliate
Affiliate Payment Methods
Automated Affiliate Payouts
In-platform Automated Payouts
SEPA Payouts Export

Product Management (0 vs 1)

FeatureAct-OnTapfiliate
Product XML Feeds

Program Management (0 vs 1)

FeatureAct-OnTapfiliate
Unlimited Affiliate Programs

Reporting & Analytics (0 vs 8)

FeatureAct-OnTapfiliate
Assets Report
Customers Report
Data Export
Detailed API Click Report
Filters & Segmentation
Metadata Report
Real-time Reporting
SubID Analysis

Sales (2 vs 0)

FeatureAct-OnTapfiliate
Act-On Anywhere
Sales Enablement

Security & Compliance (0 vs 3)

FeatureAct-OnTapfiliate
GDPR Compliance
Permission System
Single Sign On (SSO)

Segmentation (2 vs 0)

FeatureAct-OnTapfiliate
Contact Lists and Segmentation
Segmentation Analysis

Support (0 vs 5)

FeatureAct-OnTapfiliate
Dedicated Personal Manager
Email Support
Live Chat Support
Phone Support
Priority Queue

Team Management (0 vs 1)

FeatureAct-OnTapfiliate
Unlimited Team Members

Tracking (1 vs 0)

FeatureAct-OnTapfiliate
Website and Landing Page Tracking

Tracking & Attribution (0 vs 9)

FeatureAct-OnTapfiliate
Affiliate Tracking
Conversion Import
Coupon Tracking
Customizable Cookie Time
Deeplinks
JavaScript Pixel Integration
Server-to-Server (S2S) & Postback Integration
Shortlinks
Unlimited Clicks & Conversions Tracking

Unique Features

Only in Act-On (30)

AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent
Advanced Marketing Analytics
AI-Powered Advanced Analytics
Data Studio
Interactive Analytics and Reporting Dashboards
Journey Builder
World-class Marketing Automation
Landing Pages and Forms
Pre-built Templates
Email Marketing
Email Targeting and Messaging
Transactional Email
Cazoomi Integration
CRM Integration
MarTech and CRM Integrations
Open API
Zapier Integration
Lead Generation

+ 10 more unique features

Only in Tapfiliate (60)

REST API
Creative Assets Management
Private Creative Assets
Automation & Workflows
Bulk Actions
Email & Workflow Automation
Triggered Notifications
Custom Domains
Custom Sign-up Fields
Customizable Wording
Full White Label
White Label
Bonus System
Cap Management
Flexible Commissions
Group Commissions
Item/Category Based Commissions
Multi-level Marketing (MLM)
Recurring Commissions
In-platform Bulk Notifications

+ 40 more unique features

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