Act-On vs SendPulse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Act-On offers fewer features (30 vs 92) and fewer integrations (7 vs 10). Starting price: Act-On at $900/mo vs SendPulse at $8/mo. Act-On has 29 unique features while SendPulse has 91 unique features, with 1 features in common.
| Act-On | SendPulse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 30 | 92 |
| AI-Powered Features | 6 | 0 |
| Starting Price | $900/mo | $8/mo |
| Pricing Tiers | 2 | 7 |
| Integrations | 7 | 10 |
| Shared Features | 1 | |
| Shared Integrations | 1 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
AI (3 vs 0)
| Feature | Act-On | SendPulse |
|---|---|---|
| AI Audience Insights | ||
| AI Predictive Lead Score | ||
| InSite AI Web Agent |
Analytics (4 vs 0)
| Feature | Act-On | SendPulse |
|---|---|---|
| AI-Powered Advanced Analytics | ||
| Advanced Marketing Analytics | ||
| Data Studio | ||
| Interactive Analytics and Reporting Dashboards |
Automation (2 vs 6)
| Feature | Act-On | SendPulse |
|---|---|---|
| Automation 360 | ||
| Data Filters | ||
| Email Validation in Automation | ||
| Event-Triggered Flows | ||
| Journey Builder | ||
| Priority Time Sending | ||
| Ready-Made Automated Flows | ||
| World-class Marketing Automation |
CRM (0 vs 6)
| Feature | Act-On | SendPulse |
|---|---|---|
| Automatic Deal Creation | ||
| CRM Integrations | ||
| CRM Sales Pipeline | ||
| Contact Cards | ||
| Customer Communication Hub | ||
| Team Collaboration in CRM |
Chatbots (0 vs 10)
| Feature | Act-On | SendPulse |
|---|---|---|
| Automated Flow Builder | ||
| Chatbot Builder | ||
| Chatbot Subscriber Segmentation | ||
| Facebook Chatbots | ||
| Instagram Chatbots | ||
| Live Chat | ||
| Subscription Widgets | ||
| Viber Chatbots | ||
| WhatsApp Business API | ||
| WhatsApp Campaigns and Chatbots |
Collaboration (0 vs 1)
| Feature | Act-On | SendPulse |
|---|---|---|
| User Access Levels |
Content (2 vs 0)
| Feature | Act-On | SendPulse |
|---|---|---|
| Landing Pages and Forms | ||
| Pre-built Templates |
Course Builder (0 vs 7)
| Feature | Act-On | SendPulse |
|---|---|---|
| Course Builder Drag-and-Drop | ||
| Course Learning Progress Tracking | ||
| Course Management | ||
| Knowledge Monetization | ||
| LMS Platform | ||
| Online Course Builder | ||
| Student Communication |
Email (0 vs 19)
| Feature | Act-On | SendPulse |
|---|---|---|
| A/B Testing | ||
| AMP Emails | ||
| Dedicated IP Addresses | ||
| Drag-and-Drop Email Builder | ||
| Email Marketing | ||
| Email Personalization | ||
| Email Segmentation | ||
| Email Templates | ||
| Email Verifier | ||
| Resend Unopened Emails | ||
| SMTP High Sending Speed | ||
| SMTP Reports | ||
| SMTP Service | ||
| SMTP Statistics | ||
| SMTP Unsubscribed Users List |
Email Marketing (3 vs 0)
| Feature | Act-On | SendPulse |
|---|---|---|
| Email Marketing | ||
| Email Targeting and Messaging | ||
| Transactional Email |
Integration (5 vs 2)
| Feature | Act-On | SendPulse |
|---|---|---|
| API and Webhooks | ||
| CRM Integration | ||
| Cazoomi Integration | ||
| Integration with CRM and CMS | ||
| MarTech and CRM Integrations | ||
| Open API | ||
| Zapier Integration |
Lead Management (2 vs 0)
| Feature | Act-On | SendPulse |
|---|---|---|
| Lead Generation | ||
| Lead Scoring |
Marketing Channels (2 vs 0)
| Feature | Act-On | SendPulse |
|---|---|---|
| Automated SMS Marketing | ||
| Multichannel Marketing |
Marketing Strategy (2 vs 0)
| Feature | Act-On | SendPulse |
|---|---|---|
| Account-Based Marketing | ||
| Customer Lifecycle Engagement |
Mobile (0 vs 4)
| Feature | Act-On | SendPulse |
|---|---|---|
| Automation 360 Mobile App | ||
| Education by SendPulse Mobile App | ||
| Mobile App | ||
| SendPulse Chatbots App |
Notifications (0 vs 5)
| Feature | Act-On | SendPulse |
|---|---|---|
| Offline Notifications | ||
| Web Push Automated Flows | ||
| Web Push Developer API | ||
| Web Push Notifications | ||
| Web Push Personalization and Segmentation |
Pop-ups (0 vs 6)
| Feature | Act-On | SendPulse |
|---|---|---|
| NPS Survey Widget | ||
| Pop-up A/B Testing | ||
| Pop-up Statistics | ||
| Pop-up Templates | ||
| Pop-ups | ||
| Social Media Widget |
Reporting (0 vs 2)
| Feature | Act-On | SendPulse |
|---|---|---|
| Automation Statistics | ||
| Email Statistics |
SMS (0 vs 14)
| Feature | Act-On | SendPulse |
|---|---|---|
| SMS API and Integrations | ||
| SMS Automated Flows | ||
| SMS Personalization | ||
| SMS Scheduling | ||
| SMS Sender Name | ||
| SMS Service | ||
| SMS Statistics | ||
| SMS Subscription Forms | ||
| SMS Trigger and Bulk Messages | ||
| SMS Unsubscribe Links | ||
| Viber Campaigns | ||
| Viber Extended Character Support | ||
| Viber Message Lifetime | ||
| Viber Resend via SMS |
Sales (2 vs 0)
| Feature | Act-On | SendPulse |
|---|---|---|
| Act-On Anywhere | ||
| Sales Enablement |
Segmentation (2 vs 0)
| Feature | Act-On | SendPulse |
|---|---|---|
| Contact Lists and Segmentation | ||
| Segmentation Analysis |
Support (0 vs 3)
| Feature | Act-On | SendPulse |
|---|---|---|
| 24/7 Customer Support | ||
| Demo Service | ||
| Knowledge Base |
Tracking (1 vs 0)
| Feature | Act-On | SendPulse |
|---|---|---|
| Website and Landing Page Tracking |
Website Builder (0 vs 7)
| Feature | Act-On | SendPulse |
|---|---|---|
| Bio Link Page | ||
| Landing Pages | ||
| Online Stores | ||
| Payment Systems Integration | ||
| Pre-Designed Website Templates | ||
| Website Analytics and SEO | ||
| Website Drag-and-Drop Builder |
Unique Features
Only in Act-On (29)
AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent
Advanced Marketing Analytics
AI-Powered Advanced Analytics
Data Studio
Interactive Analytics and Reporting Dashboards
Journey Builder
World-class Marketing Automation
Landing Pages and Forms
Pre-built Templates
Email Targeting and Messaging
Transactional Email
Cazoomi Integration
CRM Integration
MarTech and CRM Integrations
Open API
Zapier Integration
Lead Generation
Lead Scoring
+ 9 more unique features
Only in SendPulse (91)
Automation 360
Data Filters
Email Validation in Automation
Event-Triggered Flows
Priority Time Sending
Ready-Made Automated Flows
Automated Flow Builder
Chatbot Builder
Chatbot Subscriber Segmentation
Facebook Chatbots
Instagram Chatbots
Live Chat
Subscription Widgets
Viber Chatbots
WhatsApp Business API
WhatsApp Campaigns and Chatbots
User Access Levels
Course Builder Drag-and-Drop
Course Learning Progress Tracking
Course Management
+ 71 more unique features
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