Act-On vs ConvertFlow
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Act-On offers fewer features (30 vs 67) and fewer integrations (7 vs 28). Starting price: Act-On at $900/mo vs ConvertFlow at $250/mo. Act-On has 29 unique features while ConvertFlow has 66 unique features, with 1 features in common.
| Act-On | ConvertFlow | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 30 | 67 |
| AI-Powered Features | 6 | 1 |
| Starting Price | $900/mo | $250/mo |
| Pricing Tiers | 2 | 7 |
| Integrations | 7 | 28 |
| Shared Features | 1 | |
| Shared Integrations | 2 | |
| Data Quality | 80% | 100% |
Feature Comparison by Category
AI (3 vs 1)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| AI Audience Insights | ||
| AI Predictive Lead Score | ||
| AI Remix Templates | ||
| InSite AI Web Agent |
Account Management (0 vs 2)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Multi-Site Management | ||
| Team Collaboration |
Analytics (4 vs 0)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| AI-Powered Advanced Analytics | ||
| Advanced Marketing Analytics | ||
| Data Studio | ||
| Interactive Analytics and Reporting Dashboards |
Automation (2 vs 4)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Broadcast Campaigns | ||
| Campaign Scheduling | ||
| Conditional Automations | ||
| Conditional Scripts & Pixels | ||
| Journey Builder | ||
| World-class Marketing Automation |
Builder (0 vs 7)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Drag & Drop Builder | ||
| Embedded Forms & CTAs | ||
| Landing Page Builder | ||
| No-Code Funnel Builder | ||
| Popup & Sticky Bar Builder | ||
| Quiz Funnel Builder | ||
| Survey Builder |
CRM (0 vs 1)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Contact Profiles |
Commerce (0 vs 3)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Abandonment Offer Tools | ||
| Cart Upsells | ||
| Product Bundle Builder |
Content (2 vs 0)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Landing Pages and Forms | ||
| Pre-built Templates |
Customization (0 vs 2)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Custom Scripts Manager | ||
| Dashboard Branding |
Design (0 vs 2)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Google Fonts Integration | ||
| Mobile Responsive Design |
Developer (0 vs 1)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| JavaScript API |
Email Marketing (3 vs 0)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Email Marketing | ||
| Email Targeting and Messaging | ||
| Transactional Email |
Enrichment (0 vs 3)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Contact Scoring | ||
| First-Touch UTM Enrichment | ||
| Geolocation Enrichment |
Form Building (0 vs 3)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Custom Form Fields | ||
| Email & Phone Verification | ||
| Multi-Step Forms & Surveys |
Integration (5 vs 5)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| CRM Integration | ||
| Cazoomi Integration | ||
| Embed Custom Apps | ||
| Events Stream | ||
| MarTech and CRM Integrations | ||
| One-Click Integrations | ||
| Open API | ||
| Shopify Integration | ||
| Zapier Integration |
Lead Management (2 vs 0)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Lead Generation | ||
| Lead Scoring |
Marketing (0 vs 1)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Retargeting Audiences |
Marketing Channels (2 vs 0)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Automated SMS Marketing | ||
| Multichannel Marketing |
Marketing Strategy (2 vs 0)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Account-Based Marketing | ||
| Customer Lifecycle Engagement |
Personalization (0 vs 8)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Conditional Funnel Logic | ||
| Dynamic Text Replacement | ||
| Identity Resolution & Targeting | ||
| Personalize by Site Activity | ||
| Product Recommendations | ||
| Progressive Profiling | ||
| Shopping Cart Merge Tags | ||
| Website Personalization |
Publishing (0 vs 1)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Custom Domains |
Reporting (0 vs 5)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Attribution Reports | ||
| Funnel Conversion Reports | ||
| Google Analytics Integration Reports | ||
| Multi-Step Funnel Reports | ||
| Survey and Quiz Reports |
Sales (2 vs 0)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Act-On Anywhere | ||
| Sales Enablement |
Security (0 vs 3)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Data Compliance Controls | ||
| SOC 2 Compliance | ||
| SSO / SAML |
Segmentation (2 vs 2)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Contact Lists and Segmentation | ||
| Contact Segmentation | ||
| Saved Visitor Segments | ||
| Segmentation Analysis |
Services (0 vs 4)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Dedicated Funnel Operator | ||
| Funnel Accelerator Service | ||
| Funnel Audit & Strategy Call | ||
| Popup Accelerator Service |
Support (0 vs 4)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Dedicated Funnel Success Manager | ||
| Private Slack Channel | ||
| Quarterly Strategy Reviews | ||
| White-Glove Onboarding |
Templates (0 vs 2)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Save Custom Templates | ||
| Template Library |
Testing (0 vs 3)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| A/B Split Testing | ||
| Multivariate Testing | ||
| Round-Robin Experiments |
Tracking (1 vs 0)
| Feature | Act-On | ConvertFlow |
|---|---|---|
| Website and Landing Page Tracking |
Unique Features
Only in Act-On (29)
AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent
Advanced Marketing Analytics
AI-Powered Advanced Analytics
Data Studio
Interactive Analytics and Reporting Dashboards
Journey Builder
World-class Marketing Automation
Landing Pages and Forms
Pre-built Templates
Email Marketing
Email Targeting and Messaging
Transactional Email
Cazoomi Integration
CRM Integration
MarTech and CRM Integrations
Open API
Lead Generation
Lead Scoring
+ 9 more unique features
Only in ConvertFlow (66)
Multi-Site Management
Team Collaboration
AI Remix Templates
Broadcast Campaigns
Campaign Scheduling
Conditional Automations
Conditional Scripts & Pixels
Drag & Drop Builder
Embedded Forms & CTAs
Landing Page Builder
No-Code Funnel Builder
Popup & Sticky Bar Builder
Quiz Funnel Builder
Survey Builder
Abandonment Offer Tools
Cart Upsells
Product Bundle Builder
Contact Profiles
Custom Scripts Manager
Dashboard Branding
+ 46 more unique features
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