Act-On vs Brevo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Act-On offers fewer features (30 vs 95) and fewer integrations (7 vs 99). Starting price: Act-On at $900/mo vs Brevo at $9/mo. Act-On has 30 unique features while Brevo has 95 unique features, with 0 features in common.
| Act-On | Brevo | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 30 | 95 |
| AI-Powered Features | 6 | 9 |
| Starting Price | $900/mo | $9/mo |
| Pricing Tiers | 2 | 10 |
| Integrations | 7 | 99 |
| Shared Features | 0 | |
| Shared Integrations | 3 | |
| Data Quality | 80% | 97% |
Feature Comparison by Category
AI (3 vs 7)
| Feature | Act-On | Brevo |
|---|---|---|
| AI Audience Insights | ||
| AI Contact & Company Enrichment | ||
| AI Content Generator | ||
| AI Conversations Assistant | ||
| AI Data Analyst | ||
| AI Predictive Lead Score | ||
| AI Send Time Optimization | ||
| Aura AI Assistant | ||
| InSite AI Web Agent | ||
| Predictive Segmentation |
Advertising (0 vs 2)
| Feature | Act-On | Brevo |
|---|---|---|
| Facebook Lead Ads Integration | ||
| Google Ads Audience Sync |
Analytics (4 vs 9)
| Feature | Act-On | Brevo |
|---|---|---|
| AI-Powered Advanced Analytics | ||
| Advanced Email Reporting | ||
| Advanced Marketing Analytics | ||
| Basic Reporting & Analytics | ||
| Campaign Comparison Reports | ||
| Click Heatmaps | ||
| Conversion Tracking | ||
| Dashboards & Data Exploration | ||
| Data Studio | ||
| Geography & Device Reports | ||
| Google Analytics Integration | ||
| Interactive Analytics and Reporting Dashboards | ||
| Web & Event Tracking |
Automation (2 vs 0)
| Feature | Act-On | Brevo |
|---|---|---|
| Journey Builder | ||
| World-class Marketing Automation |
Billing (0 vs 1)
| Feature | Act-On | Brevo |
|---|---|---|
| Pay-As-You-Go Email Credits |
Branding (0 vs 1)
| Feature | Act-On | Brevo |
|---|---|---|
| Brevo Logo Removal |
CRM (0 vs 1)
| Feature | Act-On | Brevo |
|---|---|---|
| CRM (Contact Management) |
Compliance (0 vs 1)
| Feature | Act-On | Brevo |
|---|---|---|
| GDPR Compliance Tools |
Contact Management (0 vs 5)
| Feature | Act-On | Brevo |
|---|---|---|
| AI Segmentation | ||
| Advanced Segmentation | ||
| Contact Import & Export | ||
| Contact Lists & Tags | ||
| Contact Scoring |
Content (2 vs 0)
| Feature | Act-On | Brevo |
|---|---|---|
| Landing Pages and Forms | ||
| Pre-built Templates |
Conversations (0 vs 8)
| Feature | Act-On | Brevo |
|---|---|---|
| Chat Ratings | ||
| Chatbot Builder | ||
| Facebook Messenger Integration | ||
| Instagram Direct Integration | ||
| Live Chat Widget | ||
| Targeted Chat Messages | ||
| Universal Inbox | ||
| Visitor Intelligence |
Data Management (0 vs 7)
| Feature | Act-On | Brevo |
|---|---|---|
| Brevo Data Platform | ||
| Custom Data Integrations | ||
| Custom Objects | ||
| Data Preparation Rules | ||
| Identity Resolution | ||
| Scoring Library (RFM/LTV) | ||
| Universal Data Model |
Developer Tools (0 vs 5)
| Feature | Act-On | Brevo |
|---|---|---|
| CMS Integrations | ||
| RESTful API | ||
| SDKs & Libraries | ||
| SMTP Relay | ||
| Webhooks |
Ecommerce (0 vs 3)
| Feature | Act-On | Brevo |
|---|---|---|
| Abandoned Cart Recovery | ||
| Ecommerce Features | ||
| Product Recommendations |
Email Marketing (3 vs 7)
| Feature | Act-On | Brevo |
|---|---|---|
| Dedicated IP Address | ||
| Drag & Drop Email Editor | ||
| Dynamic Content & Personalization | ||
| Email Campaigns | ||
| Email Deliverability Tools | ||
| Email Marketing | ||
| Email Targeting and Messaging | ||
| Email Templates | ||
| HTML Email Editor | ||
| Transactional Email |
Integration (5 vs 0)
| Feature | Act-On | Brevo |
|---|---|---|
| CRM Integration | ||
| Cazoomi Integration | ||
| MarTech and CRM Integrations | ||
| Open API | ||
| Zapier Integration |
Lead Generation (0 vs 2)
| Feature | Act-On | Brevo |
|---|---|---|
| Landing Pages | ||
| Signup Forms |
Lead Management (2 vs 0)
| Feature | Act-On | Brevo |
|---|---|---|
| Lead Generation | ||
| Lead Scoring |
Loyalty (0 vs 1)
| Feature | Act-On | Brevo |
|---|---|---|
| Customer Loyalty Engine |
Marketing Automation (0 vs 3)
| Feature | Act-On | Brevo |
|---|---|---|
| Automation Templates | ||
| Cross-Channel Automation | ||
| Marketing Automation Workflows |
Marketing Channels (2 vs 0)
| Feature | Act-On | Brevo |
|---|---|---|
| Automated SMS Marketing | ||
| Multichannel Marketing |
Marketing Strategy (2 vs 0)
| Feature | Act-On | Brevo |
|---|---|---|
| Account-Based Marketing | ||
| Customer Lifecycle Engagement |
Messaging (0 vs 2)
| Feature | Act-On | Brevo |
|---|---|---|
| WhatsApp Business API Integration | ||
| WhatsApp Marketing Campaigns |
Mobile (0 vs 2)
| Feature | Act-On | Brevo |
|---|---|---|
| Mobile Apps | ||
| Mobile Wallet Passes |
Optimization (0 vs 1)
| Feature | Act-On | Brevo |
|---|---|---|
| A/B Testing |
Push Notifications (0 vs 3)
| Feature | Act-On | Brevo |
|---|---|---|
| Mobile Push Notifications | ||
| Popup Notifications | ||
| Web Push Notifications |
SMS Marketing (0 vs 1)
| Feature | Act-On | Brevo |
|---|---|---|
| SMS Marketing Campaigns |
Sales (2 vs 9)
| Feature | Act-On | Brevo |
|---|---|---|
| Act-On Anywhere | ||
| Brevo Phone | ||
| Brevo Video Conferencing | ||
| Meetings & Scheduling | ||
| Payment Collection for Meetings | ||
| Sales Automation | ||
| Sales Enablement | ||
| Sales Pipelines | ||
| Sales Reports & Forecasting | ||
| Shared Inbox | ||
| Task Management |
Security (0 vs 1)
| Feature | Act-On | Brevo |
|---|---|---|
| SSO & SAML Authentication |
Segmentation (2 vs 0)
| Feature | Act-On | Brevo |
|---|---|---|
| Contact Lists and Segmentation | ||
| Segmentation Analysis |
Support (0 vs 5)
| Feature | Act-On | Brevo |
|---|---|---|
| Customer Success Manager | ||
| Deliverability Specialist Support | ||
| Email Support | ||
| Phone Support | ||
| Tailored Onboarding |
Team Collaboration (0 vs 2)
| Feature | Act-On | Brevo |
|---|---|---|
| Multi-Account Management | ||
| Multi-User Access |
Tracking (1 vs 0)
| Feature | Act-On | Brevo |
|---|---|---|
| Website and Landing Page Tracking |
Transactional Messaging (0 vs 6)
| Feature | Act-On | Brevo |
|---|---|---|
| Email Template Personalization | ||
| Extended Log Retention | ||
| Inbound Email Parsing | ||
| Transactional Email (SMTP & API) | ||
| Transactional SMS | ||
| Transactional WhatsApp |
Unique Features
Only in Act-On (30)
AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent
Advanced Marketing Analytics
AI-Powered Advanced Analytics
Data Studio
Interactive Analytics and Reporting Dashboards
Journey Builder
World-class Marketing Automation
Landing Pages and Forms
Pre-built Templates
Email Marketing
Email Targeting and Messaging
Transactional Email
Cazoomi Integration
CRM Integration
MarTech and CRM Integrations
Open API
Zapier Integration
Lead Generation
+ 10 more unique features
Only in Brevo (95)
Facebook Lead Ads Integration
Google Ads Audience Sync
AI Contact & Company Enrichment
AI Content Generator
AI Conversations Assistant
AI Data Analyst
AI Send Time Optimization
Aura AI Assistant
Predictive Segmentation
Advanced Email Reporting
Basic Reporting & Analytics
Campaign Comparison Reports
Click Heatmaps
Conversion Tracking
Dashboards & Data Exploration
Geography & Device Reports
Google Analytics Integration
Web & Event Tracking
Pay-As-You-Go Email Credits
Brevo Logo Removal
+ 75 more unique features
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