Act-On vs Affise

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Act-On offers fewer features (30 vs 93) and fewer integrations (7 vs 13). Starting price: Act-On at $900/mo vs Affise at $625/mo. Act-On has 30 unique features while Affise has 93 unique features, with 0 features in common.

Act-OnAffise
CategoryMarketing AutomationMarketing Automation
Total Features3093
AI-Powered Features62
Starting Price$900/mo$625/mo
Pricing Tiers210
Integrations713
Shared Features0
Shared Integrations0
Data Quality80%95%

Feature Comparison by Category

AI (3 vs 0)

FeatureAct-OnAffise
AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent

Administration (0 vs 2)

FeatureAct-OnAffise
Section Manager
Unlimited Users

Affiliate Management (0 vs 3)

FeatureAct-OnAffise
Affiliate Sub Accounts
Conversion Statuses in Affiliate Panel
Unlimited Partners

Analytics (4 vs 3)

FeatureAct-OnAffise
AI-Powered Advanced Analytics
Advanced Marketing Analytics
Baseline
Data Studio
Interactive Analytics and Reporting Dashboards
Real-time Analytics
Revenue Prediction

Attribution (0 vs 9)

FeatureAct-OnAffise
APK Attribution
AdRevenue Attribution
Advanced Web-to-App Attribution
Mobile Attribution
Multi-touch Attribution
SKAdNetwork Support
Uninstall Attribution
View-through Attribution
Web-to-App Attribution

Automation (2 vs 6)

FeatureAct-OnAffise
Affiliate Manager Auto Assignment
Automated Optimization Tools
CR Automation
Click Automation
Journey Builder
KPI Automation
Scheduled Changes
World-class Marketing Automation

Campaign Management (0 vs 3)

FeatureAct-OnAffise
Campaign Management
Product Feeds
Unlimited Offers

Compliance (0 vs 1)

FeatureAct-OnAffise
GDPR & CCPA Compliance

Content (2 vs 0)

FeatureAct-OnAffise
Landing Pages and Forms
Pre-built Templates

Control (0 vs 4)

FeatureAct-OnAffise
Advertiser Caps
Click Caps
Impression Caps
Subscription Caps

Cost Management (0 vs 1)

FeatureAct-OnAffise
Ad Costs

Customization (0 vs 6)

FeatureAct-OnAffise
Advertiser Registration Form
Affiliate Panel Section Manager
Custom Columns and Dashboards
Custom Domains
White Label
White-label Affiliate Portal

Data Access (0 vs 1)

FeatureAct-OnAffise
Raw Data Access

Email Marketing (3 vs 0)

FeatureAct-OnAffise
Email Marketing
Email Targeting and Messaging
Transactional Email

Integration (5 vs 6)

FeatureAct-OnAffise
API Access
Agency Integrations
Attribution API
CRM Integration
Cazoomi Integration
Cross & Multi Postbacks
MarTech and CRM Integrations
Offer Migration (CPAPI)
Open API
Webhooks
Zapier Integration

Integrations (0 vs 1)

FeatureAct-OnAffise
AppsFlyer Statistics

Lead Management (2 vs 0)

FeatureAct-OnAffise
Lead Generation
Lead Scoring

Link Management (0 vs 2)

FeatureAct-OnAffise
Shortlinks
SingleLink

Marketing Channels (2 vs 0)

FeatureAct-OnAffise
Automated SMS Marketing
Multichannel Marketing

Marketing Strategy (2 vs 0)

FeatureAct-OnAffise
Account-Based Marketing
Customer Lifecycle Engagement

Marketing Tools (0 vs 2)

FeatureAct-OnAffise
Promo Codes
Re-Engagement

Mobile (0 vs 3)

FeatureAct-OnAffise
Deep Linking
Deferred Deep Linking
iOS Universal Links & Android App Links

Partner Management (0 vs 2)

FeatureAct-OnAffise
Partner Discovery
Partners Portal Access

Payouts (0 vs 9)

FeatureAct-OnAffise
Affiliate Billing API
Affiliate Payment Processing
Affise Pay
CPA and RevShare Payouts
CPC and CPM Payouts
Commission Tiers
First Deposit Payouts
Mass Payments
RevShare & CPA Separate Balances

Reporting (0 vs 6)

FeatureAct-OnAffise
Activity Report
Events Report
Funnel Report
Real-time Statistics
Retention Report
Time to Action Report

Sales (2 vs 0)

FeatureAct-OnAffise
Act-On Anywhere
Sales Enablement

Security (0 vs 7)

FeatureAct-OnAffise
Anti-Fraud
Ban Countries for Registration
Encrypted Subs
Fraud Prevention
Google Authorization
Security Postbacks
Single Sign On

Segmentation (2 vs 0)

FeatureAct-OnAffise
Contact Lists and Segmentation
Segmentation Analysis

Services (0 vs 1)

FeatureAct-OnAffise
Custom Development

Targeting (0 vs 4)

FeatureAct-OnAffise
Host Only Targeting
Landing Page Targeting
Sub REGEXP Targeting
Zip-code Targeting

Testing (0 vs 1)

FeatureAct-OnAffise
A/B Testing

Tracking (1 vs 9)

FeatureAct-OnAffise
Advanced Events
Affiliate Link Management
Affiliate Trafficback URL
Impression Destination URL
In-app Events Recording
Parallel Tracking
QR Code Tracking
Smartlinks
Sub9-Sub30 Parameters
Website and Landing Page Tracking

Vertical Solutions (0 vs 1)

FeatureAct-OnAffise
iGaming Statistics

Unique Features

Only in Act-On (30)

AI Audience Insights
AI Predictive Lead Score
InSite AI Web Agent
Advanced Marketing Analytics
AI-Powered Advanced Analytics
Data Studio
Interactive Analytics and Reporting Dashboards
Journey Builder
World-class Marketing Automation
Landing Pages and Forms
Pre-built Templates
Email Marketing
Email Targeting and Messaging
Transactional Email
Cazoomi Integration
CRM Integration
MarTech and CRM Integrations
Open API
Zapier Integration
Lead Generation

+ 10 more unique features

Only in Affise (93)

Section Manager
Unlimited Users
Affiliate Sub Accounts
Conversion Statuses in Affiliate Panel
Unlimited Partners
Baseline
Real-time Analytics
Revenue Prediction
AdRevenue Attribution
Advanced Web-to-App Attribution
APK Attribution
Mobile Attribution
Multi-touch Attribution
SKAdNetwork Support
Uninstall Attribution
View-through Attribution
Web-to-App Attribution
Affiliate Manager Auto Assignment
Automated Optimization Tools
Click Automation

+ 73 more unique features

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