AB Tasty vs Lookback
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
AB Tasty offers more features (72 vs 41) and fewer integrations (2 vs 27). Starting price: AB Tasty at Contact Sales vs Lookback at $99/mo. AB Tasty has 72 unique features while Lookback has 41 unique features, with 0 features in common.
| AB Tasty | Lookback | |
|---|---|---|
| Category | Product Analytics | Product Analytics |
| Total Features | 72 | 41 |
| AI-Powered Features | 8 | 5 |
| Starting Price | Contact Sales | $99/mo |
| Pricing Tiers | 0 | 4 |
| Integrations | 2 | 27 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 71% |
Feature Comparison by Category
AI (5 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| AdaptiveCX | ||
| EmotionsAI | ||
| Evi - Evidence-Based Marketing Agent | ||
| Evi Hypothesis Formulation | ||
| Evi Insights & Reporting |
AI Features (0 vs 5)
| Feature | AB Tasty | Lookback |
|---|---|---|
| AI Highlight Detection | ||
| AI Insights Report | ||
| AI Summary Generation | ||
| AI Transcription | ||
| Sentiment Analysis |
API (4 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Agnostic API | ||
| Mobile SDKs (Android, iOS) | ||
| REST Decision API | ||
| SDKs (Client & Server-side) |
Analysis (0 vs 5)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Annotation Tools | ||
| Comparison View | ||
| Interactive Heatmaps | ||
| Keyword Search | ||
| Tagging System |
Analytics (0 vs 1)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Analytics Dashboard |
Analytics & Reporting (6 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Cross Domain Tracking | ||
| Data Filtering & Segmentation | ||
| Predictive Testing | ||
| Real-Time Results | ||
| Reports and Dashboards | ||
| Stat Engine (Bayesian Statistics) |
Collaboration (0 vs 2)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Clip Sharing | ||
| Team Collaboration |
Compliance (0 vs 2)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Compliance Reports | ||
| Consent Management |
Core (0 vs 2)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Screen Sharing | ||
| Video Recording |
Customization (0 vs 1)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Custom Branding |
Data Management (0 vs 1)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Export & Download |
E-commerce (8 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| AI-Powered Search | ||
| Customizable Widgets | ||
| Dynamic Widgets | ||
| E-Merchandising | ||
| Merchandising Controls | ||
| Product Recommendation API | ||
| Product Recommendations | ||
| Widget Library |
Editing & Creation (3 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Code Editor | ||
| Visual Editor with AI Prompts | ||
| WYSIWYG Editor |
Integration (0 vs 2)
| Feature | AB Tasty | Lookback |
|---|---|---|
| API Access | ||
| Webhook Support |
Integrations (1 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Analytic Connectors |
Localization (0 vs 1)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Multi-language Support |
Management (1 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Experience Continuity |
Moderation (0 vs 1)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Live Moderation Tools |
Personalization (8 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Advanced Campaign Triggers | ||
| Campaign Prioritization | ||
| Campaign Scheduling | ||
| Data Layer Segmentation | ||
| E-commerce Segmentation | ||
| Personalization | ||
| Segment Builder | ||
| Third Party User Segments |
Platform (0 vs 1)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Mobile App |
Post-Production (0 vs 1)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Video Editing |
Recruiting (0 vs 3)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Participant Incentives | ||
| Participant Portal | ||
| Participant Recruitment |
Release Management (7 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Automatic KPI-Triggered Rollbacks | ||
| Automatic Rollback | ||
| Feature & Server-Side Experiments | ||
| Feature Flags & Toggles | ||
| Progressive Deployment | ||
| Rollouts | ||
| User Segmentation & Targeting |
Security (5 vs 2)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Access Controls | ||
| Cookie Duration Setup | ||
| Data Privacy Controls | ||
| Enterprise SSO (SAML, LDAP) | ||
| ITP 2.1/2.2 Compliance | ||
| Multi-Factor Authentication | ||
| User, Role and Access Management |
Storage (0 vs 1)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Video Storage |
Study Design (0 vs 2)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Survey Integration | ||
| Task Management |
Study Types (0 vs 4)
| Feature | AB Tasty | Lookback |
|---|---|---|
| DIY Study Mode | ||
| Focus Group Mode | ||
| Interview Mode | ||
| Moderated Sessions |
Support (9 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Account Manager | ||
| Dedicated Consulting | ||
| Dedicated Training | ||
| Email & Phone Support | ||
| Infrastructure SLA | ||
| Online Knowledge Base | ||
| Support SLA | ||
| Ticketing System | ||
| User Certification |
Technical (1 vs 0)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Single Page App Support (SPA) |
Templates (0 vs 1)
| Feature | AB Tasty | Lookback |
|---|---|---|
| Template Library |
Testing (14 vs 3)
| Feature | AB Tasty | Lookback |
|---|---|---|
| A/B Testing | ||
| A/B/n Testing | ||
| Custom Goals | ||
| Dynamic Allocation of Traffic (Multi-Armed Bandits) | ||
| Engagement Goals | ||
| Feature Experimentation | ||
| Mobile App Testing | ||
| Mobile Testing | ||
| Multiple Goals | ||
| Multivariate Testing | ||
| Prototype Testing | ||
| QA Testing Mode | ||
| Split URL Testing | ||
| Traffic Allocation (Percentage) | ||
| Transactional Goals |
Unique Features
Only in AB Tasty (72)
AdaptiveCX
EmotionsAI
Evi - Evidence-Based Marketing Agent
Evi Hypothesis Formulation
Evi Insights & Reporting
Cross Domain Tracking
Data Filtering & Segmentation
Predictive Testing
Real-Time Results
Reports and Dashboards
Stat Engine (Bayesian Statistics)
Agnostic API
Mobile SDKs (Android, iOS)
REST Decision API
SDKs (Client & Server-side)
AI-Powered Search
Customizable Widgets
Dynamic Widgets
E-Merchandising
Merchandising Controls
+ 52 more unique features
Only in Lookback (41)
AI Highlight Detection
AI Insights Report
AI Summary Generation
AI Transcription
Sentiment Analysis
Annotation Tools
Comparison View
Interactive Heatmaps
Keyword Search
Tagging System
Analytics Dashboard
Clip Sharing
Team Collaboration
Compliance Reports
Consent Management
Screen Sharing
Video Recording
Custom Branding
Export & Download
API Access
+ 21 more unique features
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