123FormBuilder vs FormAssembly
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
123FormBuilder offers more features (89 vs 61) and more integrations (29 vs 9). Starting price: 123FormBuilder at $37/mo vs FormAssembly at $59/mo. 123FormBuilder has 82 unique features while FormAssembly has 54 unique features, with 7 features in common.
| 123FormBuilder | FormAssembly | |
|---|---|---|
| Category | Form Builder | Form Builder |
| Total Features | 89 | 61 |
| AI-Powered Features | 0 | 2 |
| Starting Price | $37/mo | $59/mo |
| Pricing Tiers | 5 | 4 |
| Integrations | 29 | 9 |
| Shared Features | 7 | |
| Shared Integrations | 5 | |
| Data Quality | 100% | 90% |
Feature Comparison by Category
AI (0 vs 2)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| AI-Powered Form Creation | ||
| File to Web Form Conversion |
Accessibility (0 vs 2)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Section 508 Accessibility | ||
| WCAG 2.1 Compliance |
Advanced Forms (8 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Conditional Logic | ||
| Countdown Timer | ||
| Digital Signatures | ||
| Form Branching | ||
| Multi-page Forms | ||
| Prefill Functionality | ||
| Restrict Choices | ||
| Save/Edit Later |
Analytics (4 vs 2)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Admin Reporting | ||
| Advanced Form Analytics | ||
| Form Analytics | ||
| Google Analytics Tracking | ||
| Submissions Tracking |
Automation (1 vs 2)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Email Notifications & Redirects | ||
| Real-Time Notifications | ||
| Zapier Integration |
CRM (2 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| HubSpot Integration | ||
| Salesforce Integration |
Collaboration (1 vs 1)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Multi-user Collaboration | ||
| User Collaboration |
Compliance (4 vs 10)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| CCPA Compliance | ||
| Data Residency Options | ||
| E-Signature Collection | ||
| FERPA Compliance | ||
| FedRAMP Authorization | ||
| GDPR Compliance | ||
| GLBA Compliance | ||
| HIPAA Compliance | ||
| ISO 27001 Compliance | ||
| ISO Compliance | ||
| Multi-Signer E-Signature | ||
| WCAG 2.1 Accessibility Compliance |
Core (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Drag & Drop Form Builder |
Customization (6 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Advanced Theme Editing | ||
| CSS Styling | ||
| Custom Branding | ||
| Custom Form Domain | ||
| Favicon Customization | ||
| White Label Forms |
Data Management (3 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Data Retention Options | ||
| Import, Export & Edit Submissions | ||
| Virtual Database Manager |
Data Quality (0 vs 2)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Field Validation | ||
| Form Prefill |
Design (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Responsive Design |
Developer (2 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| API Access | ||
| Webhooks |
Distribution (2 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Embeddable Forms | ||
| Shareable Form Links |
Document Generation (1 vs 3)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Document Generation | ||
| Document Merges | ||
| PDF Document Generation | ||
| PDF Generation |
Ecommerce (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Shopify Integration |
Email (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| SMTP Integration |
Email Marketing (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Mailchimp Integration |
File Management (0 vs 1)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Document Upload |
Form Building (0 vs 11)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Calculated Fields | ||
| Conditional Logic | ||
| Custom HTML, CSS & JavaScript | ||
| Custom Subdomain | ||
| Customizable Branding | ||
| Drag-and-Drop Form Builder | ||
| Form Publishing & Embedding | ||
| Hidden Fields | ||
| Mobile Responsive Forms | ||
| Progress Bar | ||
| Save & Resume |
Form Fields (7 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| 25+ Form Fields | ||
| Formula Field | ||
| HTML Fields | ||
| Likert Scales | ||
| Multiply Field Group | ||
| Product Field | ||
| Upload Fields |
Form Management (2 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Form Archive | ||
| Submission Limits |
Infrastructure (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| AWS Hosting |
Integration (0 vs 4)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Payment Integrations | ||
| Salesforce Dynamic Picklists | ||
| Salesforce Integration | ||
| Spreadsheet Sync |
Internationalization (0 vs 1)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Localization |
Localization (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Multi-language Forms |
Marketing Automation (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Marketo Integration |
Media (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Embedded Files |
Mobile (0 vs 1)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Offline Form Submission |
Notifications (2 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Autoresponders | ||
| Email Notifications |
Payments (3 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| PayPal Integration | ||
| Payment Processing | ||
| Stripe Integration |
Post-Submission (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Custom Thank You Pages |
Pricing (0 vs 1)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Unlimited Forms & Responses |
Productivity (3 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Google Calendar Integration | ||
| Google Sheets Integration | ||
| Google Workspace Integration |
Project Management (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Monday.com Integration |
Reporting (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Custom Reports |
Security (16 vs 12)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| 256-bit SSL Encryption | ||
| Akismet Spam Protection | ||
| Antispam Protection | ||
| Audit Trail | ||
| Authentication Security | ||
| CAS Integration | ||
| Country Filters | ||
| Custom Roles and Permissions | ||
| Customizable Permissions & Access Control | ||
| Data Backup and Recovery | ||
| Data Encryption | ||
| Data Residency Options | ||
| Data Retention & Purge Customization | ||
| Email Authentication Protocols | ||
| Field-Level Data Masking |
Storage (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Dropbox Integration |
Support (6 vs 3)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| 16/5 Technical Support | ||
| 30-Day Money Back Guarantee | ||
| Dedicated Account Manager | ||
| Dedicated Success Plan | ||
| Onboarding Support | ||
| Priority Support | ||
| SLA Guarantee | ||
| Service Level Agreement | ||
| Zendesk Integration |
Templates (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| 3000+ Form Templates |
Website Builders (1 vs 0)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Wix Integration |
Workflow (1 vs 3)
| Feature | 123FormBuilder | FormAssembly |
|---|---|---|
| Approvals Workflow | ||
| Approve Submissions | ||
| Task Assignment | ||
| Unlimited Workflows |
Unique Features
Only in 123FormBuilder (82)
Countdown Timer
Digital Signatures
Form Branching
Multi-page Forms
Prefill Functionality
Restrict Choices
Save/Edit Later
Advanced Form Analytics
Google Analytics Tracking
Submissions Tracking
Zapier Integration
Multi-user Collaboration
ISO Compliance
WCAG 2.1 Accessibility Compliance
Drag & Drop Form Builder
HubSpot Integration
Advanced Theme Editing
CSS Styling
Custom Branding
Custom Form Domain
+ 62 more unique features
Only in FormAssembly (54)
Section 508 Accessibility
WCAG 2.1 Compliance
AI-Powered Form Creation
File to Web Form Conversion
Admin Reporting
Email Notifications & Redirects
Real-Time Notifications
User Collaboration
CCPA Compliance
E-Signature Collection
FedRAMP Authorization
FERPA Compliance
GLBA Compliance
ISO 27001 Compliance
Multi-Signer E-Signature
Field Validation
Form Prefill
Document Generation
Document Merges
PDF Generation
+ 34 more unique features
View 123FormBuilder details View FormAssembly details 123FormBuilder alternatives FormAssembly alternatives
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