Replacement Guide

How to Build Your Own Simon AI

Replace Simon AI with a custom build. Agentic Marketing Platform with the AI-First CDP

Weekend Project
26 features4 integrationsOne weekend

Estimated Timeline

Based on 26 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Key Features to Replicate

Top features across 8 categories. See all 26 features

Personalization(4 features)

AI FieldsAI

Marketing-ready AI Fields that adapt continuously to new customer signals for high-performing personalization

AI MomentsAI

Real-time moments that adapt to new customer signals and contextual data

Contextual Offer TriggeringAI

Moments created by Insight Agents turn real-world signals like weather and trends into triggers for higher-converting campaigns

Real-Time ContentAIPremium

Increase customer engagement by ensuring messages are delivered with the most relevant, up-to-date content

AI Automation(2 features)

Insight AgentsAI

AI Agents handle insights and data prep, freeing data teams to focus on improving AI performance and personalization

Simon AI AgentsAI

AI agents surface signals, prepare data, and automate orchestration so marketers launch more campaigns faster and convert at scale

Audience Intelligence(2 features)

Affinity AgentsAI

AI agents that find high-affinity audiences for product launches and campaigns

AI PersonasAI

AI-powered personas that identify who will care about your next launch

Campaign Management(2 features)

Goal-Based WorkflowsAI

Composable AI Agents handle prep, insights, and execution to multiply throughput while removing bottlenecks

Simon AI Personalization StudioAI

Set goals, create Blueprints that guide agents, and scale adaptive micro-campaigns to reach new audiences with fresh relevance

Deployment(2 features)

Connected Deployment

Simon CDP deployed directly on top of customer's Snowflake instance with no data replication and minute-level latency

Managed Deployment

Simon CDP deployed on top of Simon's Snowflake with bidirectional data sharing and less than one hour latency

Optimization(2 features)

BlueprintsAI

Blueprints and Adaptive Segments learn and adjust in real time, compounding ROI for every campaign

Real-Time Journey AdaptationAI

AI Fields, Moments, and Adaptive Segments update continuously ensuring every campaign stays relevant to live customer behavior

API & Integration(1 features)

Audience APIPremium

Create unique experiences across channels and touchpoints by calling on one common identifier to reveal a customer's full profile

Audience Expansion(1 features)

Match+ - Paid Media ExpansionPremium

Amplify paid media reach by unlocking additional customer identifiers including hashed emails and mobile ad IDs

Cost Calculator

Pricing data not available for Simon AI. Check their website for current pricing.

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